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Guest Times: When brands are let down by their business models
Guest Times: When brands are let down by their business models
A pivot back to brand: Main theme in Economy chapter of WARC's Marketer's Toolkit 2020
A pivot back to brand: Main theme in Economy chapter of WARC's Marketer's Toolkit 2020
Rising Star: Ranjeet Kumar, Creative Director, Mumbai/ Bangalore, Isobar India
Rising Star: Ranjeet Kumar, Creative Director, Mumbai/ Bangalore, Isobar India
2020 will see rise of regional content, voice search, digital revenues, says Aditya R Kanthy of DDB Mudra Group
2020 will see rise of regional content, voice search, digital revenues, says Aditya R Kanthy of DDB Mudra Group
Selling audience attention in 2020
Selling audience attention in 2020
IdeateLabs hires Divya Ajitkumar as Business Head
IdeateLabs hires Divya Ajitkumar as Business Head
In Digital
Ad-led model not sustainable in long run, says Sanjay Sindhwani as Indian Express ePaper goes behind paywall
Ad-led model not sustainable in long run, says Sanjay Sindhwani as Indian Express ePaper goes behind paywall
In Print
Slowdown a boom time for digital agencies?
Slowdown a boom time for digital agencies?
In Digital
Zee5 launches Ad Vault to help brands reach audiences by building lasting connections
Zee5 launches Ad Vault to help brands reach audiences by building lasting connections
In Digital
Experts debate on ways to beat economic slowdown
Experts debate on ways to beat economic slowdown
In-depth: How personalised marketing is making customer acquisition easier for brands
In-depth: How personalised marketing is making customer acquisition easier for brands
Ananth Narayanan joins Medlife as Co-Founder and CEO
Ananth Narayanan joins Medlife as Co-Founder and CEO
Opera announces Opera Ads in India, a content-based native advertising platform
Opera announces Opera Ads in India, a content-based native advertising platform
In Digital
GroupM and Lifesight launch online to offline attribution playbook
GroupM and Lifesight launch online to offline attribution playbook
In Digital
TV18 posts Rs 23-cr net profit in Q1FY20, Network18’s loss widens
TV18 posts Rs 23-cr net profit in Q1FY20, Network18’s loss widens
63% of consumer durable sales in India will be digitally influenced by 2023: BCG, Google Report
63% of consumer durable sales in India will be digitally influenced by 2023: BCG, Google Report
In Digital
ITC’s ‘Sab saath badhein’ campaign is an illustration of its soul
ITC’s ‘Sab saath badhein’ campaign is an illustration of its soul
In-depth: How web browsers’ move to restrict ‘third-party’ cookies affect brands
In-depth: How web browsers’ move to restrict ‘third-party’ cookies affect brands
Absence of a unified digital measurement system raises confusion: Kieley Taylor of [m]Platform GroupM
Absence of a unified digital measurement system raises confusion: Kieley Taylor of [m]Platform GroupM
In Digital
Cannes Lions 2019: How digital transformation is driving growth for L'Oréal
Cannes Lions 2019: How digital transformation is driving growth for L'Oréal
Amazon overtakes Google and Apple to top 2019’s BrandZ top 100 most valuable global brands list
Amazon overtakes Google and Apple to top 2019’s BrandZ top 100 most valuable global brands list
In Digital
Rethink: Does the world really need another advertising agency, asks Nirmalya Sen
Rethink: Does the world really need another advertising agency, asks Nirmalya Sen
ASCI upheld complaints against 229 advertisements in March 2019
ASCI upheld complaints against 229 advertisements in March 2019
Aiming to be more accessible, Volkswagen targets 3% market share in next five years, says Steffen Knapp
Aiming to be more accessible, Volkswagen targets 3% market share in next five years, says Steffen Knapp
Virat Kohli and Rishabh Pant are new brand ambassadors of ‘Himalaya Men Face Care Range’
Virat Kohli and Rishabh Pant are new brand ambassadors of ‘Himalaya Men Face Care Range’