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How OTT platforms can stand out and draw viewers in a cluttered market
How OTT platforms can stand out and draw viewers in a cluttered market
In Digital
India wins three Bronze awards at The One Club’s ADC 98th Annual Awards
India wins three Bronze awards at The One Club’s ADC 98th Annual Awards
Viacom18 appoints Gourav Rakshit as COO, Viacom18 Digital Ventures
Viacom18 appoints Gourav Rakshit as COO, Viacom18 Digital Ventures
In Digital
Podcast advertising to double by 2022 as Spotify moves to take lion's share
Podcast advertising to double by 2022 as Spotify moves to take lion's share
Ogilvy India wins Grand Effie and Agency of the Year title at APAC Effie Awards 2019
Ogilvy India wins Grand Effie and Agency of the Year title at APAC Effie Awards 2019
Flush with Tencent money, Gaana eyes a 200-million user base
Flush with Tencent money, Gaana eyes a 200-million user base
In Digital
Radio industry not giving a fair deal to music labels, says Vikram Mehra of Saregama India
Radio industry not giving a fair deal to music labels, says Vikram Mehra of Saregama India
In Radio
Publicis Media India appoints Roopesh Pujari as Head of Technology
Publicis Media India appoints Roopesh Pujari as Head of Technology
R/GA willing to expand to India, says Barry Wacksman
R/GA willing to expand to India, says Barry Wacksman
In Digital
YouTube eyes 500mn Indian users by 2020
YouTube eyes 500mn Indian users by 2020
In Digital
Micro-marketing, vernacular is way forward for OTT platforms to tap tier II-tier III markets
Micro-marketing, vernacular is way forward for OTT platforms to tap tier II-tier III markets
In Digital
In long run, subscription model will overtake AVOD, says Manish Aggarwal, Business Head, Zee5
In long run, subscription model will overtake AVOD, says Manish Aggarwal, Business Head, Zee5
In Digital
Epic TV on an expansion-spree, announces new ventures
Epic TV on an expansion-spree, announces new ventures
Amul enters Rs 1,100-crore packaged juices segment with ‘Amul Tru’
Amul enters Rs 1,100-crore packaged juices segment with ‘Amul Tru’
Joy Personal Care ropes in Mithila Palkar, Divyendu Sharma to promote its range of face wash
Joy Personal Care ropes in Mithila Palkar, Divyendu Sharma to promote its range of face wash
Mars Wrigley expands new bite-sized category in India, launches Skittles
Mars Wrigley expands new bite-sized category in India, launches Skittles
In-depth: Will Spotify be able to recreate its international success in India?
In-depth: Will Spotify be able to recreate its international success in India?
Indian audio OTT industry growing but losing 50%-60% revenues due to piracy
Indian audio OTT industry growing but losing 50%-60% revenues due to piracy
In Digital
Spotify enters India, opens up advertising on day one
Spotify enters India, opens up advertising on day one
In Digital
Nirvana Digital surpasses 100 billion minutes of video viewed
Nirvana Digital surpasses 100 billion minutes of video viewed
In Digital
Lee Clow, Chairman, TBWA\Media Arts Lab, calls it a day
Lee Clow, Chairman, TBWA\Media Arts Lab, calls it a day
Hungama Music forays into original audio programming
Hungama Music forays into original audio programming
In Digital
What’s in a name: Why iconic brands are dropping names for logos
What’s in a name: Why iconic brands are dropping names for logos
Old advertising model not working but the shape of future isn’t clear either: Govind Pandey of TBWA
Old advertising model not working but the shape of future isn’t clear either: Govind Pandey of TBWA
ASCI probes 590 ads, upholds complaints against 355 in August and September 2018
ASCI probes 590 ads, upholds complaints against 355 in August and September 2018