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Alchemist Marketing Solutions elevates Shakun Singh and Prabhu Tony as Managing Partners
Alchemist Marketing Solutions elevates Shakun Singh and Prabhu Tony as Managing Partners
Alchemist appoints Samta Thakker as Associate Managing Consultant, Mumbai
Alchemist appoints Samta Thakker as Associate Managing Consultant, Mumbai
Alchemist wins marketing and communications mandate for Divine Solitaires
Alchemist wins marketing and communications mandate for Divine Solitaires
FirstHandle appoints Alchemist as its agency for media strategy and communications
FirstHandle appoints Alchemist as its agency for media strategy and communications
It is high time for pan masala brands to reinvent their ads, say experts
It is high time for pan masala brands to reinvent their ads, say experts
Why Ford India’s exit is a marketing failure
Why Ford India’s exit is a marketing failure
Amul topical on evacuation of Indians from Afghanistan divides netizens and industry
Amul topical on evacuation of Indians from Afghanistan divides netizens and industry
In Digital
In-depth: Friends forever—How brands can leverage each other’s strengths
In-depth: Friends forever—How brands can leverage each other’s strengths
Why brands rely so much on emotional pitching to target customers
Why brands rely so much on emotional pitching to target customers
Experts urge Coca-Cola to either avoid athletes as endorsers or introduce a healthier portfolio
Experts urge Coca-Cola to either avoid athletes as endorsers or introduce a healthier portfolio
Ronaldo’s snub to Coke: Is it time for brands to rethink their collaboration strategies?
Ronaldo’s snub to Coke: Is it time for brands to rethink their collaboration strategies?
When should a brand apologise?
When should a brand apologise?
How brand communication has evolved in the second Covid wave
How brand communication has evolved in the second Covid wave
Rise of empathetic corporates: Brands are embracing laid-off talent pool
Rise of empathetic corporates: Brands are embracing laid-off talent pool
In Digital
Myntra Logo Controversy: Brands must develop a spine; should stand up to bullying, feel experts
Myntra Logo Controversy: Brands must develop a spine; should stand up to bullying, feel experts
In Digital
Consumer protection authority advisory step in right direction, brands must stay away from unrealistic claims, say experts
Consumer protection authority advisory step in right direction, brands must stay away from unrealistic claims, say experts
Facebook's 'Pooja Milk Centre' short film wasn't even a part of the brief: Neeraj Kanitkar of Taproot Dentsu
Facebook's 'Pooja Milk Centre' short film wasn't even a part of the brief: Neeraj Kanitkar of Taproot Dentsu
In Digital
In-depth: Does #BoycottBrand affect a brand's life?
In-depth: Does #BoycottBrand affect a brand's life?
Eros Now burns fingers with offensive religious post, experts caution brands against cheap tricks
Eros Now burns fingers with offensive religious post, experts caution brands against cheap tricks
In Digital
How brands reached out to help Delhi’s viral #BabaKaDhaba and earn marketing brownie points
How brands reached out to help Delhi’s viral #BabaKaDhaba and earn marketing brownie points
Will CarDekho touch hearts with 'The Everyday Hero'?
Will CarDekho touch hearts with 'The Everyday Hero'?
In Digital
New advertising guidelines may confuse advertisers, no need for a new regulatory framework, say experts
New advertising guidelines may confuse advertisers, no need for a new regulatory framework, say experts
How ban on TikTok and other Chinese apps will impact advertising and marketing industry
How ban on TikTok and other Chinese apps will impact advertising and marketing industry
In Digital
Kent RO Chairman Mahesh Gupta apologises for biased and classist ad targeting house helps
Kent RO Chairman Mahesh Gupta apologises for biased and classist ad targeting house helps
How Kia rewinds its old TVC to become timely, relevant and to the point in the times of Covid-19
How Kia rewinds its old TVC to become timely, relevant and to the point in the times of Covid-19