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Spikes Asia 2019 receives 3945 entries across all categories
Spikes Asia 2019 receives 3945 entries across all categories
60% APAC marketers will cut ad spend in newspapers in 2020, says Kantar
60% APAC marketers will cut ad spend in newspapers in 2020, says Kantar
Lotame sees 1,200% YoY growth in second-party data adoption globally
Lotame sees 1,200% YoY growth in second-party data adoption globally
In Digital
69% Indian consumers ready to pay for more premium content on OTT if priced economically: MoMagic Survey
69% Indian consumers ready to pay for more premium content on OTT if priced economically: MoMagic Survey
In OTT
Posterscope aims Rs 650-cr business in FY21, identifies programmatic DOOH as key growth driver
Posterscope aims Rs 650-cr business in FY21, identifies programmatic DOOH as key growth driver
Digital to claim nearly 40% of total adex by 2024: KPMG report
Digital to claim nearly 40% of total adex by 2024: KPMG report
In Digital
BARC's landing page policy lacks transparency & consistency, there must be level playing field for all channels: Avinash Kaul, Network18
BARC's landing page policy lacks transparency & consistency, there must be level playing field for all channels: Avinash Kaul, Network18
Marketing functions risk lagging the digital race as performance gaps emerge, say APAC CMOs
Marketing functions risk lagging the digital race as performance gaps emerge, say APAC CMOs
In Digital
‘IPL Brands Insights Book 2019’ discusses dynamics of branding at IPL
‘IPL Brands Insights Book 2019’ discusses dynamics of branding at IPL
Next phase of growth for OLX to come from Voice, Video & Vernacular, says Sapna Arora of OLX India
Next phase of growth for OLX to come from Voice, Video & Vernacular, says Sapna Arora of OLX India
In Digital
Programmatic advertising: More value for brands at a lower cost
Programmatic advertising: More value for brands at a lower cost
Advertisers should look beyond the walled garden of Google and Facebook, says Stewart Emerson of Criteo
Advertisers should look beyond the walled garden of Google and Facebook, says Stewart Emerson of Criteo
 TDSAT's decision on landing page placement creates a clear divide in the industry
TDSAT's decision on landing page placement creates a clear divide in the industry
Cannes Lions 2019: Facebook is very serious about protecting user data, says Sheryl Sandberg of Facebook
Cannes Lions 2019: Facebook is very serious about protecting user data, says Sheryl Sandberg of Facebook
DAN Programmatic launches ‘Vision’, a hyper-scaled machine-learning-based dashboard
DAN Programmatic launches ‘Vision’, a hyper-scaled machine-learning-based dashboard
In Digital
OTT not hurting English channels but aiding overall viewership growth, says Shaurya Mehta of Zee English Cluster
OTT not hurting English channels but aiding overall viewership growth, says Shaurya Mehta of Zee English Cluster
India’s OTT video market will nearly triple in size by 2023: PwC
India’s OTT video market will nearly triple in size by 2023: PwC
In OTT
Rethink: Does the world really need another advertising agency, asks Nirmalya Sen
Rethink: Does the world really need another advertising agency, asks Nirmalya Sen
Where does the onus of badvertising lie?
Where does the onus of badvertising lie?
In Digital
82% Indians will use more voice command features over the next year, says Adobe Study
82% Indians will use more voice command features over the next year, says Adobe Study
MMA’s Neuroscience Cognition Research assesses duration at which mobile ads can be recognised and processed
MMA’s Neuroscience Cognition Research assesses duration at which mobile ads can be recognised and processed
In Digital
Going glocal is the new flavour of season for brands
Going glocal is the new flavour of season for brands
90% brands seek to run programmatic in-house despite possessing basic knowledge, says InMobi Report
90% brands seek to run programmatic in-house despite possessing basic knowledge, says InMobi Report
In Digital
Vote counting day set to witness highest ever ad rates for news channels
Vote counting day set to witness highest ever ad rates for news channels
50% of organised retail to be influenced by digital in 2020, says Google
50% of organised retail to be influenced by digital in 2020, says Google
In Digital