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YouTube eyes 500mn Indian users by 2020
YouTube eyes 500mn Indian users by 2020
In Digital
Micro-marketing, vernacular is way forward for OTT platforms to tap tier II-tier III markets
Micro-marketing, vernacular is way forward for OTT platforms to tap tier II-tier III markets
In Digital
In long run, subscription model will overtake AVOD, says Manish Aggarwal, Business Head, Zee5
In long run, subscription model will overtake AVOD, says Manish Aggarwal, Business Head, Zee5
In Digital
Epic TV on an expansion-spree, announces new ventures
Epic TV on an expansion-spree, announces new ventures
Amul enters Rs 1,100-crore packaged juices segment with ‘Amul Tru’
Amul enters Rs 1,100-crore packaged juices segment with ‘Amul Tru’
Joy Personal Care ropes in Mithila Palkar, Divyendu Sharma to promote its range of face wash
Joy Personal Care ropes in Mithila Palkar, Divyendu Sharma to promote its range of face wash
Mars Wrigley expands new bite-sized category in India, launches Skittles
Mars Wrigley expands new bite-sized category in India, launches Skittles
In-depth: Will Spotify be able to recreate its international success in India?
In-depth: Will Spotify be able to recreate its international success in India?
Indian audio OTT industry growing but losing 50%-60% revenues due to piracy
Indian audio OTT industry growing but losing 50%-60% revenues due to piracy
In Digital
Spotify enters India, opens up advertising on day one
Spotify enters India, opens up advertising on day one
In Digital
Nirvana Digital surpasses 100 billion minutes of video viewed
Nirvana Digital surpasses 100 billion minutes of video viewed
In Digital
Lee Clow, Chairman, TBWA\Media Arts Lab, calls it a day
Lee Clow, Chairman, TBWA\Media Arts Lab, calls it a day
Hungama Music forays into original audio programming
Hungama Music forays into original audio programming
In Digital
What’s in a name: Why iconic brands are dropping names for logos
What’s in a name: Why iconic brands are dropping names for logos
Old advertising model not working but the shape of future isn’t clear either: Govind Pandey of TBWA
Old advertising model not working but the shape of future isn’t clear either: Govind Pandey of TBWA
ASCI probes 590 ads, upholds complaints against 355 in August and September 2018
ASCI probes 590 ads, upholds complaints against 355 in August and September 2018
Mergers by WPP not thought through, will affect business and lead to job losses, says Martin Sorrell
Mergers by WPP not thought through, will affect business and lead to job losses, says Martin Sorrell
Brandstand: Why Gandhiji must not fly Air India
Brandstand: Why Gandhiji must not fly Air India
Here are the top Indian ads watched on YouTube in 2018
Here are the top Indian ads watched on YouTube in 2018
In Digital
Warc Awards 2019 juries announced
Warc Awards 2019 juries announced
From finance to hand-made soaps: How one woman set up a bath and body company from scratch
From finance to hand-made soaps: How one woman set up a bath and body company from scratch
ASCI processes complaints against 208 advertisements, upholds 89 of them in June 2018
ASCI processes complaints against 208 advertisements, upholds 89 of them in June 2018
Shalimar Paints appoints Minal Srivastava as VP, Marketing
Shalimar Paints appoints Minal Srivastava as VP, Marketing
In-depth: Purposeful brands are the future
In-depth: Purposeful brands are the future
BrandZ: HDFC Bank retains top spot for fifth year, LIC enters at No. 2
BrandZ: HDFC Bank retains top spot for fifth year, LIC enters at No. 2