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Consumer Confidence bounces back to pre-pandemic levels, shows Refinitiv-Ipsos monthly India Primary Consumer Sentiment Index
Consumer Confidence bounces back to pre-pandemic levels, shows Refinitiv-Ipsos monthly India Primary Consumer Sentiment Index
DDB Mudra Group’s ‘Point of New’ e-book reveals shifts in consumer behaviour brought by pandemic
DDB Mudra Group’s ‘Point of New’ e-book reveals shifts in consumer behaviour brought by pandemic
Marketers were compelled to focus on only power brands in pandemic, says Amarpreet Anand of Diageo India
Marketers were compelled to focus on only power brands in pandemic, says Amarpreet Anand of Diageo India
Save the Children encourages Right to Play, names Peppa Pig as child ambassador to counter pandemic’s impact
Save the Children encourages Right to Play, names Peppa Pig as child ambassador to counter pandemic’s impact
Despite pandemic, the growth of all our products was quite significant, says Vivek Bhatnagar of Nobel Hygiene
Despite pandemic, the growth of all our products was quite significant, says Vivek Bhatnagar of Nobel Hygiene
FMCG sector chugs back to life as pandemic stabilises and consumption picks up pace: Nielsen
FMCG sector chugs back to life as pandemic stabilises and consumption picks up pace: Nielsen
Prega News salutes indomitable spirit of ‘superheroes’ called ‘moms’ through pandemic
Prega News salutes indomitable spirit of ‘superheroes’ called ‘moms’ through pandemic
The biggest challenge was to work on reduced budgets due to pandemic, says Hemant Bhandari of Chrome Pictures
The biggest challenge was to work on reduced budgets due to pandemic, says Hemant Bhandari of Chrome Pictures
How Tech OEM players leveraged Twitter to launch and market new products amid pandemic
How Tech OEM players leveraged Twitter to launch and market new products amid pandemic
In Digital
A TV-first brand, Cars24 shifts focus to digital amid pandemic, ups online spends by 20%
A TV-first brand, Cars24 shifts focus to digital amid pandemic, ups online spends by 20%
Hit by pandemic, Parle Agro plans to bounce back with Rs 300 crore marketing budget in 2021
Hit by pandemic, Parle Agro plans to bounce back with Rs 300 crore marketing budget in 2021
Getting behind the scenes of working with celebrities for ad shoots during pandemic
Getting behind the scenes of working with celebrities for ad shoots during pandemic
Isobar-Ipsos #MeetTheZ Survey shows tectonic shift in priorities of Gen Z during pandemic
Isobar-Ipsos #MeetTheZ Survey shows tectonic shift in priorities of Gen Z during pandemic
Sold out – How the IPL sponsorship slate braved the pandemic
Sold out – How the IPL sponsorship slate braved the pandemic
India Today Safaigiri Awards turns Healthgiri Awards amid pandemic
India Today Safaigiri Awards turns Healthgiri Awards amid pandemic
WATConsult unveils new issue of WATPapers ‘Online Gaming During Covid-19 Pandemic’
WATConsult unveils new issue of WATPapers ‘Online Gaming During Covid-19 Pandemic’
India inches closer to the beginning of the end of COVID-19 pandemic
India inches closer to the beginning of the end of COVID-19 pandemic
White Rivers Media launches a free e-book, ‘101 Marketing Insights for a Post-pandemic World’, on its eighth anniversary
White Rivers Media launches a free e-book, ‘101 Marketing Insights for a Post-pandemic World’, on its eighth anniversary
In Digital
In-depth: Are local brands eating into share of bigger brands amid pandemic?
In-depth: Are local brands eating into share of bigger brands amid pandemic?
Eyal Gutentag discusses how the COVID19 pandemic has changed business moving forward
Eyal Gutentag discusses how the COVID19 pandemic has changed business moving forward
In Digital
Total brand value of most valuable brands increases by 5.9% despite pandemic
Total brand value of most valuable brands increases by 5.9% despite pandemic
How advertisers’ outlook will change for print and radio mediums due to pandemic
How advertisers’ outlook will change for print and radio mediums due to pandemic
Marketers will need to find growth in the post-pandemic recession
Marketers will need to find growth in the post-pandemic recession
How the agency-client relationship has taken a beating during the pandemic
How the agency-client relationship has taken a beating during the pandemic
India Today Group, which didn’t miss a single issue amid pandemic, announces cost-optimisation measures for post-Covid phase
India Today Group, which didn’t miss a single issue amid pandemic, announces cost-optimisation measures for post-Covid phase
In Print