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Jewellery brands have high hopes from festive season, to spend big on digital
Jewellery brands have high hopes from festive season, to spend big on digital
HRX targets Rs 300-crore revenue in FY20, will spend heavily on digital and influencer marketing
HRX targets Rs 300-crore revenue in FY20, will spend heavily on digital and influencer marketing
Digital ad spend will overtake TV in two years, says Prashant Puri of AdLift
Digital ad spend will overtake TV in two years, says Prashant Puri of AdLift
In Digital
Puma to spend 90% of marketing budget on digital, aims to grow sales by 25%
Puma to spend 90% of marketing budget on digital, aims to grow sales by 25%
Pepperfry to spend Rs 150 crore on marketing in next fiscal, digital to get lion’s share
Pepperfry to spend Rs 150 crore on marketing in next fiscal, digital to get lion’s share
Spurred by cricket, polls and digital, India’s ad spend to grow by 15.4% in 2019: Magna Global
Spurred by cricket, polls and digital, India’s ad spend to grow by 15.4% in 2019: Magna Global
Samsonite to spend Rs 10 crore annually on digital marketing
Samsonite to spend Rs 10 crore annually on digital marketing
In Digital
Mahindra Group to spend 20% of its marketing budget on digital
Mahindra Group to spend 20% of its marketing budget on digital
Mia to spend about 35% of advertising money on digital this financial year
Mia to spend about 35% of advertising money on digital this financial year
No reduction in digital spend by E-com players, says Shamsuddin Jasani on the launch of Isobar Commerce
No reduction in digital spend by E-com players, says Shamsuddin Jasani on the launch of Isobar Commerce
In Digital
Organic India likely to spend Rs 8 crore a year on digital market
Organic India likely to spend Rs 8 crore a year on digital market
Digital video ad spend to reach Rs 74.4 bn in 2021, says KPMG
Digital video ad spend to reach Rs 74.4 bn in 2021, says KPMG
In Digital
GroupM releases Interaction 2017, predicts digital spend will surpass TV in five more countries
GroupM releases Interaction 2017, predicts digital spend will surpass TV in five more countries
In Digital
Legrand India to drive growth through digital and experiential marketing
Legrand India to drive growth through digital and experiential marketing
To boost growth, ITC’s beverage brand B Natural to hike ad spend by 60% this fiscal
To boost growth, ITC’s beverage brand B Natural to hike ad spend by 60% this fiscal
Real estate portals to expand online ad budgets, plan digital blitzkrieg for FY'20
Real estate portals to expand online ad budgets, plan digital blitzkrieg for FY'20
In Digital
upGrad to spend Rs 100 crore on marketing annually
upGrad to spend Rs 100 crore on marketing annually
Orient bets big on digital to reach out to new-age consumers
Orient bets big on digital to reach out to new-age consumers
In Digital
Shell Lubricants to up digital advertising budget in India to increase market share to 15%
Shell Lubricants to up digital advertising budget in India to increase market share to 15%
American Tourister to spend Rs 50 crore towards marketing in current fiscal
American Tourister to spend Rs 50 crore towards marketing in current fiscal
Carat India wins media duties for Franchise India Holdings
Carat India wins media duties for Franchise India Holdings
In-depth: Digital growing, but TV isn't bowing
In-depth: Digital growing, but TV isn't bowing
Guest Times: Three points to change your notion about Programmatic Advertising
Guest Times: Three points to change your notion about Programmatic Advertising
This is probably the lowest Adex growth prediction in last 3 years: CVL Srinivas
This is probably the lowest Adex growth prediction in last 3 years: CVL Srinivas
India’s digital advertising grew by 15.5% in 2016, says CII-KPMG report
India’s digital advertising grew by 15.5% in 2016, says CII-KPMG report
In Digital