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Hero Electronix enters consumer tech category, will spend 20-25% of annual ad budget in festive season
Hero Electronix enters consumer tech category, will spend 20-25% of annual ad budget in festive season
Corporate tax rate cut will allow companies to spend more on advertising, says Vikas Iyer of Bajaj KTM
Corporate tax rate cut will allow companies to spend more on advertising, says Vikas Iyer of Bajaj KTM
Zee5's Manish Aggarwal moves to Zee Ad Sales as Principal Cluster Head
Zee5's Manish Aggarwal moves to Zee Ad Sales as Principal Cluster Head
In Digital
Essence bags integrated media agency of record duties for Zee5 India
Essence bags integrated media agency of record duties for Zee5 India
In Digital
Dentsu Impact wins creative and social media mandate for Subway
Dentsu Impact wins creative and social media mandate for Subway
Former Cheil AVP Navneet Suyal launches full-service ad agency, Mascotoptimus Brand Solutions
Former Cheil AVP Navneet Suyal launches full-service ad agency, Mascotoptimus Brand Solutions
Status Quo to enter EBO vertical this financial year
Status Quo to enter EBO vertical this financial year
upGrad reinforces senior leadership team
upGrad reinforces senior leadership team
In Digital
IIFL Group unveils new brand identity
IIFL Group unveils new brand identity
In-depth: Is your purpose-driven advertising meeting business objectives?
In-depth: Is your purpose-driven advertising meeting business objectives?
BBC GoodFood India appoints Sabeer Ahluwalia as Chief Operating Officer
BBC GoodFood India appoints Sabeer Ahluwalia as Chief Operating Officer
Aiming double-digit growth, Mia by Tanishq sets aside 65% ad budget for digital, to launch 20 short campaigns
Aiming double-digit growth, Mia by Tanishq sets aside 65% ad budget for digital, to launch 20 short campaigns
An insight into Castrol India’s love for purpose-driven marketing
An insight into Castrol India’s love for purpose-driven marketing
Cannes Lions introduces a special award, Creative Brand of the Year
Cannes Lions introduces a special award, Creative Brand of the Year
RPSG-FMCG targets Rs 10,000 crore turnover by 2025, expects Too Yumm! to be a Rs 600-crore brand next year
RPSG-FMCG targets Rs 10,000 crore turnover by 2025, expects Too Yumm! to be a Rs 600-crore brand next year
Brands should have a purpose and must take stand on social issues, says P&G’s Marc Pritchard
Brands should have a purpose and must take stand on social issues, says P&G’s Marc Pritchard
Print edition to help build revenue for Firstpost.com, will add to stature and raise overall game: Rahul Kansal of Network18
Print edition to help build revenue for Firstpost.com, will add to stature and raise overall game: Rahul Kansal of Network18
In Print
Mufti enters footwear segment, aims to be Rs 1,000-crore brand in three years
Mufti enters footwear segment, aims to be Rs 1,000-crore brand in three years
Liberty Shoes enters lifestyle category, to launch premium fragrance line
Liberty Shoes enters lifestyle category, to launch premium fragrance line
Happy mcgarrybowen wins integrated mainline, digital communications duties for Xseed Education
Happy mcgarrybowen wins integrated mainline, digital communications duties for Xseed Education
In Digital
Havas Media bags Oyo’s integrated media mandate
Havas Media bags Oyo’s integrated media mandate
Syska eyes Rs 500 crore from wires and cables vertical in very first year
Syska eyes Rs 500 crore from wires and cables vertical in very first year
ACC hires Ashish Prasad as Chief Marketing Officer and Head of New Products and Services
ACC hires Ashish Prasad as Chief Marketing Officer and Head of New Products and Services
Mobiistar appoints Hardeep Singh Johar as Vice-President, Sales
Mobiistar appoints Hardeep Singh Johar as Vice-President, Sales
Rising Star: Paramjit Singh Talwar, Group Account Manager, Triton Communications
Rising Star: Paramjit Singh Talwar, Group Account Manager, Triton Communications