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In-depth: Viewership from landing page – how does it impact advertisers?
In-depth: Viewership from landing page – how does it impact advertisers?
Commentary: ISA not getting all advertisers on board on Ekam to have a wide-ranging impact
Commentary: ISA not getting all advertisers on board on Ekam to have a wide-ranging impact
TikTok introduces ad formats ahead of Diwali
TikTok introduces ad formats ahead of Diwali
In Digital
How Bigg Boss draws advertisers with its pre-launch buzz
How Bigg Boss draws advertisers with its pre-launch buzz
In-depth: Are brands starting to feel the heat of Consumer Protection Bill?
In-depth: Are brands starting to feel the heat of Consumer Protection Bill?
Interactive launches ‘Cinema In A Box’, a data-led intelligence platform for cinema
Interactive launches ‘Cinema In A Box’, a data-led intelligence platform for cinema
Initial IPL viewership trends in Star’s favour, but will it help meet revenue targets?
Initial IPL viewership trends in Star’s favour, but will it help meet revenue targets?
Ventes Avenues makes its foray into Programmatic Advertising
Ventes Avenues makes its foray into Programmatic Advertising
mCanvas launches programmatic high-impact advertising for mobile
mCanvas launches programmatic high-impact advertising for mobile
In Digital
Heydays of display ads over as advertisers opt for more engaging forms of digital advertising
Heydays of display ads over as advertisers opt for more engaging forms of digital advertising
In Digital
Kantar Worldpanel partners with Facebook
Kantar Worldpanel partners with Facebook
Now AIM threatens to withdraw from IRS 2013
Now AIM threatens to withdraw from IRS 2013
Tribal Fusion launches own 'Rising Star' ad formats
Tribal Fusion launches own 'Rising Star' ad formats
In Digital
Vserv.mobi partners with Sony Music to monetize Coke Studio app
Vserv.mobi partners with Sony Music to monetize Coke Studio app
In Digital
Colors launches cinema ad campaign to promote ‘Choti Sarrdaarni’ on UFO Moviez screens
Colors launches cinema ad campaign to promote ‘Choti Sarrdaarni’ on UFO Moviez screens
UFO Moviez unveils ‘UFO - Cine Media Network’, reinforces its cinema advertising offering
UFO Moviez unveils ‘UFO - Cine Media Network’, reinforces its cinema advertising offering
In Digital
In-depth: Is OTT advertising suffering in the absence of third-party measurement?
In-depth: Is OTT advertising suffering in the absence of third-party measurement?
ASCI upholds 344 advertisements in August and September, 2019
ASCI upholds 344 advertisements in August and September, 2019
Indian brands ahead in digital marketing maturity, says Google-BCG report
Indian brands ahead in digital marketing maturity, says Google-BCG report
Instagram hides likes: Relief for authentic content or drop in ad spends for brands?
Instagram hides likes: Relief for authentic content or drop in ad spends for brands?
Ad spend on digital increasing but moving at a slower pace compared to viewership growth, says BCG-CII report
Ad spend on digital increasing but moving at a slower pace compared to viewership growth, says BCG-CII report
In Digital
What advertisers can gain from the surging mobile gaming user base in India
What advertisers can gain from the surging mobile gaming user base in India
ASCI upholds complaints against 299 advertisements in July 2019
ASCI upholds complaints against 299 advertisements in July 2019
Republic Media Network, EbixCash join hands to present brand-integrated news studio ‘EbixCash Studio’
Republic Media Network, EbixCash join hands to present brand-integrated news studio ‘EbixCash Studio’
BCCL’s Happy Times is for the ‘selectively’ attentive consumer
BCCL’s Happy Times is for the ‘selectively’ attentive consumer