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Search Results for ' RPD'
Zee Melt 2018: Single third-party body with proper governance structure is best placed for RPD, says Debkumar Chakrabarti, TRAI
Zee Melt 2018: Single third-party body with proper governance structure is best placed for RPD, says Debkumar Chakrabarti, TRAI
RPD to make targeted advertising possible within a highly segmented market: Ricardo Gomez-Insausti, Vice-President Research, Numeris
RPD to make targeted advertising possible within a highly segmented market: Ricardo Gomez-Insausti, Vice-President Research, Numeris
Do RPD-based multiple TV viewership measurement data sets make sense?
Do RPD-based multiple TV viewership measurement data sets make sense?
Industry bodies divided over TRP Committee’s key recommendations
Industry bodies divided over TRP Committee’s key recommendations
TRP Committee report an academic research paper; lacks practical solutions, feel broadcasting experts
TRP Committee report an academic research paper; lacks practical solutions, feel broadcasting experts
How can broadcasting industry move to faster adoption of Return Path Data for a reliable viewership metric
How can broadcasting industry move to faster adoption of Return Path Data for a reliable viewership metric
Just like car servicing, every relationship needs constant nurturing, says Ford in new campaign
Just like car servicing, every relationship needs constant nurturing, says Ford in new campaign
Taproot Dentsu launches set of TVCs for MPL with a touch of humour
Taproot Dentsu launches set of TVCs for MPL with a touch of humour
It is time Pharma brands say - #EcommerceEssentialHai
It is time Pharma brands say - #EcommerceEssentialHai
TRAI cracks whip for change in BARC India’s structure, issues recommendations
TRAI cracks whip for change in BARC India’s structure, issues recommendations
BARC India scales up drive against panel tampering, takes action against 12 channels
BARC India scales up drive against panel tampering, takes action against 12 channels
BARC 2.0: TRAI sets ball rolling to further strengthen viewership measurement
BARC 2.0: TRAI sets ball rolling to further strengthen viewership measurement
Zee Melt 2018: Experts discuss CPT, growth of digital and measurement
Zee Melt 2018: Experts discuss CPT, growth of digital and measurement
BARC India gets Airtel Digital TV on board for Return-Path-Data
BARC India gets Airtel Digital TV on board for Return-Path-Data
Dish TV’s hybrid STBs will help it measure viewership through return path data
Dish TV’s hybrid STBs will help it measure viewership through return path data
Factors that will push growth for television adex in 2018
Factors that will push growth for television adex in 2018
Is BARC doing enough to handle panel infiltration?
Is BARC doing enough to handle panel infiltration?
Commentary: What 2017 meant for broadcast industry
Commentary: What 2017 meant for broadcast industry
Nakul Chopra elected BARC India Chairman
Nakul Chopra elected BARC India Chairman
Viacom18’s digital business will be profitable in 3-5 years, says Group CEO Sudhanshu Vats
Viacom18’s digital business will be profitable in 3-5 years, says Group CEO Sudhanshu Vats
We have a great competitive advantage over others, says Anil Uniyal of Bloomberg|Quint
We have a great competitive advantage over others, says Anil Uniyal of Bloomberg|Quint
Return-Path-Data: Is it BARC India’s next big bet?
Return-Path-Data: Is it BARC India’s next big bet?
BARC India and Den Networks join hands to boost TV viewership measurement
BARC India and Den Networks join hands to boost TV viewership measurement
If there is incompetence, how can integrity and acceptance of our data be high, says BARC India CEO Partho Dasgupta
If there is incompetence, how can integrity and acceptance of our data be high, says BARC India CEO Partho Dasgupta
FICCI Frames Day 3: Data holds key to drive revenue
FICCI Frames Day 3: Data holds key to drive revenue