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In-depth: Viewership from landing page – how does it impact advertisers?
In-depth: Viewership from landing page – how does it impact advertisers?
Commentary: ISA not getting all advertisers on board on Ekam to have a wide-ranging impact
Commentary: ISA not getting all advertisers on board on Ekam to have a wide-ranging impact
Interactive launches ‘Cinema In A Box’, a data-led intelligence platform for cinema
Interactive launches ‘Cinema In A Box’, a data-led intelligence platform for cinema
Initial IPL viewership trends in Star’s favour, but will it help meet revenue targets?
Initial IPL viewership trends in Star’s favour, but will it help meet revenue targets?
Ventes Avenues makes its foray into Programmatic Advertising
Ventes Avenues makes its foray into Programmatic Advertising
mCanvas launches programmatic high-impact advertising for mobile
mCanvas launches programmatic high-impact advertising for mobile
In Digital
Heydays of display ads over as advertisers opt for more engaging forms of digital advertising
Heydays of display ads over as advertisers opt for more engaging forms of digital advertising
In Digital
Kantar Worldpanel partners with Facebook
Kantar Worldpanel partners with Facebook
Now AIM threatens to withdraw from IRS 2013
Now AIM threatens to withdraw from IRS 2013
Tribal Fusion launches own 'Rising Star' ad formats
Tribal Fusion launches own 'Rising Star' ad formats
In Digital
Vserv.mobi partners with Sony Music to monetize Coke Studio app
Vserv.mobi partners with Sony Music to monetize Coke Studio app
In Digital
How landing page is making advertisers wary of premiumness of English news audience
How landing page is making advertisers wary of premiumness of English news audience
TDSAT’s order legalising landing page spells chaos in India’s broadcasting industry
TDSAT’s order legalising landing page spells chaos in India’s broadcasting industry
MMA’s Neuroscience Cognition Research assesses duration at which mobile ads can be recognised and processed
MMA’s Neuroscience Cognition Research assesses duration at which mobile ads can be recognised and processed
In Digital
Republic TV’s HD OTT records 122 million watch minutes during the general elections counting day
Republic TV’s HD OTT records 122 million watch minutes during the general elections counting day
In Digital
Decoding Star Sports' marketing strategy for ICC World Cup 2019
Decoding Star Sports' marketing strategy for ICC World Cup 2019
In-depth: Has the dust settled on TRAI’s new tariff order?
In-depth: Has the dust settled on TRAI’s new tariff order?
Facebook’s ‘Thumbstoppers’ will redefine video storytelling in less than 10 seconds
Facebook’s ‘Thumbstoppers’ will redefine video storytelling in less than 10 seconds
In Digital
In-depth: Survival mantras for English GECs in the new distribution ecosystem
In-depth: Survival mantras for English GECs in the new distribution ecosystem
Mindshare drives 28% increase in efficiency for PepsiCo through Zilliqa’s blockchain
Mindshare drives 28% increase in efficiency for PepsiCo through Zilliqa’s blockchain
Dove launches project #ShowUs for media and advertising industries
Dove launches project #ShowUs for media and advertising industries
Zoom Studios launches new B2B division for OTT platforms and brands
Zoom Studios launches new B2B division for OTT platforms and brands
India’s OOH industry likely to defy earlier predictions, may grow at 15% this year
India’s OOH industry likely to defy earlier predictions, may grow at 15% this year
In OOH
D&AD Industry Insights report interrogates the political, societal and cultural influences impacting creativity today
D&AD Industry Insights report interrogates the political, societal and cultural influences impacting creativity today
No impact on viewership or ad revenue due to TRAI’s NTO, says Zee’s Siju Prabhakaran
No impact on viewership or ad revenue due to TRAI’s NTO, says Zee’s Siju Prabhakaran