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Milestone Brandcom to augment agency’s OOH business by adopting new technology and media insights
Milestone Brandcom to augment agency’s OOH business by adopting new technology and media insights
In OOH
Hold back or spend? How brands should plan media during Covid-19
Hold back or spend? How brands should plan media during Covid-19
There will be a bloodbath in outdoor media cost negotiations if lockdown extends further, say OOH experts
There will be a bloodbath in outdoor media cost negotiations if lockdown extends further, say OOH experts
In OOH
WARC’s Media Strategy Report 2020 highlights key trends and themes for an effective media strategy
WARC’s Media Strategy Report 2020 highlights key trends and themes for an effective media strategy
HT Media goes for pay cuts in the form of deferment across publications
HT Media goes for pay cuts in the form of deferment across publications
In Print
Modi appeals to businesses to protect jobs as media firms take drastic cost-cutting measures
Modi appeals to businesses to protect jobs as media firms take drastic cost-cutting measures
NBA seeks GST waiver on broadcast media ads
NBA seeks GST waiver on broadcast media ads
#FightingCoronavirus: Lokmat Media engages employees with #LokmatFamilyBestHain initiative during lockdown
#FightingCoronavirus: Lokmat Media engages employees with #LokmatFamilyBestHain initiative during lockdown
In Print
Worldwide Media ceases print production of Filmfare, Grazia, Femina, Lonely Planet and GoodHomes amid Covid-19 crisis
Worldwide Media ceases print production of Filmfare, Grazia, Femina, Lonely Planet and GoodHomes amid Covid-19 crisis
In Print
IN10 Media’s Epic TV and ShowBox now available to live-stream on Zee5
IN10 Media’s Epic TV and ShowBox now available to live-stream on Zee5
In Digital
Warc: Advertising recession highly probable in first half of 2020 as Covid-19 hits key media owners
Warc: Advertising recession highly probable in first half of 2020 as Covid-19 hits key media owners
Mirum hires Preetam Thingalaya as Director of Media
Mirum hires Preetam Thingalaya as Director of Media
In Digital
Coronavirus outbreak: Government asks States/UTs to ensure operational continuity of print and electronic media
Coronavirus outbreak: Government asks States/UTs to ensure operational continuity of print and electronic media
Mankind allots 25% of total media budget spends on digital marketing, says Rajeev Juneja
Mankind allots 25% of total media budget spends on digital marketing, says Rajeev Juneja
Cholayil ropes in Publicis agencies Starcom and Digitas as its media and digital partners
Cholayil ropes in Publicis agencies Starcom and Digitas as its media and digital partners
In Digital
Havas Media bags integrated media duties of ACC Cement
Havas Media bags integrated media duties of ACC Cement
Nayara Energy awards social media and digital mandate to Blink Digital, launches first video campaign
Nayara Energy awards social media and digital mandate to Blink Digital, launches first video campaign
In Digital
The WARC Media 100 ranks Mindshare as #1 Agency Network
The WARC Media 100 ranks Mindshare as #1 Agency Network
MIB makes mockery of power, bans Asianet News and Media One News and then revokes; NBA seeks inquiry
MIB makes mockery of power, bans Asianet News and Media One News and then revokes; NBA seeks inquiry
Essence wins integrated media duties for cosmetic brand Faces Canada in India
Essence wins integrated media duties for cosmetic brand Faces Canada in India
GroupM’s m/Six bags media mandates worth Rs 700 crore last year
GroupM’s m/Six bags media mandates worth Rs 700 crore last year
L'Oreal India calls for a media pitch
L'Oreal India calls for a media pitch
Update Geotarget signs Mirum India for servicing social media marketing and media planning
Update Geotarget signs Mirum India for servicing social media marketing and media planning
In Digital
In-depth: Traditional media versus new-age disruptors: Who will win the long race in digital news publishing?
In-depth: Traditional media versus new-age disruptors: Who will win the long race in digital news publishing?
Prabhat Choudhary to head WWO, Reliance Entertainment’s digital movie marketing and media buying arm
Prabhat Choudhary to head WWO, Reliance Entertainment’s digital movie marketing and media buying arm