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BARC resumes outlier exclusion but is it fool-proof?
BARC resumes outlier exclusion but is it fool-proof?
BMI Impact: BARC India starts filtering out outliers from landing page again
BMI Impact: BARC India starts filtering out outliers from landing page again
Commentary: Why doesn’t BARC want to filter out the landing page outliers?
Commentary: Why doesn’t BARC want to filter out the landing page outliers?
Smartphones ads on India cricket matches halved in two years, says BARC India
Smartphones ads on India cricket matches halved in two years, says BARC India
Will continue to measure viewership of landing page, says BARC India after TDSAT ruling
Will continue to measure viewership of landing page, says BARC India after TDSAT ruling
BARC India joins Global Alliance for the Measurement of Media Audiences
BARC India joins Global Alliance for the Measurement of Media Audiences
Republic Bharat complains against India TV to MIB, TRAI and BARC
Republic Bharat complains against India TV to MIB, TRAI and BARC
BARC India reinforces its partnerships and product portfolios
BARC India reinforces its partnerships and product portfolios
BARC must review sample homes as current set not accurate under new TV ecosystem, say industry experts
BARC must review sample homes as current set not accurate under new TV ecosystem, say industry experts
TRAI forces BARC to make data public, but how do the numbers look like?
TRAI forces BARC to make data public, but how do the numbers look like?
Against public interest to publish misleading data on website, says BARC on TRAI’s show cause
Against public interest to publish misleading data on website, says BARC on TRAI’s show cause
In Digital
With IPL 2019, BARC India announces the integration of TV and OOH measurement
With IPL 2019, BARC India announces the integration of TV and OOH measurement
BARC restrains use of viewership data as new tariff regime brings disruption
BARC restrains use of viewership data as new tariff regime brings disruption
No TV rating blackout but ISA tells members not to use BARC data for six weeks
No TV rating blackout but ISA tells members not to use BARC data for six weeks
Punit Goenka elected as the Chairman of BARC India
Punit Goenka elected as the Chairman of BARC India
BARC India partners with IITs, seeks new solutions to improve audience measurement
BARC India partners with IITs, seeks new solutions to improve audience measurement
BARC India awarded the ‘Most Innovative Company’ in 2018
BARC India awarded the ‘Most Innovative Company’ in 2018
BARC 2.0: TRAI sets ball rolling to further strengthen viewership measurement
BARC 2.0: TRAI sets ball rolling to further strengthen viewership measurement
82% of population watches TV together, impacting choice of content: BARC India
82% of population watches TV together, impacting choice of content: BARC India
In a first, BARC flags landing page beginning with English news genre
In a first, BARC flags landing page beginning with English news genre
247 brands advertised in IPL 2018, up from 135 in 2017 and 138 in 2016, says BARC
247 brands advertised in IPL 2018, up from 135 in 2017 and 138 in 2016, says BARC
Total TV viewership goes up by 12% in BARC’s Broadcast India 2018 Survey
Total TV viewership goes up by 12% in BARC’s Broadcast India 2018 Survey
BARC India: 70% of total viewership on OOH in April-May from sports genre
BARC India: 70% of total viewership on OOH in April-May from sports genre
BARC THiNK: Mid-week holidays garner higher viewership than long weekends
BARC THiNK: Mid-week holidays garner higher viewership than long weekends
BARC India’s panel design and household selection get Indian Statistical Institute stamp
BARC India’s panel design and household selection get Indian Statistical Institute stamp