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Maharashtra and Haryana elections expected to provide impetus to embattled print industry
Maharashtra and Haryana elections expected to provide impetus to embattled print industry
In Print
Slowdown a boom time for digital agencies?
Slowdown a boom time for digital agencies?
In Digital
Why athleisure wear is outpacing the rest of apparel categories
Why athleisure wear is outpacing the rest of apparel categories
Slowdown or not, why advertisers keep flocking to Bigg Boss house
Slowdown or not, why advertisers keep flocking to Bigg Boss house
In-depth: Real estate players to increase ad spends by 15% during festive season, print and TV will benefit
In-depth: Real estate players to increase ad spends by 15% during festive season, print and TV will benefit
Jewellery brands have high hopes from festive season, to spend big on digital
Jewellery brands have high hopes from festive season, to spend big on digital
In-depth: Can sluggish economic growth dampen festive season ad spend?
In-depth: Can sluggish economic growth dampen festive season ad spend?
Evaluating opportunities to go behind paywall for all verticals, says Puneet Singhvi of Network18 Digital
Evaluating opportunities to go behind paywall for all verticals, says Puneet Singhvi of Network18 Digital
In Digital
The Q India and Mediology partner to bolster ad sales
The Q India and Mediology partner to bolster ad sales
In Digital
India’s OOH industry likely to defy earlier predictions, may grow at 15% this year
India’s OOH industry likely to defy earlier predictions, may grow at 15% this year
In OOH
E-commerce players main focus this year, says Goafest Chairman Nakul Chopra
E-commerce players main focus this year, says Goafest Chairman Nakul Chopra
Media industry growing but fragmentation of digital remains a concern for agencies and marketers
Media industry growing but fragmentation of digital remains a concern for agencies and marketers
Data Diaries: Are we using the same approaches to get different answers?
Data Diaries: Are we using the same approaches to get different answers?
GroupM forecasts 14% ad growth in India in 2019
GroupM forecasts 14% ad growth in India in 2019
Ekam much needed if full potential of digital has to be unlocked, feel top brass of HUL and Mindshare
Ekam much needed if full potential of digital has to be unlocked, feel top brass of HUL and Mindshare
In Digital
Government woos print media before general elections, hikes ad rates by 25%
Government woos print media before general elections, hikes ad rates by 25%
In Print
Radio industry may see a lot of mergers and acquisitions: Nisha Narayanan, COO, Red FM
Radio industry may see a lot of mergers and acquisitions: Nisha Narayanan, COO, Red FM
In Radio
OOH industry expects 40% of annual revenue from festive season
OOH industry expects 40% of annual revenue from festive season
In OOH
Dainik Bhaskar claims No. 2 spot in six months
Dainik Bhaskar claims No. 2 spot in six months
In Print
Advertisers take OTT’s claims with a pinch of salt
Advertisers take OTT’s claims with a pinch of salt
In OTT
How a chanced meeting with a media agency led to the benefit of 600+ publishers
How a chanced meeting with a media agency led to the benefit of 600+ publishers
Ad spend may get a boost as consumption picks up in rural
Ad spend may get a boost as consumption picks up in rural
Government considering hike in DAVP ad rates
Government considering hike in DAVP ad rates
In-depth: Print profitability takes a beating as newsprint prices soar
In-depth: Print profitability takes a beating as newsprint prices soar
In-depth: Advertisers in a fix as measurement across platforms show inconsistency
In-depth: Advertisers in a fix as measurement across platforms show inconsistency