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Is the fizz out of festive advertising for beverage brands?
Is the fizz out of festive advertising for beverage brands?
In-depth: Is OTT advertising suffering in the absence of third-party measurement?
In-depth: Is OTT advertising suffering in the absence of third-party measurement?
ASCI upholds 344 advertisements in August and September, 2019
ASCI upholds 344 advertisements in August and September, 2019
Next phase of growth for OLX to come from Voice, Video & Vernacular, says Sapna Arora of OLX India
Next phase of growth for OLX to come from Voice, Video & Vernacular, says Sapna Arora of OLX India
In Digital
WARC launches 'Anatomy of Effectiveness', a white paper on five key lessons to deliver effective advertising
WARC launches 'Anatomy of Effectiveness', a white paper on five key lessons to deliver effective advertising
MMA’s Neuroscience Cognition Research assesses duration at which mobile ads can be recognised and processed
MMA’s Neuroscience Cognition Research assesses duration at which mobile ads can be recognised and processed
In Digital
Commentary: Why is Google shying away from giving access for content measurement to Ekam?
Commentary: Why is Google shying away from giving access for content measurement to Ekam?
Switch on Goodknight Power Activ+ in morning to keep away dengue mosquitoes
Switch on Goodknight Power Activ+ in morning to keep away dengue mosquitoes
Digital to account for all of OOH's future growth
Digital to account for all of OOH's future growth
Length of advertisement on digital platforms impacts viewership, says GroupM study
Length of advertisement on digital platforms impacts viewership, says GroupM study
In Digital
Wavemaker India appoints Karthik Nagarajan as Chief Content Officer
Wavemaker India appoints Karthik Nagarajan as Chief Content Officer
Essence makes two additions to its APAC leadership team
Essence makes two additions to its APAC leadership team
Reducing consumers drop-off from purchase journey to create $3.1 bn sales opportunity by 2022
Reducing consumers drop-off from purchase journey to create $3.1 bn sales opportunity by 2022
In Digital
Digital consumer spending may touch $100bn by 2020: Google, BCG Report
Digital consumer spending may touch $100bn by 2020: Google, BCG Report
In Digital
IRS 2017: Ashish Bhasin, Shashi Sinha and NP Sathyamurthy on industry’s concerns
IRS 2017: Ashish Bhasin, Shashi Sinha and NP Sathyamurthy on industry’s concerns
IRS 2017 to release in the third week of January 2018
IRS 2017 to release in the third week of January 2018
dentsu X India appoints Arabinda Ghosh as Chief Strategy Officer
dentsu X India appoints Arabinda Ghosh as Chief Strategy Officer
Digital is playing a bigger role but TV is here to stay: Chella Pandyan, Marketing Director, Kimberly-Clark India
Digital is playing a bigger role but TV is here to stay: Chella Pandyan, Marketing Director, Kimberly-Clark India
In-depth: Banking and insurance brands should gear up for the she-economy
In-depth: Banking and insurance brands should gear up for the she-economy
ASCI upheld complaints against 130 advertisements in April
ASCI upheld complaints against 130 advertisements in April
In-depth: Influencer marketing — doing it right
In-depth: Influencer marketing — doing it right
Delhi tops list of most Internet-ready states: IAMAI-Nielsen study
Delhi tops list of most Internet-ready states: IAMAI-Nielsen study
In Digital
ASCI ticks off 95 ads over misleading claims
ASCI ticks off 95 ads over misleading claims
ASCI ticks off 95 ads over misleading claims
ASCI ticks off 95 ads over misleading claims
Marketing effectiveness in the digital age requires balance: Warc Toolkit 2017
Marketing effectiveness in the digital age requires balance: Warc Toolkit 2017