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Johnnie Walker’s campaign captures live journey of a life-sized billboard across some of India’s unchartered, exotic locations
Johnnie Walker’s campaign captures live journey of a life-sized billboard across some of India’s unchartered, exotic locations
Flipkart’s star-studded campaign calls India to go for Big Billion Days sale
Flipkart’s star-studded campaign calls India to go for Big Billion Days sale
In-depth: Are brands starting to feel the heat of Consumer Protection Bill?
In-depth: Are brands starting to feel the heat of Consumer Protection Bill?
Consumer Protection Bill gives power to consumers but leaves celebs fuming
Consumer Protection Bill gives power to consumers but leaves celebs fuming
Lok Sabha clears Consumer Protection Bill to safeguard and enforce consumer rights
Lok Sabha clears Consumer Protection Bill to safeguard and enforce consumer rights
Spotify India rides on cricket wave using its product promise of 3 billion playlists during IPL finals
Spotify India rides on cricket wave using its product promise of 3 billion playlists during IPL finals
In Digital
Disney purchases 21st Century Fox for $71.3 billion, consolidates base in entertainment industry
Disney purchases 21st Century Fox for $71.3 billion, consolidates base in entertainment industry
Internet Usage in India exceeds half a billion people for the first time
Internet Usage in India exceeds half a billion people for the first time
In Digital
Haier to invest Rs 3,000 crore in India, targets $1 billion in revenues by 2020
Haier to invest Rs 3,000 crore in India, targets $1 billion in revenues by 2020
Nirvana Digital surpasses 100 billion minutes of video viewed
Nirvana Digital surpasses 100 billion minutes of video viewed
In Digital
Warc forecasts Indian adspend to grow by 11.9% to reach $9.3 billion in 2019
Warc forecasts Indian adspend to grow by 11.9% to reach $9.3 billion in 2019
In Digital
Viacom18, Bill & Melinda Gates Foundation and BBC Media Action join hands to bring TV series on urban sanitation
Viacom18, Bill & Melinda Gates Foundation and BBC Media Action join hands to bring TV series on urban sanitation
Hershey India ventures into $2.8 billion biscuit market with Sofit Protein Cookies
Hershey India ventures into $2.8 billion biscuit market with Sofit Protein Cookies
MTV creates live billboards for Ace of Space and Elovator Pitch
MTV creates live billboards for Ace of Space and Elovator Pitch
In OOH
How Flipkart Big Billion Days is preparing to take Amazon Great Indian Festival head-on
How Flipkart Big Billion Days is preparing to take Amazon Great Indian Festival head-on
Coca-Cola acquires Costa for $5.1 billion
Coca-Cola acquires Costa for $5.1 billion
Paytm Mall targets $10 billion in annual gross sales by March 2019
Paytm Mall targets $10 billion in annual gross sales by March 2019
In Digital
MediaCom wins Mars’ £1.4 billion global media business
MediaCom wins Mars’ £1.4 billion global media business
IPL value soars by 19% to $6.3 billion: Duff & Phelps
IPL value soars by 19% to $6.3 billion: Duff & Phelps
Ebiquity: Optimising ad budgets can lead up to $45 billion increase in global profits
Ebiquity: Optimising ad budgets can lead up to $45 billion increase in global profits
Global advertising expenditure growth to accelerate to 4.7 per cent in 2018, reach US $572 billion
Global advertising expenditure growth to accelerate to 4.7 per cent in 2018, reach US $572 billion
Mobile accounts for 23 per cent of global ad spends, will reach $98.3 billion in 2017
Mobile accounts for 23 per cent of global ad spends, will reach $98.3 billion in 2017
Once again, kids bring Flipkart’s big news of Big Billion Days
Once again, kids bring Flipkart’s big news of Big Billion Days
SPN to premiere ‘Sachin: A Billion Dreams’ this Independence Day
SPN to premiere ‘Sachin: A Billion Dreams’ this Independence Day
Discovery Communications to acquire Scripps Networks Interactive for $14.6 billion
Discovery Communications to acquire Scripps Networks Interactive for $14.6 billion