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Hashtag Orange bags digital mandates for marquee brands
Hashtag Orange bags digital mandates for marquee brands
In Digital
Lizol unveils disinfection-focused campaign ‘Safe to touch’
Lizol unveils disinfection-focused campaign ‘Safe to touch’
Star Sports signs on 13 sponsors for IPL 2020
Star Sports signs on 13 sponsors for IPL 2020
Blink Digital appoints Ratnapriya Mitra as Vice-President of Client Services
Blink Digital appoints Ratnapriya Mitra as Vice-President of Client Services
In Digital
Kedar Apte appointed as the CMO of RBML, joint venture of Reliance Ind. and bp
Kedar Apte appointed as the CMO of RBML, joint venture of Reliance Ind. and bp
In-depth: As market forces drive bundling of OTTs, who will be the end beneficiary?
In-depth: As market forces drive bundling of OTTs, who will be the end beneficiary?
BARC India to handle landing page issue through algorithms
BARC India to handle landing page issue through algorithms
Srija Chatterjee quits Publicis Worldwide India as Managing Director
Srija Chatterjee quits Publicis Worldwide India as Managing Director
Colors signs Mobile Premier League as presenting sponsor for Bigg Boss 2020
Colors signs Mobile Premier League as presenting sponsor for Bigg Boss 2020
WPP, say no to ageism
WPP, say no to ageism
ALTBalaji partners with homegrown short-video app Chingari, targets emerging audience of Bharat
ALTBalaji partners with homegrown short-video app Chingari, targets emerging audience of Bharat
In OTT
Lowe Lintas creates campaign for Nestle’s Resource High Protein
Lowe Lintas creates campaign for Nestle’s Resource High Protein
Shelf life of print ads cannot be disputed, says Paritosh Kataria of Care Health Insurance
Shelf life of print ads cannot be disputed, says Paritosh Kataria of Care Health Insurance
Deconstructing the quest for TRPs
Deconstructing the quest for TRPs
Brands need to optimise spends, set realistic expectations to maximise value from IPL, says Deloitte’s Chandrashekar Mantha
Brands need to optimise spends, set realistic expectations to maximise value from IPL, says Deloitte’s Chandrashekar Mantha
Vistara presents yoga-based safety video, showcases India’s off-beat locations
Vistara presents yoga-based safety video, showcases India’s off-beat locations
India to get its first integrated OTT exchange ‘ads2OTT’ next month
India to get its first integrated OTT exchange ‘ads2OTT’ next month
In OTT
Dentsu Impact elevates Ajit Devraj and Anupama Ramaswamy to Managing Partners
Dentsu Impact elevates Ajit Devraj and Anupama Ramaswamy to Managing Partners
What kind of ROI do brands get from IPL
What kind of ROI do brands get from IPL
Wunderman Thompson South Asia crafts #BoreNoMore campaign for Faasos
Wunderman Thompson South Asia crafts #BoreNoMore campaign for Faasos
History TV18 launches digital exclusive travel series ‘#RoadTrippinWithRnM’
History TV18 launches digital exclusive travel series ‘#RoadTrippinWithRnM’
Promax Awards goes online in its 17th India edition, ‘Re-Invent’ is the theme for 2020
Promax Awards goes online in its 17th India edition, ‘Re-Invent’ is the theme for 2020
In Digital
Voot Select and Vh1 India telecast 2020 Video Music Awards on August 31
Voot Select and Vh1 India telecast 2020 Video Music Awards on August 31
In OTT
Social Media platforms eating into publishers’ revenues, says Saurabh Garg of Condé Nast India
Social Media platforms eating into publishers’ revenues, says Saurabh Garg of Condé Nast India
In Digital
Jaquar to shift from zero budget model to aggressive marketing in September-December peak season
Jaquar to shift from zero budget model to aggressive marketing in September-December peak season