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Marketers spend money but don’t know its impact, this is what we aim to solve: DCMN’s Bindu Balakrishnan
Marketers spend money but don’t know its impact, this is what we aim to solve: DCMN’s Bindu Balakrishnan
More than 54% of marketers view market penetration as most important barometer of marketing effectiveness: WARC trends report
More than 54% of marketers view market penetration as most important barometer of marketing effectiveness: WARC trends report
Nearly all marketers to achieve a single customer view by end of 2022, Zeotap report
Nearly all marketers to achieve a single customer view by end of 2022, Zeotap report
In Digital
Google ads emerge as most preferred medium by app marketers in Indian subcontinent: AppsFlyer Performance Index
Google ads emerge as most preferred medium by app marketers in Indian subcontinent: AppsFlyer Performance Index
In Digital
TBWA\India launches report to guide marketers on evolving culture of education
TBWA\India launches report to guide marketers on evolving culture of education
Omnicom Media Group India launches OMG Digital Bootcamp to empower aspiring digital marketers
Omnicom Media Group India launches OMG Digital Bootcamp to empower aspiring digital marketers
In Digital
Only 12% marketers have data access and capabilities to extract high value from real-time marketing: Capgemini research
Only 12% marketers have data access and capabilities to extract high value from real-time marketing: Capgemini research
Zeotap launches ‘Consent Orchestration’ to simplify data compliance for marketers
Zeotap launches ‘Consent Orchestration’ to simplify data compliance for marketers
In Digital
Marketers discuss impact of pandemic and optimism around festive season
Marketers discuss impact of pandemic and optimism around festive season
Twitter Trends Report reveals six consumer insights for marketers in India
Twitter Trends Report reveals six consumer insights for marketers in India
In Digital
The Trade Desk launches new trading platform ‘Solimar’ for marketers
The Trade Desk launches new trading platform ‘Solimar’ for marketers
In Digital
Brands, marketers and the pandemic
Brands, marketers and the pandemic
Smart marketers are increasing budgets on design front to drive preference, desire for products: Lulu Raghavan of Landor & Fitch India
Smart marketers are increasing budgets on design front to drive preference, desire for products: Lulu Raghavan of Landor & Fitch India
Marketers were compelled to focus on only power brands in pandemic, says Amarpreet Anand of Diageo India
Marketers were compelled to focus on only power brands in pandemic, says Amarpreet Anand of Diageo India
Criteo integrates with Oracle Data Cloud to strengthen brand safety capabilities for marketers
Criteo integrates with Oracle Data Cloud to strengthen brand safety capabilities for marketers
In Digital
Can’t plan for the long term, say 70% marketers
Can’t plan for the long term, say 70% marketers
45% Indian marketers planning to focus on mobile video in their advertising
45% Indian marketers planning to focus on mobile video in their advertising
5G to be a game-changer for marketers and advertisers, says Nikhil Rungta of Verizon Media
5G to be a game-changer for marketers and advertisers, says Nikhil Rungta of Verizon Media
Marketers need to re-evaluate media mix, look at credible platforms like print, says BCCL’s Sivakumar Sundaram
Marketers need to re-evaluate media mix, look at credible platforms like print, says BCCL’s Sivakumar Sundaram
In Print
GroupM, Facebook launch media playbook for advertisers, marketers to adapt to change in consumer behaviour due to Covid-19
GroupM, Facebook launch media playbook for advertisers, marketers to adapt to change in consumer behaviour due to Covid-19
In-depth: Why selling specifically to senior citizens is yet to catch the fancy of marketers
In-depth: Why selling specifically to senior citizens is yet to catch the fancy of marketers
Lockdown essentials toolkit for digital marketers
Lockdown essentials toolkit for digital marketers
Fork Media Group launches ContextAds, a programmatic platform for marketers
Fork Media Group launches ContextAds, a programmatic platform for marketers
Influencer marketers come up with new strategies amid changing consumer behaviour during lockdown
Influencer marketers come up with new strategies amid changing consumer behaviour during lockdown
Pulp Strategy launches ‘Pivot to Digital: 90 Days and Beyond Report’ to help marketers after lockdown
Pulp Strategy launches ‘Pivot to Digital: 90 Days and Beyond Report’ to help marketers after lockdown
In Digital