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In-depth: FMCG booster dose for India’s adex; sectoral ad spend to be 15% more than pre-Covid level
In-depth: FMCG booster dose for India’s adex; sectoral ad spend to be 15% more than pre-Covid level
Rediffusion wins creative mandate for JJ Valaya
Rediffusion wins creative mandate for JJ Valaya
Jockey to reintroduce TV in next quarter, will allocate 40% ad spends to medium
Jockey to reintroduce TV in next quarter, will allocate 40% ad spends to medium
MullenLowe Lintas Group elevates Naveen Gaur to Group COO – Growth and Innovation
MullenLowe Lintas Group elevates Naveen Gaur to Group COO – Growth and Innovation
“Farewell Boss”: MK Anand pens a heartfelt eulogy to his former boss man, Pradeep Guha
“Farewell Boss”: MK Anand pens a heartfelt eulogy to his former boss man, Pradeep Guha
dentsu India announces Merkle-led CXM proposition as part of ongoing organisational redesign
dentsu India announces Merkle-led CXM proposition as part of ongoing organisational redesign
Rainshine to launch fintech businesses targeting global media and entertainment industry
Rainshine to launch fintech businesses targeting global media and entertainment industry
In Digital
Havas Media Group India launches identity-based audience planning platform ‘Converged’
Havas Media Group India launches identity-based audience planning platform ‘Converged’
In Digital
India TV launches a first-of-its-kind initiative ‘sponsorship by invitation only’
India TV launches a first-of-its-kind initiative ‘sponsorship by invitation only’
Viacom18 secures broadcast and digital rights for Italian Serie A football league
Viacom18 secures broadcast and digital rights for Italian Serie A football league
Honda Cars India launches 360-degree marketing campaign for second generation of new Honda Amaze
Honda Cars India launches 360-degree marketing campaign for second generation of new Honda Amaze
Skore partners with Isobar to launch ‘Cliteracy Drive’, to spread awareness about women's orgasm
Skore partners with Isobar to launch ‘Cliteracy Drive’, to spread awareness about women's orgasm
Snapdeal eyes a comeback during the festive season, will launch tactical ad campaigns
Snapdeal eyes a comeback during the festive season, will launch tactical ad campaigns
dentsu X India bags media mandate for MyGlamm
dentsu X India bags media mandate for MyGlamm
BARC India CEO Sunil Lulla calls it quits
BARC India CEO Sunil Lulla calls it quits
Brand safety a major concern, companies must be more careful about ad platforms they choose, says Chris Higgins of Netcore Cloud
Brand safety a major concern, companies must be more careful about ad platforms they choose, says Chris Higgins of Netcore Cloud
PhonePe campaign brings Inspector Desai and Shinde for north, west and east audiences
PhonePe campaign brings Inspector Desai and Shinde for north, west and east audiences
How Nestle and Fogg handled the pandemic differently
How Nestle and Fogg handled the pandemic differently
Zee’s new Bhojpuri GEC Zee Ganga launches with a fresh line-up of original Bhojpuri content
Zee’s new Bhojpuri GEC Zee Ganga launches with a fresh line-up of original Bhojpuri content
Rural Entertainment Channel Azaad announces exclusive partnership with MX Player
Rural Entertainment Channel Azaad announces exclusive partnership with MX Player
In OTT
In-depth: How more women-centric ads will benefit automobile sector
In-depth: How more women-centric ads will benefit automobile sector
How Angel Broking successfully transitioned from a traditional brokerage firm into Angel One, a youthful fintech platform
How Angel Broking successfully transitioned from a traditional brokerage firm into Angel One, a youthful fintech platform
In Digital
Cadbury Celebrations partners with Social Hardware for special campaign #MyFirstRakhi
Cadbury Celebrations partners with Social Hardware for special campaign #MyFirstRakhi
Fogg urges all to be patient and cautious for some more time as fun days are arriving soon
Fogg urges all to be patient and cautious for some more time as fun days are arriving soon
Lava Mobiles introduces its range of military grade phones with a campaign
Lava Mobiles introduces its range of military grade phones with a campaign