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Parle Agro to spend more than Rs 240 crore on marketing as part of its summer growth strategy
Parle Agro to spend more than Rs 240 crore on marketing as part of its summer growth strategy
Parle Agro rolls out TVC for Appy Fizz and B-Fizz this summer
Parle Agro rolls out TVC for Appy Fizz and B-Fizz this summer
Parle Agro releases new summer campaign #LiveTheFrootiLife for Frooti
Parle Agro releases new summer campaign #LiveTheFrootiLife for Frooti
Hit by pandemic, Parle Agro plans to bounce back with Rs 300 crore marketing budget in 2021
Hit by pandemic, Parle Agro plans to bounce back with Rs 300 crore marketing budget in 2021
‘B-Fizz’ is Parle Agro’s new addition to fruit plus fizz portfolio
‘B-Fizz’ is Parle Agro’s new addition to fruit plus fizz portfolio
Parle Agro’s online sales grow 300% in a month, beverage segment expected to lead revenue
Parle Agro’s online sales grow 300% in a month, beverage segment expected to lead revenue
In Digital
Mediacom wins Rs 200-crore media mandate for Parle Agro
Mediacom wins Rs 200-crore media mandate for Parle Agro
Parle Agro signs Varun Dhawan as new face for its flagship brand Frooti
Parle Agro signs Varun Dhawan as new face for its flagship brand Frooti
Parle Agro signs Salman Khan as the new face of Appy Fizz
Parle Agro signs Salman Khan as the new face of Appy Fizz
Parle Agro unveils new brand identity for Appy
Parle Agro unveils new brand identity for Appy
We don’t launch ‘me-too’ products: Parle Agro’s Nadia Chauhan
We don’t launch ‘me-too’ products: Parle Agro’s Nadia Chauhan
Parle Agro partners with Posterscope to bring alive the spirit of ‘Frooti Life’
Parle Agro partners with Posterscope to bring alive the spirit of ‘Frooti Life’
In OOH
Creativeland and Parle Agro part ways
Creativeland and Parle Agro part ways
Havas Media Group India appoints Sanchita Roy as Head of Strategy
Havas Media Group India appoints Sanchita Roy as Head of Strategy
How Indian language news websites are becoming an unmissable proposition for brands
How Indian language news websites are becoming an unmissable proposition for brands
In Digital
Disney+Hotstar bags 10 sponsors for IPL 2021
Disney+Hotstar bags 10 sponsors for IPL 2021
Harish Shriyan and Amit Ray join Network Advertising as Executive Directors
Harish Shriyan and Amit Ray join Network Advertising as Executive Directors
In-depth: FMCG sales move in fast lane but brands go slow on advertising
In-depth: FMCG sales move in fast lane but brands go slow on advertising
Even as kirana stores emerge as heroes in difficult times, brands also up their e-commerce strategies
Even as kirana stores emerge as heroes in difficult times, brands also up their e-commerce strategies
MediaCom awarded media mandate of Citroën India
MediaCom awarded media mandate of Citroën India
Posterscope aims Rs 650-cr business in FY21, identifies programmatic DOOH as key growth driver
Posterscope aims Rs 650-cr business in FY21, identifies programmatic DOOH as key growth driver
Piyush Pandey, Prasanth Kumar, Sanjay Gupta and Rahul Kanwal win top honours at IAA Leadership Awards 2019
Piyush Pandey, Prasanth Kumar, Sanjay Gupta and Rahul Kanwal win top honours at IAA Leadership Awards 2019
Tollywood’s Jr. NTR is the new face of Appy Fizz in South India
Tollywood’s Jr. NTR is the new face of Appy Fizz in South India
Marquees 2018 announces nominees
Marquees 2018 announces nominees
Parle’s AR campaign gives users a taste of #TheFrootiLife
Parle’s AR campaign gives users a taste of #TheFrootiLife
In Digital