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Against public interest to publish misleading data on website, says BARC on TRAI’s show cause
Against public interest to publish misleading data on website, says BARC on TRAI’s show cause
In Digital
With IPL 2019, BARC India announces the integration of TV and OOH measurement
With IPL 2019, BARC India announces the integration of TV and OOH measurement
BARC restrains use of viewership data as new tariff regime brings disruption
BARC restrains use of viewership data as new tariff regime brings disruption
No TV rating blackout but ISA tells members not to use BARC data for six weeks
No TV rating blackout but ISA tells members not to use BARC data for six weeks
Punit Goenka elected as the Chairman of BARC India
Punit Goenka elected as the Chairman of BARC India
BARC India partners with IITs, seeks new solutions to improve audience measurement
BARC India partners with IITs, seeks new solutions to improve audience measurement
BARC India awarded the ‘Most Innovative Company’ in 2018
BARC India awarded the ‘Most Innovative Company’ in 2018
BARC 2.0: TRAI sets ball rolling to further strengthen viewership measurement
BARC 2.0: TRAI sets ball rolling to further strengthen viewership measurement
82% of population watches TV together, impacting choice of content: BARC India
82% of population watches TV together, impacting choice of content: BARC India
In a first, BARC flags landing page beginning with English news genre
In a first, BARC flags landing page beginning with English news genre
247 brands advertised in IPL 2018, up from 135 in 2017 and 138 in 2016, says BARC
247 brands advertised in IPL 2018, up from 135 in 2017 and 138 in 2016, says BARC
Total TV viewership goes up by 12% in BARC’s Broadcast India 2018 Survey
Total TV viewership goes up by 12% in BARC’s Broadcast India 2018 Survey
BARC India: 70% of total viewership on OOH in April-May from sports genre
BARC India: 70% of total viewership on OOH in April-May from sports genre
BARC THiNK: Mid-week holidays garner higher viewership than long weekends
BARC THiNK: Mid-week holidays garner higher viewership than long weekends
BARC India’s panel design and household selection get Indian Statistical Institute stamp
BARC India’s panel design and household selection get Indian Statistical Institute stamp
Industry supports BARC India, denies allegations against council
Industry supports BARC India, denies allegations against council
BARC India launches OOH TV viewership
BARC India launches OOH TV viewership
BARC India launches ‘PreView’ service
BARC India launches ‘PreView’ service
Youth viewership patterns similar on weekdays and weekends, says BARC study
Youth viewership patterns similar on weekdays and weekends, says BARC study
BARC India gets FIR filed in Telangana, five detained
BARC India gets FIR filed in Telangana, five detained
BARC India gets Great Place to Work Certified
BARC India gets Great Place to Work Certified
BARC India gets Airtel Digital TV on board for Return-Path-Data
BARC India gets Airtel Digital TV on board for Return-Path-Data
Drama works across genres: Partho Dasgupta, BARC India
Drama works across genres: Partho Dasgupta, BARC India
Budget 2018 likely to expand TV universe, says BARC India CEO Partho Dasgupta
Budget 2018 likely to expand TV universe, says BARC India CEO Partho Dasgupta
First arrests in BARC’s panel tampering case
First arrests in BARC’s panel tampering case