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In-depth: Viewership from landing page – how does it impact advertisers?
In-depth: Viewership from landing page – how does it impact advertisers?
Commentary: ISA not getting all advertisers on board on Ekam to have a wide-ranging impact
Commentary: ISA not getting all advertisers on board on Ekam to have a wide-ranging impact
In-depth: Are brands starting to feel the heat of Consumer Protection Bill?
In-depth: Are brands starting to feel the heat of Consumer Protection Bill?
Interactive launches ‘Cinema In A Box’, a data-led intelligence platform for cinema
Interactive launches ‘Cinema In A Box’, a data-led intelligence platform for cinema
Initial IPL viewership trends in Star’s favour, but will it help meet revenue targets?
Initial IPL viewership trends in Star’s favour, but will it help meet revenue targets?
Ventes Avenues makes its foray into Programmatic Advertising
Ventes Avenues makes its foray into Programmatic Advertising
mCanvas launches programmatic high-impact advertising for mobile
mCanvas launches programmatic high-impact advertising for mobile
In Digital
Heydays of display ads over as advertisers opt for more engaging forms of digital advertising
Heydays of display ads over as advertisers opt for more engaging forms of digital advertising
In Digital
Kantar Worldpanel partners with Facebook
Kantar Worldpanel partners with Facebook
Now AIM threatens to withdraw from IRS 2013
Now AIM threatens to withdraw from IRS 2013
Tribal Fusion launches own 'Rising Star' ad formats
Tribal Fusion launches own 'Rising Star' ad formats
In Digital
Vserv.mobi partners with Sony Music to monetize Coke Studio app
Vserv.mobi partners with Sony Music to monetize Coke Studio app
In Digital
In-depth: Can sluggish economic growth dampen festive season ad spend?
In-depth: Can sluggish economic growth dampen festive season ad spend?
Consumer Protection Bill gives power to consumers but leaves celebs fuming
Consumer Protection Bill gives power to consumers but leaves celebs fuming
Flashed Yesterday: BARC India launches ‘Self-Service Portal’
Flashed Yesterday: BARC India launches ‘Self-Service Portal’
ASCI upholds complaints against 132 ads in May 2019
ASCI upholds complaints against 132 ads in May 2019
Jagran’s revenue and profit dip marginally in Q1FY20
Jagran’s revenue and profit dip marginally in Q1FY20
BARC's landing page policy lacks transparency & consistency, there must be level playing field for all channels: Avinash Kaul, Network18
BARC's landing page policy lacks transparency & consistency, there must be level playing field for all channels: Avinash Kaul, Network18
In-depth: How relevant is screen size for brands in today's content-driven world?
In-depth: How relevant is screen size for brands in today's content-driven world?
‘IPL Brands Insights Book 2019’ discusses dynamics of branding at IPL
‘IPL Brands Insights Book 2019’ discusses dynamics of branding at IPL
Biometric study by IAS shows a halo effect for ads
Biometric study by IAS shows a halo effect for ads
In Digital
Kinetic India hosts a workshop on programmatic advertising digital OOH (DOOH)
Kinetic India hosts a workshop on programmatic advertising digital OOH (DOOH)
Nielsen India launches Custom Mix Modeling in India
Nielsen India launches Custom Mix Modeling in India
Will adex on video streaming apps grow at TV's cost?
Will adex on video streaming apps grow at TV's cost?
In Digital
Budget 2019: Remove angel tax, fast-track digitisation, put more money in consumers’ pockets, M&E industry tells FM Nirmala Sitharaman
Budget 2019: Remove angel tax, fast-track digitisation, put more money in consumers’ pockets, M&E industry tells FM Nirmala Sitharaman