In-depth: Understanding the rural consumer and how to market to them

In In-depth

Cricket, polls and high consumption in economy to drive strong adex growth for TV, radio and digital in 2019

In Advertising

2019 will be complicated yet fruitful for us: Yashaswini Samat of Grey Group India

In Advertising

Five ways to know your target audience

In Marketing

GroupM estimates India’s 2018 adex to grow by 13%

In Advertising

Hindi GEC suffering because of FTA pricing: Ashish Sehgal, COO, Zee Unimedia

In Television

In-depth: It’s season in the sun for the non-metro and rural markets

In In-depth

Digital is playing a bigger role but TV is here to stay: Chella Pandyan, Marketing Director, Kimberly-Clark India

In Marketing

Mondelez eyes rural markets to boost sales of Bournvita biscuits

In Marketing

Ad spend grows in Q1 despite sharp cuts from FMCG players

In Marketing

Viacom18 restructures leadership team; elevates Raj Nayak to COO - Viacom18

In Television

In-depth: The implications of BARC’s new universe for the television industry

In In-depth

This is probably the lowest Adex growth prediction in last 3 years: CVL Srinivas

In Advertising

The pug and ZooZoo are valuable brand assets for Vodafone India. We don’t provide over-exposure to either: Siddharth Banerjee

In Marketing

Demonetisation drive comes as windfall for e-wallets

In Digital

Marketers need to explore rural marketing

In Marketing

IAMAI’s 3rd Mobile Marketing Summit to be held in Bengaluru on December 18

In Digital

Brand consultant Santosh Desai picks up one-third stake in DY Works

In Advertising

JWT strengthens its planning team in Mumbai and Delhi

In Advertising

Milestone Brandcom launches new wing, Milestone Outland

In Advertising

TAM bullish about digitisation; excited about partnering industry

In Digitisation

Kajal Malik To Head Brand Solutions At Sakal Media Group

In Print

US Regulation On Social Media Is Entirely Misguided

In Digital