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Good news channel concept sounds interesting and positive, says Krishnarao Buddha of Parle Products
Good news channel concept sounds interesting and positive, says Krishnarao Buddha of Parle Products
Rising Star Awards will push young media planners to strive for excellence, says Parle's Krishnarao Buddha
Rising Star Awards will push young media planners to strive for excellence, says Parle's Krishnarao Buddha
Mobile Premier League to spend more than 40% of its ad budget on IPL
Mobile Premier League to spend more than 40% of its ad budget on IPL
In Digital
Mondelez India offers to tantalise consumers’ taste buds with new Cadbury Dairy Milk Lolly
Mondelez India offers to tantalise consumers’ taste buds with new Cadbury Dairy Milk Lolly
Smart marketers are increasing budgets on design front to drive preference, desire for products: Lulu Raghavan of Landor & Fitch India
Smart marketers are increasing budgets on design front to drive preference, desire for products: Lulu Raghavan of Landor & Fitch India
Asian Paints’ campaign ‘Budget wala paint’ promotes Tractor Sparc Emulsion
Asian Paints’ campaign ‘Budget wala paint’ promotes Tractor Sparc Emulsion
Mondelez India to tantalise taste buds of consumers with Cadbury 5Star Oreo
Mondelez India to tantalise taste buds of consumers with Cadbury 5Star Oreo
Budweiser 0.0 pays homage to Lionel Messi with a 360-degree campaign
Budweiser 0.0 pays homage to Lionel Messi with a 360-degree campaign
MediBuddy new brand tagline is ‘Your Health Buddy’
MediBuddy new brand tagline is ‘Your Health Buddy’
In Digital
Increased healthcare and infra spending by government to boost M&E sector: KPMG on budget
Increased healthcare and infra spending by government to boost M&E sector: KPMG on budget
Media and entertainment platform BuddyBits re-brands itself with a fresh new logo
Media and entertainment platform BuddyBits re-brands itself with a fresh new logo
In Digital
Media industry gives a thumbs up to union budget, expects big boost to adex
Media industry gives a thumbs up to union budget, expects big boost to adex
Tata Coffee Grand to spend 80% of its ad budget on TV, 20% will go to digital
Tata Coffee Grand to spend 80% of its ad budget on TV, 20% will go to digital
CNBC-TV18 curates a special programming line-up ‘A Budget Like No Other’
CNBC-TV18 curates a special programming line-up ‘A Budget Like No Other’
CNN-News18 to decode complexities of announcements in its programme ‘Restarting India-Budget 2021’
CNN-News18 to decode complexities of announcements in its programme ‘Restarting India-Budget 2021’
In run-up to Union Budget 2021, ET Now announces a programming line-up
In run-up to Union Budget 2021, ET Now announces a programming line-up
Pee Safe to hike its marketing budget by 40% this year
Pee Safe to hike its marketing budget by 40% this year
Cantabil Retail to put ad monies on digital for 2021, cuts budgets for cinema, print
Cantabil Retail to put ad monies on digital for 2021, cuts budgets for cinema, print
The biggest challenge was to work on reduced budgets due to pandemic, says Hemant Bhandari of Chrome Pictures
The biggest challenge was to work on reduced budgets due to pandemic, says Hemant Bhandari of Chrome Pictures
MTV and IFP bring IFP Shorts, a platform for budding filmmakers to showcase short films
MTV and IFP bring IFP Shorts, a platform for budding filmmakers to showcase short films
Eye on GenZ, Fastrack to spend more than 50% of ad budget on digital in remaining part of FY20
Eye on GenZ, Fastrack to spend more than 50% of ad budget on digital in remaining part of FY20
Hit by pandemic, Parle Agro plans to bounce back with Rs 300 crore marketing budget in 2021
Hit by pandemic, Parle Agro plans to bounce back with Rs 300 crore marketing budget in 2021
Zee Zest brings ‘India’s 50 Best Dishes’ to tickle your taste buds with Chef Ajay Chopra
Zee Zest brings ‘India’s 50 Best Dishes’ to tickle your taste buds with Chef Ajay Chopra
Home interiors start-up HomeLane earmarks Rs 100 crore as marketing budget, to spend mostly on hyper-local campaigns
Home interiors start-up HomeLane earmarks Rs 100 crore as marketing budget, to spend mostly on hyper-local campaigns
Jaquar to shift from zero budget model to aggressive marketing in September-December peak season
Jaquar to shift from zero budget model to aggressive marketing in September-December peak season