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Search Results for ' brand purpose in marketing'
Key trends when using brand purpose in marketing
Key trends when using brand purpose in marketing
WARC reveals brand purpose strategy trends for effective marketing
WARC reveals brand purpose strategy trends for effective marketing
Thought provoking content with a brand purpose is best for content marketing
Thought provoking content with a brand purpose is best for content marketing
Two Indian campaigns among shortlists in WARC Effective Use of Brand Purpose Awards 2020
Two Indian campaigns among shortlists in WARC Effective Use of Brand Purpose Awards 2020
An insight into Castrol India’s love for purpose-driven marketing
An insight into Castrol India’s love for purpose-driven marketing
Four Indian shortlists in WARC Awards’ Brand Purpose category
Four Indian shortlists in WARC Awards’ Brand Purpose category
Amazon India’s ‘Inn Dibbon Mein Kya hai?’ campaign shows how customers are adapting to a new way of life
Amazon India’s ‘Inn Dibbon Mein Kya hai?’ campaign shows how customers are adapting to a new way of life
Is Digital Marketing killing Marketing Strategy?
Is Digital Marketing killing Marketing Strategy?
Brand awareness: Importance of balancing sensitivity with digital marketing
Brand awareness: Importance of balancing sensitivity with digital marketing
Stay home but keep moving, PV Sindhu and Stayfree tell young women
Stay home but keep moving, PV Sindhu and Stayfree tell young women
Just start and end with a genuine intention to solve a problem, say Kainaz Karmakar and Harshad Rajadhyaksha of Ogilvy India
Just start and end with a genuine intention to solve a problem, say Kainaz Karmakar and Harshad Rajadhyaksha of Ogilvy India
What home-grown video apps have to offer to lure advertisers as they race to replace TikTok
What home-grown video apps have to offer to lure advertisers as they race to replace TikTok
In Digital
Budweiser beer incident throws up the conundrum of fake versus comical news
Budweiser beer incident throws up the conundrum of fake versus comical news
In Digital
The Advertising Club’s second digital debate of the ‘Vice & Versa’ series announced
The Advertising Club’s second digital debate of the ‘Vice & Versa’ series announced
Brands are at forefront of influencing, onus of making the world more compassionate, empathetic and sensitive is on them, says Yogesh Tewari of Mars Wrigley
Brands are at forefront of influencing, onus of making the world more compassionate, empathetic and sensitive is on them, says Yogesh Tewari of Mars Wrigley
TV9 Network appoints Raktim Das as COO of Studio9
TV9 Network appoints Raktim Das as COO of Studio9
No point re-branding Fair & Lovely if the product is still sold, says Sunil Agarwal of RSH Global
No point re-branding Fair & Lovely if the product is still sold, says Sunil Agarwal of RSH Global
Cannes Lions Live: Lessons from winning campaigns that helped brands sail through economic turmoil from the ’80s to 2000s
Cannes Lions Live: Lessons from winning campaigns that helped brands sail through economic turmoil from the ’80s to 2000s
Don’t just rename, stop manufacturing Fair and Lovely
Don’t just rename, stop manufacturing Fair and Lovely
Lions Live Debate: How will Covid crisis affect advertising industry?
Lions Live Debate: How will Covid crisis affect advertising industry?
Ad Club's Vice & Versa: Experts debate if brand purpose is responsible or opportunistic
Ad Club's Vice & Versa: Experts debate if brand purpose is responsible or opportunistic
Pulp Strategy launches ‘Pivot to Digital: 90 Days and Beyond Report’ to help marketers after lockdown
Pulp Strategy launches ‘Pivot to Digital: 90 Days and Beyond Report’ to help marketers after lockdown
In Digital
Commentary: Who killed English entertainment television?
Commentary: Who killed English entertainment television?
Brands against domestic abuse
Brands against domestic abuse
Cannes Lions will honour Mary Wells Lawrence with this year’s Lion of St. Mark
Cannes Lions will honour Mary Wells Lawrence with this year’s Lion of St. Mark