Search Results for
' Purposeful brands'
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- In-depth: Purposeful brands are the future
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- In-depth: Has humour taken a backseat in advertising?
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- Is there no end to a customer journey?
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- Uber's big bang campaign on car sharing not for odd-even
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- Isobar India launches ‘Voice Playbook’, explains how it can be integrated into businesses
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- Cannes Lions 2019: Advertising, badvertising and what the future holds for the industry
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- Cannes Lions 2019: Unilever CEO Alan Jope urges ad industry to not take briefs from brands that don’t work on purpose
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- Viacom18’s Mandar Natekar joins Kidzania India as Chief Business Officer
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- Mindshare India, Idea launch AI-led voice-enabled, video-chat bot ad to educate users
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- How brands are making women’s voices heard this International Women’s Day
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- Brandstand: Never retrofit Brand Purpose
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- Brands should avoid a communication that does not sell, says HUL’s Shiva Krishnamurthy
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- Top notch marketing gurus predict 2019’s marketing trends
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- Langoor and The Younion announce strategic partnership
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- Sagar Mahabaleshwarkar joins Contract Advertising as Chief Creative Officer
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- WARC reveals brand purpose strategy trends for effective marketing
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- Gender neutral advertising for a whiskey brand; Diageo alters way how Alcobev is marketed in India
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- BrandZ: HDFC Bank retains top spot for fifth year, LIC enters at No. 2
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- Indian healthcare advertising: No more playing second fiddle
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- Cannes Lions 2018: A brand without purpose is just a product, says Unilever’s Keith Weed
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- Cannes Musings: India story is missing at Cannes or is it just me?
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- Have reset the festival, hope the debate would be around creative work and not us: Jose Papa, Managing Director, Cannes Lions
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- BBDO India is now Lead Communications Partner of Vakrangee
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- WARC releases report on effective trends in media strategy
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- Choosing agencies merely on pricing is a disservice to the industry, says Wavemaker’s Kartik Sharma