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Guest Times: When brands are let down by their business models
Guest Times: When brands are let down by their business models
In-depth: How personalised marketing is making customer acquisition easier for brands
In-depth: How personalised marketing is making customer acquisition easier for brands
Ananth Narayanan joins Medlife as Co-Founder and CEO
Ananth Narayanan joins Medlife as Co-Founder and CEO
Opera announces Opera Ads in India, a content-based native advertising platform
Opera announces Opera Ads in India, a content-based native advertising platform
In Digital
GroupM and Lifesight launch online to offline attribution playbook
GroupM and Lifesight launch online to offline attribution playbook
In Digital
TV18 posts Rs 23-cr net profit in Q1FY20, Network18’s loss widens
TV18 posts Rs 23-cr net profit in Q1FY20, Network18’s loss widens
63% of consumer durable sales in India will be digitally influenced by 2023: BCG, Google Report
63% of consumer durable sales in India will be digitally influenced by 2023: BCG, Google Report
In Digital
ITC’s ‘Sab saath badhein’ campaign is an illustration of its soul
ITC’s ‘Sab saath badhein’ campaign is an illustration of its soul
In-depth: How web browsers’ move to restrict ‘third-party’ cookies affect brands
In-depth: How web browsers’ move to restrict ‘third-party’ cookies affect brands
Absence of a unified digital measurement system raises confusion: Kieley Taylor of [m]Platform GroupM
Absence of a unified digital measurement system raises confusion: Kieley Taylor of [m]Platform GroupM
In Digital
Cannes Lions 2019: How digital transformation is driving growth for L'Oréal
Cannes Lions 2019: How digital transformation is driving growth for L'Oréal
Amazon overtakes Google and Apple to top 2019’s BrandZ top 100 most valuable global brands list
Amazon overtakes Google and Apple to top 2019’s BrandZ top 100 most valuable global brands list
In Digital
Rethink: Does the world really need another advertising agency, asks Nirmalya Sen
Rethink: Does the world really need another advertising agency, asks Nirmalya Sen
ASCI upheld complaints against 229 advertisements in March 2019
ASCI upheld complaints against 229 advertisements in March 2019
Aiming to be more accessible, Volkswagen targets 3% market share in next five years, says Steffen Knapp
Aiming to be more accessible, Volkswagen targets 3% market share in next five years, says Steffen Knapp
Virat Kohli and Rishabh Pant are new brand ambassadors of ‘Himalaya Men Face Care Range’
Virat Kohli and Rishabh Pant are new brand ambassadors of ‘Himalaya Men Face Care Range’
Replay sets foot in India, banks on digital and OOH to market brand
Replay sets foot in India, banks on digital and OOH to market brand
AC makers hope for a better summer, expect double-digit growth this fiscal
AC makers hope for a better summer, expect double-digit growth this fiscal
The Times Group forays into beauty segment, to launch ‘Femina Flaunt’ salons across India
The Times Group forays into beauty segment, to launch ‘Femina Flaunt’ salons across India
Sponsorship of non-cricket leagues sees massive slump but cricket grows at 34%: ESP Properties Study
Sponsorship of non-cricket leagues sees massive slump but cricket grows at 34%: ESP Properties Study
Mastercard’s Raja Rajamannar is WFA’s new President
Mastercard’s Raja Rajamannar is WFA’s new President
Media industry growing but fragmentation of digital remains a concern for agencies and marketers
Media industry growing but fragmentation of digital remains a concern for agencies and marketers
Video streaming will not kill TV but measurement critical for its growth, feel experts
Video streaming will not kill TV but measurement critical for its growth, feel experts
In Digital
VMLY&R hires Sujay Kar as Commerce Group Lead, SEA and India
VMLY&R hires Sujay Kar as Commerce Group Lead, SEA and India
GroupM ESP Properties reveals top sports and entertainment trends for 2019
GroupM ESP Properties reveals top sports and entertainment trends for 2019