In-depth: Purposeful brands are the future

In In-depth

Ad Club's Vice & Versa: Experts debate if brand purpose is responsible or opportunistic

In Advertising

In-depth: Has humour taken a backseat in advertising?

In In-depth

Total brand value of most valuable brands increases by 5.9% despite pandemic

In Marketing

Brands are at forefront of influencing, onus of making the world more compassionate, empathetic and sensitive is on them, says Yogesh Tewari of Mars Wrigley

In Marketing

Harman elevates Prathab Deivanayagham as Country Manager for India

In Marketing

Lions Live Debate: How will Covid crisis affect advertising industry?

In Advertising

Pulp Strategy launches ‘Pivot to Digital: 90 Days and Beyond Report’ to help marketers after lockdown

In Digital

Marketers will need to find growth in the post-pandemic recession

In Marketing

Milk Mantra hires Bibhu Nanda as COO

In Marketing

In-depth: How brands are silently preparing for a post-Covid world

In In-depth

WPP expects double-digit growth in India this year, says CEO Mark Read

In Marketing

Cannes Lions 2020: Netflix and Amazon will speak for the first time

In Advertising

Key trends when using brand purpose in marketing

In Marketing

Is there no end to a customer journey?

In Marketing

Uber's big bang campaign on car sharing not for odd-even

In Marketing

Isobar India launches ‘Voice Playbook’, explains how it can be integrated into businesses

In Digital

Cannes Lions 2019: Advertising, badvertising and what the future holds for the industry

In Cannes Lions 2019

Cannes Lions 2019: Unilever CEO Alan Jope urges ad industry to not take briefs from brands that don’t work on purpose

In Cannes Lions 2019

Viacom18’s Mandar Natekar joins Kidzania India as Chief Business Officer

In Television

Mindshare India, Idea launch AI-led voice-enabled, video-chat bot ad to educate users

In Digital

How brands are making women’s voices heard this International Women’s Day

In Advertising

Brandstand: Never retrofit Brand Purpose

In Guest Times

Brands should avoid a communication that does not sell, says HUL’s Shiva Krishnamurthy

In Marketing

Top notch marketing gurus predict 2019’s marketing trends

In Marketing