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90% of auto sales in India digitally influenced in 2018; up from 74% in 2016: Google and Kantar TNS report
90% of auto sales in India digitally influenced in 2018; up from 74% in 2016: Google and Kantar TNS report
In Digital
In-depth: Auto sales falling but adex may not be affected in short term, feel experts
In-depth: Auto sales falling but adex may not be affected in short term, feel experts
Lowe Lintas to drive creative mandate for Tata Motors' new premium hatchback ‘Altroz’
Lowe Lintas to drive creative mandate for Tata Motors' new premium hatchback ‘Altroz’
CarDekho Group fortifies leadership team
CarDekho Group fortifies leadership team
In Digital
Higher consumer spending under NDA 3 may push India’s adex, expects India Inc
Higher consumer spending under NDA 3 may push India’s adex, expects India Inc
Aiming to be more accessible, Volkswagen targets 3% market share in next five years, says Steffen Knapp
Aiming to be more accessible, Volkswagen targets 3% market share in next five years, says Steffen Knapp
Havas Creative India wins integrated duties for PSA Groupe’s car brand Citroen
Havas Creative India wins integrated duties for PSA Groupe’s car brand Citroen
50% of organised retail to be influenced by digital in 2020, says Google
50% of organised retail to be influenced by digital in 2020, says Google
In Digital
In-depth: Is your purpose-driven advertising meeting business objectives?
In-depth: Is your purpose-driven advertising meeting business objectives?
OMD India drives off with CarDekho’s offline media duties
OMD India drives off with CarDekho’s offline media duties
In Digital
Bajaj Auto gets a new brand identity ‘The World’s Favourite Indian’
Bajaj Auto gets a new brand identity ‘The World’s Favourite Indian’
Twitter unveils India’s top 10 most engaging brands
Twitter unveils India’s top 10 most engaging brands
In Digital
Burda Media brings luxury platform lifestyleasia.com to India
Burda Media brings luxury platform lifestyleasia.com to India
Festivities spell big business for brands, now all set for Christmas and New Year
Festivities spell big business for brands, now all set for Christmas and New Year
In-depth: Separate data for ad viewership undermining ad rates
In-depth: Separate data for ad viewership undermining ad rates
Guest Times: Wide array of possibilities for AR and VR
Guest Times: Wide array of possibilities for AR and VR
Men and women bring in different perspectives and both are important: Sanchayeeta Verma, Senior VP, Wavemaker
Men and women bring in different perspectives and both are important: Sanchayeeta Verma, Senior VP, Wavemaker
Skoda Auto offers customers ‘Peace of Mind’ in its new campaign
Skoda Auto offers customers ‘Peace of Mind’ in its new campaign
185 case studies shortlisted for Emvies 2018
185 case studies shortlisted for Emvies 2018
Strategic appointments at MG Motor India
Strategic appointments at MG Motor India
Uptick in consumer sentiment and GST rate cut to boost festive season sales, feel brands
Uptick in consumer sentiment and GST rate cut to boost festive season sales, feel brands
Publicis India retains Å koda Auto business for three more years
Publicis India retains Å koda Auto business for three more years
Hyundai shifts gears in India, repositions itself as an aspirational brand for millennials
Hyundai shifts gears in India, repositions itself as an aspirational brand for millennials
Magna mid-year adex forecasts digital to grow at 22.6% CAGR by 2022
Magna mid-year adex forecasts digital to grow at 22.6% CAGR by 2022
Ad spend may get a boost as consumption picks up in rural
Ad spend may get a boost as consumption picks up in rural