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Search Results for ' Nielsen report'
FMCG growth expected to sustain in the 9-10% range in 2020
FMCG growth expected to sustain in the 9-10% range in 2020
Is the fizz out of festive advertising for beverage brands?
Is the fizz out of festive advertising for beverage brands?
Commentary: Who killed English entertainment television?
Commentary: Who killed English entertainment television?
India’s ad growth will ease to +0.7% to $9.4 billion in 2020: WARC
India’s ad growth will ease to +0.7% to $9.4 billion in 2020: WARC
Build e-commerce presence, create virtual experiences, relook media mix models: Facebook-BCG report
Build e-commerce presence, create virtual experiences, relook media mix models: Facebook-BCG report
60% household income decreased, people hold back big purchases: Nielsen
60% household income decreased, people hold back big purchases: Nielsen
110 objectionable ads withdrawn after ASCI's intervention in January 2020
110 objectionable ads withdrawn after ASCI's intervention in January 2020
Content-driven cinema finds a home on OTT platforms
Content-driven cinema finds a home on OTT platforms
News television growth slows down in Week 13
News television growth slows down in Week 13
Warc: Advertising recession highly probable in first half of 2020 as Covid-19 hits key media owners
Warc: Advertising recession highly probable in first half of 2020 as Covid-19 hits key media owners
#FightingCoronavirus: News Broadcasters Federation asks for help from advertisers
#FightingCoronavirus: News Broadcasters Federation asks for help from advertisers
197mn people watched PM Modi’s address announcing countrywide lockdown
197mn people watched PM Modi’s address announcing countrywide lockdown
WARC Global Ad Trends: The Alphabet and Facebook 'duopoly' is now worth more to advertisers than TV
WARC Global Ad Trends: The Alphabet and Facebook 'duopoly' is now worth more to advertisers than TV
WARC: Advertiser spend on sports sponsorship expected to rise 5.0% this year to reach $48.4bn worldwide
WARC: Advertiser spend on sports sponsorship expected to rise 5.0% this year to reach $48.4bn worldwide
WARC global advertising trends:  Three themes from 2019
WARC global advertising trends: Three themes from 2019
In-depth: Is OTT advertising suffering in the absence of third-party measurement?
In-depth: Is OTT advertising suffering in the absence of third-party measurement?
ASCI upholds 344 advertisements in August and September, 2019
ASCI upholds 344 advertisements in August and September, 2019
Next phase of growth for OLX to come from Voice, Video & Vernacular, says Sapna Arora of OLX India
Next phase of growth for OLX to come from Voice, Video & Vernacular, says Sapna Arora of OLX India
In Digital
WARC launches 'Anatomy of Effectiveness', a white paper on five key lessons to deliver effective advertising
WARC launches 'Anatomy of Effectiveness', a white paper on five key lessons to deliver effective advertising
MMA’s Neuroscience Cognition Research assesses duration at which mobile ads can be recognised and processed
MMA’s Neuroscience Cognition Research assesses duration at which mobile ads can be recognised and processed
In Digital
Commentary: Why is Google shying away from giving access for content measurement to Ekam?
Commentary: Why is Google shying away from giving access for content measurement to Ekam?
Switch on Goodknight Power Activ+ in morning to keep away dengue mosquitoes
Switch on Goodknight Power Activ+ in morning to keep away dengue mosquitoes
Digital to account for all of OOH's future growth
Digital to account for all of OOH's future growth
Length of advertisement on digital platforms impacts viewership, says GroupM study
Length of advertisement on digital platforms impacts viewership, says GroupM study
In Digital
Wavemaker India appoints Karthik Nagarajan as Chief Content Officer
Wavemaker India appoints Karthik Nagarajan as Chief Content Officer