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In-depth: Purposeful brands are the future
In-depth: Purposeful brands are the future
Top notch marketing gurus predict 2019’s marketing trends
Top notch marketing gurus predict 2019’s marketing trends
Langoor and The Younion announce strategic partnership
Langoor and The Younion announce strategic partnership
In Digital
Sagar Mahabaleshwarkar joins Contract Advertising as Chief Creative Officer
Sagar Mahabaleshwarkar joins Contract Advertising as Chief Creative Officer
WARC reveals brand purpose strategy trends for effective marketing
WARC reveals brand purpose strategy trends for effective marketing
Gender neutral advertising for a whiskey brand; Diageo alters way how Alcobev is marketed in India
Gender neutral advertising for a whiskey brand; Diageo alters way how Alcobev is marketed in India
BrandZ: HDFC Bank retains top spot for fifth year, LIC enters at No. 2
BrandZ: HDFC Bank retains top spot for fifth year, LIC enters at No. 2
Indian healthcare advertising: No more playing second fiddle
Indian healthcare advertising: No more playing second fiddle
Cannes Lions 2018: A brand without purpose is just a product, says Unilever’s Keith Weed
Cannes Lions 2018: A brand without purpose is just a product, says Unilever’s Keith Weed
Cannes Musings: India story is missing at Cannes or is it just me?
Cannes Musings: India story is missing at Cannes or is it just me?
Have reset the festival, hope the debate would be around creative work and not us: Jose Papa, Managing Director, Cannes Lions
Have reset the festival, hope the debate would be around creative work and not us: Jose Papa, Managing Director, Cannes Lions
BBDO India is now Lead Communications Partner of Vakrangee
BBDO India is now Lead Communications Partner of Vakrangee
WARC releases report on effective trends in media strategy
WARC releases report on effective trends in media strategy
Choosing agencies merely on pricing is a disservice to the industry, says Wavemaker’s Kartik Sharma
Choosing agencies merely on pricing is a disservice to the industry, says Wavemaker’s Kartik Sharma
Cannes Lions 2017: Campaigns that stood out in each category
Cannes Lions 2017: Campaigns that stood out in each category
Cannes Lions 2017: Eight Lions for India in Media, Design and Product Design
Cannes Lions 2017: Eight Lions for India in Media, Design and Product Design
Suresh Narayanan of Nestle on essentials of being a marketer
Suresh Narayanan of Nestle on essentials of being a marketer
Mobile advertising: A tsunami brands can’t ignore any more
Mobile advertising: A tsunami brands can’t ignore any more
In Digital
Pepsi’s latest campaign tells one to live the moment
Pepsi’s latest campaign tells one to live the moment
In
Mirinda lends voice to teenagers with #ReleaseThePressure campaign
Mirinda lends voice to teenagers with #ReleaseThePressure campaign
Discovery Channel to scale up local content to 200 hours
Discovery Channel to scale up local content to 200 hours
Ad Stand: 2016, The Year of Do Good
Ad Stand: 2016, The Year of Do Good
Ignition Creative announces Asia-Pacific expansion
Ignition Creative announces Asia-Pacific expansion
Racold’s ‘power of hot shower’ helps refresh the mind
Racold’s ‘power of hot shower’ helps refresh the mind
Happy sets up full-fledged digital division
Happy sets up full-fledged digital division
In Digital