Hindi GEC suffering because of FTA pricing: Ashish Sehgal, COO, Zee Unimedia

In Television

Living Foodz moves ad sales account to Zee Unimedia

In Television

Bhaskar Das joins Danik Bhaskar Group as Executive President

In Print

In-depth: What’s ailing revenue growth of Hindi TV news genre?

In In-depth

In-depth: Double advantage for news channels as elections follow festivities

In In-depth

English entertainment channels reel from OTT effect, struggling to fill ad slots

In OTT

In-depth: Separate data for ad viewership undermining ad rates

In In-depth

Zee Classic makes way for Zee Bollywood

In Television

In-depth: How lack of innovation will make Hindi GECs lose out to OTT platforms

In In-depth

Zee TV and Living Foodz to launch Maggi Kitchen Journeys

In Television

Government considering hike in DAVP ad rates

In Advertising

In-depth: The business of Bollywood award shows

In In-depth

Factors that will push growth for television adex in 2018

In Television

TV broadcasters post bumper growth this festive season

In Television

Vikram Sakhuja elected President of The Advertising Club for 2017-18

In Advertising

In-depth: Is the premium justified on the HD universe?

In In-depth

Jagdish Chandra steps down as CEO of DNA, to oversee only three channels of Zee Media

In Television

In-depth: Are music channels a profitable song to sing?

In In-depth

Ficci Frames 2017: Print media profitability under pressure

In Print

Rural data boosts FTAs: Win-win situation for both marketers & broadcasters

In Television

Retrospect 2016: Fiction or reality – what India watched on Hindi GECs?

In Retrospect & Prospect

Prospect 2017: HD, data stability hold the key for English TV entertainment

In Retrospect & Prospect

Food for thought at 10th Indian Magazine Congress

In Print

Ashish Bhasin named Chairman of 2017 Goafest Organizing Committee

In Advertising

Zee Classic’s new strategy targets younger audience

In Television