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Revival of ads on TV after unlock in June, says BARC and Nielsen Media report
Revival of ads on TV after unlock in June, says BARC and Nielsen Media report
Xaxis partners with Nielsen Media for digital audience measurement in India
Xaxis partners with Nielsen Media for digital audience measurement in India
In Digital
Rich Media Rocks 2012: Nielsen developing robust Online Campaign Ratings
Rich Media Rocks 2012: Nielsen developing robust Online Campaign Ratings
In Digital
BARC moves a step closer to digital measurement; to issue RFP soon
BARC moves a step closer to digital measurement; to issue RFP soon
In Digital
JCDecaux India’s Media Offer 2015 gets a GRP boost
JCDecaux India’s Media Offer 2015 gets a GRP boost
BARC shortlists 5 bidders for TV ratings technology; TAM loses out
BARC shortlists 5 bidders for TV ratings technology; TAM loses out
Outdoor makes itself heard!
Outdoor makes itself heard!
MRUC puts IRS 2020 on hold, refunds subscribers’ payment
MRUC puts IRS 2020 on hold, refunds subscribers’ payment
In IRS
India’s ad growth will ease to +0.7% to $9.4 billion in 2020: WARC
India’s ad growth will ease to +0.7% to $9.4 billion in 2020: WARC
Build e-commerce presence, create virtual experiences, relook media mix models: Facebook-BCG report
Build e-commerce presence, create virtual experiences, relook media mix models: Facebook-BCG report
TOI+HT now have 15.43 lakh readers in Delhi — MRUC’s latest data leaves industry confused
TOI+HT now have 15.43 lakh readers in Delhi — MRUC’s latest data leaves industry confused
In Print
110 objectionable ads withdrawn after ASCI's intervention in January 2020
110 objectionable ads withdrawn after ASCI's intervention in January 2020
Corona lockdown: A perfect time for soulful branding and marketing
Corona lockdown: A perfect time for soulful branding and marketing
Content-driven cinema finds a home on OTT platforms
Content-driven cinema finds a home on OTT platforms
Criteo announces implementation of Nielsen Digital Measurement Solutions
Criteo announces implementation of Nielsen Digital Measurement Solutions
In Digital
Warc: Advertising recession highly probable in first half of 2020 as Covid-19 hits key media owners
Warc: Advertising recession highly probable in first half of 2020 as Covid-19 hits key media owners
#FightingCoronavirus: News Broadcasters Federation asks for help from advertisers
#FightingCoronavirus: News Broadcasters Federation asks for help from advertisers
197mn people watched PM Modi’s address announcing countrywide lockdown
197mn people watched PM Modi’s address announcing countrywide lockdown
As women sleep less due to household chores, Ariel urges men to share laundry work
As women sleep less due to household chores, Ariel urges men to share laundry work
PepsiCo launches new reformulated Slice, says it’s India’s thickest mango drink in new spot
PepsiCo launches new reformulated Slice, says it’s India’s thickest mango drink in new spot
WARC Global Ad Trends: The Alphabet and Facebook 'duopoly' is now worth more to advertisers than TV
WARC Global Ad Trends: The Alphabet and Facebook 'duopoly' is now worth more to advertisers than TV
WARC: Advertiser spend on sports sponsorship expected to rise 5.0% this year to reach $48.4bn worldwide
WARC: Advertiser spend on sports sponsorship expected to rise 5.0% this year to reach $48.4bn worldwide
We will be India’s first AVOD platform to soon have a profitable business, says Akash Banerji of Voot
We will be India’s first AVOD platform to soon have a profitable business, says Akash Banerji of Voot
In Digital
WARC global advertising trends:  Three themes from 2019
WARC global advertising trends: Three themes from 2019
Facebook India hosts its inaugural ‘Building Brands Summit’
Facebook India hosts its inaugural ‘Building Brands Summit’
In Digital