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Search Results for ' Purposeful brands'
In-depth: Purposeful brands are the future
In-depth: Purposeful brands are the future
Ad Club's Vice & Versa: Experts debate if brand purpose is responsible or opportunistic
Ad Club's Vice & Versa: Experts debate if brand purpose is responsible or opportunistic
In-depth: Has humour taken a backseat in advertising?
In-depth: Has humour taken a backseat in advertising?
Total brand value of most valuable brands increases by 5.9% despite pandemic
Total brand value of most valuable brands increases by 5.9% despite pandemic
Brands are at forefront of influencing, onus of making the world more compassionate, empathetic and sensitive is on them, says Yogesh Tewari of Mars Wrigley
Brands are at forefront of influencing, onus of making the world more compassionate, empathetic and sensitive is on them, says Yogesh Tewari of Mars Wrigley
Harman elevates Prathab Deivanayagham as Country Manager for India
Harman elevates Prathab Deivanayagham as Country Manager for India
Lions Live Debate: How will Covid crisis affect advertising industry?
Lions Live Debate: How will Covid crisis affect advertising industry?
Pulp Strategy launches ‘Pivot to Digital: 90 Days and Beyond Report’ to help marketers after lockdown
Pulp Strategy launches ‘Pivot to Digital: 90 Days and Beyond Report’ to help marketers after lockdown
In Digital
Marketers will need to find growth in the post-pandemic recession
Marketers will need to find growth in the post-pandemic recession
Milk Mantra hires Bibhu Nanda as COO
Milk Mantra hires Bibhu Nanda as COO
In-depth: How brands are silently preparing for a post-Covid world
In-depth: How brands are silently preparing for a post-Covid world
WPP expects double-digit growth in India this year, says CEO Mark Read
WPP expects double-digit growth in India this year, says CEO Mark Read
Cannes Lions 2020: Netflix and Amazon will speak for the first time
Cannes Lions 2020: Netflix and Amazon will speak for the first time
Key trends when using brand purpose in marketing
Key trends when using brand purpose in marketing
Is there no end to a customer journey?
Is there no end to a customer journey?
Uber's big bang campaign on car sharing not for odd-even
Uber's big bang campaign on car sharing not for odd-even
Isobar India launches ‘Voice Playbook’, explains how it can be integrated into businesses
Isobar India launches ‘Voice Playbook’, explains how it can be integrated into businesses
In Digital
Cannes Lions 2019: Advertising, badvertising and what the future holds for the industry
Cannes Lions 2019: Advertising, badvertising and what the future holds for the industry
Cannes Lions 2019: Unilever CEO Alan Jope urges ad industry to not take briefs from brands that don’t work on purpose
Cannes Lions 2019: Unilever CEO Alan Jope urges ad industry to not take briefs from brands that don’t work on purpose
Viacom18’s Mandar Natekar joins Kidzania India as Chief Business Officer
Viacom18’s Mandar Natekar joins Kidzania India as Chief Business Officer
Mindshare India, Idea launch AI-led voice-enabled, video-chat bot ad to educate users
Mindshare India, Idea launch AI-led voice-enabled, video-chat bot ad to educate users
In Digital
How brands are making women’s voices heard this International Women’s Day
How brands are making women’s voices heard this International Women’s Day
Brandstand: Never retrofit Brand Purpose
Brandstand: Never retrofit Brand Purpose
Brands should avoid a communication that does not sell, says HUL’s Shiva Krishnamurthy
Brands should avoid a communication that does not sell, says HUL’s Shiva Krishnamurthy
Top notch marketing gurus predict 2019’s marketing trends
Top notch marketing gurus predict 2019’s marketing trends