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Search Results for ' What exactly are we measuring'
Brandstand: What exactly are we measuring?
Brandstand: What exactly are we measuring?
BARC to stop measuring analogue; viewership trend unpredictable
BARC to stop measuring analogue; viewership trend unpredictable
Amagi Media Labs launches new measuring tool
Amagi Media Labs launches new measuring tool
BARC India partners with IITs, seeks new solutions to improve audience measurement
BARC India partners with IITs, seeks new solutions to improve audience measurement
Content marketing displaced social media marketing as top strategy, say 57% marketers
Content marketing displaced social media marketing as top strategy, say 57% marketers
Dipstick: Can ‘views’ alone measure performance of online videos?
Dipstick: Can ‘views’ alone measure performance of online videos?
Moat is here to change the currency of digital advertising
Moat is here to change the currency of digital advertising
In Digital
Social Beat organises Digital Leadership Summit in Chennai
Social Beat organises Digital Leadership Summit in Chennai
In Digital
Ratings for English entertainment genre are not accurate: Ferzad Palia, Viacom18
Ratings for English entertainment genre are not accurate: Ferzad Palia, Viacom18
APCO Identifies 50 ‘Champion Brands’
APCO Identifies 50 ‘Champion Brands’
DGM India launches premium Ad Network dgMatix
DGM India launches premium Ad Network dgMatix
In Digital
Will continue to measure viewership of landing page, says BARC India after TDSAT ruling
Will continue to measure viewership of landing page, says BARC India after TDSAT ruling
Music show VYRL Fever Top 10 is 19 episodes old
Music show VYRL Fever Top 10 is 19 episodes old
In Radio
Tanishq encapsulates emotions that run across customer’s mind while buying jewellery
Tanishq encapsulates emotions that run across customer’s mind while buying jewellery
Interactive launches ‘Cinema In A Box’, a data-led intelligence platform for cinema
Interactive launches ‘Cinema In A Box’, a data-led intelligence platform for cinema
WARC highlights three main trends from 2019 Effective 100
WARC highlights three main trends from 2019 Effective 100
Publicis Groupe to buy email and data marketing giant Epsilon for $4.4 bn
Publicis Groupe to buy email and data marketing giant Epsilon for $4.4 bn
Goafest 2019: Choice-making for the consumer must be made simpler, says Ravi Desai of Amazon
Goafest 2019: Choice-making for the consumer must be made simpler, says Ravi Desai of Amazon
How advertisers are taking the Ekam challenge
How advertisers are taking the Ekam challenge
Media industry growing but fragmentation of digital remains a concern for agencies and marketers
Media industry growing but fragmentation of digital remains a concern for agencies and marketers
India secures 34 shortlists at 2019 APAC Effie Awards
India secures 34 shortlists at 2019 APAC Effie Awards
RPSG-FMCG targets Rs 10,000 crore turnover by 2025, expects Too Yumm! to be a Rs 600-crore brand next year
RPSG-FMCG targets Rs 10,000 crore turnover by 2025, expects Too Yumm! to be a Rs 600-crore brand next year
Ekam in its current form is half-baked, feel top advertisers
Ekam in its current form is half-baked, feel top advertisers
In Digital
Laqshya Media Group’s new tool measures effectiveness and media value of outdoor campaigns
Laqshya Media Group’s new tool measures effectiveness and media value of outdoor campaigns
In OOH
Commentary: Why is Google shying away from giving access for content measurement to Ekam?
Commentary: Why is Google shying away from giving access for content measurement to Ekam?