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WARC: Ad revenues among key social, messaging companies rise 26.2% YoY in first quarter of 2019
WARC: Ad revenues among key social, messaging companies rise 26.2% YoY in first quarter of 2019
Warc Toolkit 2017: The rise of 'dark social' and chat apps to impact marketers
Warc Toolkit 2017: The rise of 'dark social' and chat apps to impact marketers
In Digital
GlobalWebIndex identifies rise of passive social network user
GlobalWebIndex identifies rise of passive social network user
In Digital
In-depth: Men’s grooming category and the potential it holds
In-depth: Men’s grooming category and the potential it holds
Multi-screen experiences, personalisation, social shopping are what consumers want: DigitasLBi study
Multi-screen experiences, personalisation, social shopping are what consumers want: DigitasLBi study
In Digital
Guest Times: Experiential marketing trends in 2020
Guest Times: Experiential marketing trends in 2020
Streaming platforms best option for advertisers this year, says Rajesh Uttamchandani of Syska Group
Streaming platforms best option for advertisers this year, says Rajesh Uttamchandani of Syska Group
Marketing 2020: Higher focus on TV but plans to increase spends on digital and event, says Vincent Noronha of Havmor
Marketing 2020: Higher focus on TV but plans to increase spends on digital and event, says Vincent Noronha of Havmor
Marketing 2020: ASICS to spend 10% of revenue on marketing, focus on Tier 1 and 2 markets
Marketing 2020: ASICS to spend 10% of revenue on marketing, focus on Tier 1 and 2 markets
Selling audience attention in 2020
Selling audience attention in 2020
OLX to honour law enforcement authorities for their efforts in curbing cyber fraud
OLX to honour law enforcement authorities for their efforts in curbing cyber fraud
Urban Indian offline shoppers depend on digital for final purchase decision: Google Study
Urban Indian offline shoppers depend on digital for final purchase decision: Google Study
In Digital
WARC’s Marketer's Toolkit 2020 outlines priorities, investment intentions, challenges for brands in the year ahead
WARC’s Marketer's Toolkit 2020 outlines priorities, investment intentions, challenges for brands in the year ahead
McCann Health India’s ‘The Living Will’ wins bronze at the Global Awards 2019
McCann Health India’s ‘The Living Will’ wins bronze at the Global Awards 2019
Legacy agency heads are not focusing much on digital in India, says Martin Sorrell
Legacy agency heads are not focusing much on digital in India, says Martin Sorrell
In Digital
Indian marketers spend nearly 20% of advertising budget on ad fraud: MMA’s ad fraud benchmark report
Indian marketers spend nearly 20% of advertising budget on ad fraud: MMA’s ad fraud benchmark report
In Digital
Diageo sponsors global rollout of Creative Equals Returner scheme to support 100 women to return to creative industries
Diageo sponsors global rollout of Creative Equals Returner scheme to support 100 women to return to creative industries
Jewellery brands confident Dhanteras will push them out of gloom
Jewellery brands confident Dhanteras will push them out of gloom
How brands can protect themselves from counterfeit products
How brands can protect themselves from counterfeit products
Wunderman Thompson, Turtle weave peace through a film on Durga Puja
Wunderman Thompson, Turtle weave peace through a film on Durga Puja
In its Navratri campaign, Pond’s asks women to rise above inner voices
In its Navratri campaign, Pond’s asks women to rise above inner voices
BrandZ: Economic slowdown pulls down the growth of India’s top 75 brands to just 6%
BrandZ: Economic slowdown pulls down the growth of India’s top 75 brands to just 6%
60% APAC marketers will cut ad spend in newspapers in 2020, says Kantar
60% APAC marketers will cut ad spend in newspapers in 2020, says Kantar
Guest Times: The experience economy of today demands a Chief Experience Officer – CXO
Guest Times: The experience economy of today demands a Chief Experience Officer – CXO
Difficult time for creative industry, but it's not all gloom and doom
Difficult time for creative industry, but it's not all gloom and doom