Search Results for
'BARC'
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- Landing page controversy: TV industry gets a committee to oversee BARC's outlier policy
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- BARC resumes outlier exclusion but is it fool-proof?
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- BMI Impact: BARC India starts filtering out outliers from landing page again
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- Commentary: Why doesn’t BARC want to filter out the landing page outliers?
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- Smartphones ads on India cricket matches halved in two years, says BARC India
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- Will continue to measure viewership of landing page, says BARC India after TDSAT ruling
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- BARC India joins Global Alliance for the Measurement of Media Audiences
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- Republic Bharat complains against India TV to MIB, TRAI and BARC
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- BARC India reinforces its partnerships and product portfolios
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- BARC must review sample homes as current set not accurate under new TV ecosystem, say industry experts
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- TRAI forces BARC to make data public, but how do the numbers look like?
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- Against public interest to publish misleading data on website, says BARC on TRAI’s show cause
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- With IPL 2019, BARC India announces the integration of TV and OOH measurement
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- BARC restrains use of viewership data as new tariff regime brings disruption
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- No TV rating blackout but ISA tells members not to use BARC data for six weeks
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- Punit Goenka elected as the Chairman of BARC India
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- BARC India partners with IITs, seeks new solutions to improve audience measurement
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- BARC India awarded the ‘Most Innovative Company’ in 2018
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- BARC 2.0: TRAI sets ball rolling to further strengthen viewership measurement
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- 82% of population watches TV together, impacting choice of content: BARC India
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- In a first, BARC flags landing page beginning with English news genre
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- 247 brands advertised in IPL 2018, up from 135 in 2017 and 138 in 2016, says BARC
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- Total TV viewership goes up by 12% in BARC’s Broadcast India 2018 Survey
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- BARC India: 70% of total viewership on OOH in April-May from sports genre
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- BARC THiNK: Mid-week holidays garner higher viewership than long weekends
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