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BARC India to report viewership from free and pay platforms
BARC India to report viewership from free and pay platforms
Zee5 and Gaana join hands to offer users free access to their platforms
Zee5 and Gaana join hands to offer users free access to their platforms
In Digital
Gaana introduces new features for improved user experience
Gaana introduces new features for improved user experience
In Digital
IOC awards all broadcast rights in Europe to Discovery for 2018-2024 Olympic Games
IOC awards all broadcast rights in Europe to Discovery for 2018-2024 Olympic Games
Star India bags Olympic broadcast rights for seven countries in South Asia
Star India bags Olympic broadcast rights for seven countries in South Asia
In-depth: As business falls, is it time for print media to reinvent itself?
In-depth: As business falls, is it time for print media to reinvent itself?
Dish TV introduces ‘Ayushmaan Active’ service for senior citizens
Dish TV introduces ‘Ayushmaan Active’ service for senior citizens
Star Plus leads pay GECs, Aaj Tak tops news genre on both pay and FTA
Star Plus leads pay GECs, Aaj Tak tops news genre on both pay and FTA
Data tech, personalisation, great storytelling and purpose-led direction will lead marcom in 2019: Neil George
Data tech, personalisation, great storytelling and purpose-led direction will lead marcom in 2019: Neil George
Mediacom wins media mandate for ShareChat
Mediacom wins media mandate for ShareChat
ICC World Cup unites brands with Indians, yet again
ICC World Cup unites brands with Indians, yet again
Dettol launches Dettol Co-Created with Moms with a largest-ever marketing push
Dettol launches Dettol Co-Created with Moms with a largest-ever marketing push
Dish TV's Watcho may explore turning into a subscription-based service in the long run
Dish TV's Watcho may explore turning into a subscription-based service in the long run
Decoding Star Sports' marketing strategy for ICC World Cup 2019
Decoding Star Sports' marketing strategy for ICC World Cup 2019
Maxxis Tyres’ #PaanchSaalBemisaal campaign has an election theme
Maxxis Tyres’ #PaanchSaalBemisaal campaign has an election theme
WARC Media Awards 2019 are open for entries
WARC Media Awards 2019 are open for entries
Hotstar to blend ICC World Cup 2019 with Original series to expand subscriber base
Hotstar to blend ICC World Cup 2019 with Original series to expand subscriber base
In Digital
Aiming to be more accessible, Volkswagen targets 3% market share in next five years, says Steffen Knapp
Aiming to be more accessible, Volkswagen targets 3% market share in next five years, says Steffen Knapp
In-depth: Has the dust settled on TRAI’s new tariff order?
In-depth: Has the dust settled on TRAI’s new tariff order?
How local bakeries and cafes use word of mouth to reach out to their clientele
How local bakeries and cafes use word of mouth to reach out to their clientele
Integration with JioMusic allowed us to penetrate deeper into markets, says Vinodh Bhat of JioSaavn
Integration with JioMusic allowed us to penetrate deeper into markets, says Vinodh Bhat of JioSaavn
In Digital
French accessory brand Ceriz ropes in Sara Ali Khan as brand ambassador
French accessory brand Ceriz ropes in Sara Ali Khan as brand ambassador
Mindshare drives 28% increase in efficiency for PepsiCo through Zilliqa’s blockchain
Mindshare drives 28% increase in efficiency for PepsiCo through Zilliqa’s blockchain
Tecno celebrates free spirit of youth in ‘Shine in AnyLight’ campaign
Tecno celebrates free spirit of youth in ‘Shine in AnyLight’ campaign
Godrej Kala Hit’s new campaign creates awareness about malaria
Godrej Kala Hit’s new campaign creates awareness about malaria