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Flipkart launches ‘Shopper Audience Network’, a new ads platform in partnership with Hotstar
Flipkart launches ‘Shopper Audience Network’, a new ads platform in partnership with Hotstar
In Digital
Dhara’s 30-year journey from purity to purpose
Dhara’s 30-year journey from purity to purpose
In-depth: Getting experiential marketing right
In-depth: Getting experiential marketing right
Guest Times: Have AI and technology become more important than creativity?
Guest Times: Have AI and technology become more important than creativity?
Cannes Lions 2018: Uber and COPA90 reveal why experience beats mobile
Cannes Lions 2018: Uber and COPA90 reveal why experience beats mobile
Ebiquity: Optimising ad budgets can lead up to $45 billion increase in global profits
Ebiquity: Optimising ad budgets can lead up to $45 billion increase in global profits
Brand-celebs disconnect: Is celeb marketing losing its impact?
Brand-celebs disconnect: Is celeb marketing losing its impact?
In-depth: Are brand mascots a dying trend?
In-depth: Are brand mascots a dying trend?
WPP combines analytics workforce of GroupM and Kantar in India under Kantar Analytics Practice
WPP combines analytics workforce of GroupM and Kantar in India under Kantar Analytics Practice
LinkedIn launches video for sponsored content and company pages
LinkedIn launches video for sponsored content and company pages
In Digital
Goafest 2018: Day One is a hit with full house sessions
Goafest 2018: Day One is a hit with full house sessions
In-depth: Advertisers in a fix as measurement across platforms show inconsistency
In-depth: Advertisers in a fix as measurement across platforms show inconsistency
Youth viewership patterns similar on weekdays and weekends, says BARC study
Youth viewership patterns similar on weekdays and weekends, says BARC study
In-depth: The conundrum called digital
In-depth: The conundrum called digital
Tackling digital ad violations: Google blocked 320,000 publishers from display network in last one year
Tackling digital ad violations: Google blocked 320,000 publishers from display network in last one year
In Digital
Mindshare promotes Prasanth Kumar and Amrita Randhawa
Mindshare promotes Prasanth Kumar and Amrita Randhawa
iCubesWire launches Delta, a digital marketing suite for marketers
iCubesWire launches Delta, a digital marketing suite for marketers
In Digital
Digital ad fraud and measurement issues likely to stay, says Joanna Catalano, CEO-APAC, iProspect
Digital ad fraud and measurement issues likely to stay, says Joanna Catalano, CEO-APAC, iProspect
In Digital
BARC India gets Airtel Digital TV on board for Return-Path-Data
BARC India gets Airtel Digital TV on board for Return-Path-Data
Mofam launches Bfund with Mindshare as strategic partner
Mofam launches Bfund with Mindshare as strategic partner
Ariel’s #ShareTheLoad tops Warc 100 for the second year in a row
Ariel’s #ShareTheLoad tops Warc 100 for the second year in a row
In-depth: Up close and personal – Marketing and the subtle art of relationship building
In-depth: Up close and personal – Marketing and the subtle art of relationship building
Should IRS include title-level digital readership numbers?
Should IRS include title-level digital readership numbers?
74% Indian marketers plan to increase their budget this year
74% Indian marketers plan to increase their budget this year
In Digital
Eight essential points for marketers to survive in digital era
Eight essential points for marketers to survive in digital era