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Max pulls out all stops in its IPL marketing campaign
Max pulls out all stops in its IPL marketing campaign
Universal Music launches division to create brand anthems, corporate jingles
Universal Music launches division to create brand anthems, corporate jingles
Indian agencies secure 10 nominations at Festival of Media
Indian agencies secure 10 nominations at Festival of Media
Three international speakers confirmed for Goafest 2012
Three international speakers confirmed for Goafest 2012
Rajat Uppal joins RedFM as GM - Marketing
Rajat Uppal joins RedFM as GM - Marketing
In Radio
Discovery to enter kids' genre with 'Discovery Kids'
Discovery to enter kids' genre with 'Discovery Kids'
Grasshoppers launches digital arm 'grownup'
Grasshoppers launches digital arm 'grownup'
In Digital
MPG India appoints Ruma Sengupta as Director of Strategy
MPG India appoints Ruma Sengupta as Director of Strategy
Manisha Tripathi to head SMG's LiquidThread in India
Manisha Tripathi to head SMG's LiquidThread in India
UltraTech is Rajasthan Royals' team sponsor for IPL
UltraTech is Rajasthan Royals' team sponsor for IPL
UTV Bindass launches Dell Inspiron Road Diaries
UTV Bindass launches Dell Inspiron Road Diaries
Neo Sports gets Micromax as title sponsor for 'Asia Cup 2012'
Neo Sports gets Micromax as title sponsor for 'Asia Cup 2012'
Percept to bring in branding consultancy 'i am associates'
Percept to bring in branding consultancy 'i am associates'
Lintas Initiative Media wins media duties of Crazeal
Lintas Initiative Media wins media duties of Crazeal
Yatra.com appoints ZenithOptimedia as media AOR
Yatra.com appoints ZenithOptimedia as media AOR
Mindshare & GroupM ESP help Bridgestone secure WSH title sponsorship
Mindshare & GroupM ESP help Bridgestone secure WSH title sponsorship
DDB Mudra Max wins media planning mandate for Jyothy-Henkel portfolio
DDB Mudra Max wins media planning mandate for Jyothy-Henkel portfolio
Rich Media Rocks 2012: Understand the consumer; don’t put him in a jail!
Rich Media Rocks 2012: Understand the consumer; don’t put him in a jail!
In Digital
Yahoo! Partners with Malayala Manorama to offer Malayalam content
Yahoo! Partners with Malayala Manorama to offer Malayalam content
In Digital
Mobile media distribution and analytics company Seventynine launched
Mobile media distribution and analytics company Seventynine launched
In Digital
Pepsi changes its game from cricket to football
Pepsi changes its game from cricket to football
Internet radio makes a mark in last-mile consumer connect
Internet radio makes a mark in last-mile consumer connect
In Radio
Water is now a part of Interbrand network
Water is now a part of Interbrand network
Pulp Strategy wins digital & activation business of Barista Lavazza
Pulp Strategy wins digital & activation business of Barista Lavazza
Interview: R Shivashankar, Director South Asia, Lavazza
Interview: R Shivashankar, Director South Asia, Lavazza