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Search Results for ' What exactly are we measuring'
Brandstand: What exactly are we measuring?
Brandstand: What exactly are we measuring?
BARC to stop measuring analogue; viewership trend unpredictable
BARC to stop measuring analogue; viewership trend unpredictable
Amagi Media Labs launches new measuring tool
Amagi Media Labs launches new measuring tool
BARC India partners with IITs, seeks new solutions to improve audience measurement
BARC India partners with IITs, seeks new solutions to improve audience measurement
Content marketing displaced social media marketing as top strategy, say 57% marketers
Content marketing displaced social media marketing as top strategy, say 57% marketers
Dipstick: Can ‘views’ alone measure performance of online videos?
Dipstick: Can ‘views’ alone measure performance of online videos?
Moat is here to change the currency of digital advertising
Moat is here to change the currency of digital advertising
In Digital
Social Beat organises Digital Leadership Summit in Chennai
Social Beat organises Digital Leadership Summit in Chennai
In Digital
Ratings for English entertainment genre are not accurate: Ferzad Palia, Viacom18
Ratings for English entertainment genre are not accurate: Ferzad Palia, Viacom18
APCO Identifies 50 ‘Champion Brands’
APCO Identifies 50 ‘Champion Brands’
DGM India launches premium Ad Network dgMatix
DGM India launches premium Ad Network dgMatix
In Digital
Havas Media Group delivers meaningful media engagement through new Mx methodology
Havas Media Group delivers meaningful media engagement through new Mx methodology
BARC's landing page policy lacks transparency & consistency, there must be level playing field for all channels: Avinash Kaul, Network18
BARC's landing page policy lacks transparency & consistency, there must be level playing field for all channels: Avinash Kaul, Network18
Broadcasters draw parallel between landing page and ‘free basic’, seek TRAI’s action
Broadcasters draw parallel between landing page and ‘free basic’, seek TRAI’s action
In-depth: Why advertisers are making a beeline for regional TV
In-depth: Why advertisers are making a beeline for regional TV
Getting consumer insights becoming difficult because of lack of data and investment, says Brian Wieser of GroupM
Getting consumer insights becoming difficult because of lack of data and investment, says Brian Wieser of GroupM
Xaxis campaign for Manyavar India shows impact of digital outdoor on store visits
Xaxis campaign for Manyavar India shows impact of digital outdoor on store visits
In Digital
BARC India launches PrimaVU to measure premium homes viewership patterns
BARC India launches PrimaVU to measure premium homes viewership patterns
Will continue to measure viewership of landing page, says BARC India after TDSAT ruling
Will continue to measure viewership of landing page, says BARC India after TDSAT ruling
Music show VYRL Fever Top 10 is 19 episodes old
Music show VYRL Fever Top 10 is 19 episodes old
In Radio
Tanishq encapsulates emotions that run across customer’s mind while buying jewellery
Tanishq encapsulates emotions that run across customer’s mind while buying jewellery
Interactive launches ‘Cinema In A Box’, a data-led intelligence platform for cinema
Interactive launches ‘Cinema In A Box’, a data-led intelligence platform for cinema
WARC highlights three main trends from 2019 Effective 100
WARC highlights three main trends from 2019 Effective 100
Publicis Groupe to buy email and data marketing giant Epsilon for $4.4 bn
Publicis Groupe to buy email and data marketing giant Epsilon for $4.4 bn
Goafest 2019: Choice-making for the consumer must be made simpler, says Ravi Desai of Amazon
Goafest 2019: Choice-making for the consumer must be made simpler, says Ravi Desai of Amazon