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Initial IPL viewership trends in Star’s favour, but will it help meet revenue targets?
Initial IPL viewership trends in Star’s favour, but will it help meet revenue targets?
Mobile advertising to take a quantum leap in India in next two years, finds MoMagic Tech survey
Mobile advertising to take a quantum leap in India in next two years, finds MoMagic Tech survey
In Digital
Digital to claim 24% of total adex by 2020, mobile-first strategy to drive growth: KPMG India
Digital to claim 24% of total adex by 2020, mobile-first strategy to drive growth: KPMG India
In Digital
DCMN India wins media duties for FanFight
DCMN India wins media duties for FanFight
Kurkure rolls out ‘Caravan Talkies’, a consumer connect programme in UP
Kurkure rolls out ‘Caravan Talkies’, a consumer connect programme in UP
News genre ad rates grossly under-priced despite high reach, correction may happen soon: Avinash Pandey of ABP News Network
News genre ad rates grossly under-priced despite high reach, correction may happen soon: Avinash Pandey of ABP News Network
Tata, Reliance and Airtel named three most valuable Indian brands of 2019
Tata, Reliance and Airtel named three most valuable Indian brands of 2019
Experts debate what is stopping Indian creative economy from growing
Experts debate what is stopping Indian creative economy from growing
Media industry growing but fragmentation of digital remains a concern for agencies and marketers
Media industry growing but fragmentation of digital remains a concern for agencies and marketers
Zee Media signs deal with Taboola, to launch Taboola Feed and Taboola Newsroom
Zee Media signs deal with Taboola, to launch Taboola Feed and Taboola Newsroom
In Digital
Digital to overtake print by 2021: FICCI-EY report
Digital to overtake print by 2021: FICCI-EY report
Godaddy partners with ICC, is official sponsor of the Men’s Cricket World Cup 2019
Godaddy partners with ICC, is official sponsor of the Men’s Cricket World Cup 2019
In Digital
Government working on national broadcasting policy, proposes unified self-regulatory mechanism for all broadcasting platforms
Government working on national broadcasting policy, proposes unified self-regulatory mechanism for all broadcasting platforms
How brands are making women’s voices heard this International Women’s Day
How brands are making women’s voices heard this International Women’s Day
Internet Usage in India exceeds half a billion people for the first time
Internet Usage in India exceeds half a billion people for the first time
In Digital
RPSG-FMCG targets Rs 10,000 crore turnover by 2025, expects Too Yumm! to be a Rs 600-crore brand next year
RPSG-FMCG targets Rs 10,000 crore turnover by 2025, expects Too Yumm! to be a Rs 600-crore brand next year
Baggit plans aggressive digital marketing push to ensure double-digit growth, to launch stores in tier III and IV towns
Baggit plans aggressive digital marketing push to ensure double-digit growth, to launch stores in tier III and IV towns
PromaxBDA announces 16th edition in India with the theme ‘The New Wave’
PromaxBDA announces 16th edition in India with the theme ‘The New Wave’
Giant eyes 15% share in India's premium bicycle segment
Giant eyes 15% share in India's premium bicycle segment
The dynamic art and science of movie marketing
The dynamic art and science of movie marketing
Nirvana Digital surpasses 100 billion minutes of video viewed
Nirvana Digital surpasses 100 billion minutes of video viewed
In Digital
Warc forecasts Indian adspend to grow by 11.9% to reach $9.3 billion in 2019
Warc forecasts Indian adspend to grow by 11.9% to reach $9.3 billion in 2019
In Digital
Content and first-party data to dominate Martin Sorrell’s India plan for S4 Capital
Content and first-party data to dominate Martin Sorrell’s India plan for S4 Capital
Second edition of News18 Rising India Summit on February 25 and 26
Second edition of News18 Rising India Summit on February 25 and 26
Publicis Media ranks No. 1 in Recma’s New Biz Balance Report 2018
Publicis Media ranks No. 1 in Recma’s New Biz Balance Report 2018