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In-depth: Mobile marketing to command over 70% of total digital adex as brands increase focus on precision targeting
In-depth: Mobile marketing to command over 70% of total digital adex as brands increase focus on precision targeting
MX Takatak, Mindshare, Kinnect, Aditya Birla Capital, Ultratech and Affle get top honours at MMA’s Smarties India 2021 Awards
MX Takatak, Mindshare, Kinnect, Aditya Birla Capital, Ultratech and Affle get top honours at MMA’s Smarties India 2021 Awards
In Digital
Cashify launches its first integrated marketing campaign with Rajkummar Rao
Cashify launches its first integrated marketing campaign with Rajkummar Rao
58% organisations feel their gaps in consumer data lead to difficulties in data-driven decision making: MMA EY survey
58% organisations feel their gaps in consumer data lead to difficulties in data-driven decision making: MMA EY survey
MMA extends deadline for entries submissions to 2021 Smarties India Awards; announces Jury
MMA extends deadline for entries submissions to 2021 Smarties India Awards; announces Jury
State of Siege: Temple Attack: Learn all about NSG commandos’ rescue operation in upcoming ZEE5 original
State of Siege: Temple Attack: Learn all about NSG commandos’ rescue operation in upcoming ZEE5 original
In OTT
Interactive Avenues partners with Affle’s mediasmart platform for programmatic and Connected TV (CTV) advertising in India
Interactive Avenues partners with Affle’s mediasmart platform for programmatic and Connected TV (CTV) advertising in India
In Digital
MMA India announces 10th edition of Smarties India Awards 2021
MMA India announces 10th edition of Smarties India Awards 2021
Programmatic mobile video ads report 194% growth in India
Programmatic mobile video ads report 194% growth in India
In Digital
E-commerce sector should focus on 3Vs — voice, vernacular and video: Flipkart Ads’ Sankalp Mehrotra at MMA webinar
E-commerce sector should focus on 3Vs — voice, vernacular and video: Flipkart Ads’ Sankalp Mehrotra at MMA webinar
Youth brand Bewakoof.com unveils campaign with Rajkummar Rao
Youth brand Bewakoof.com unveils campaign with Rajkummar Rao
Lack of use cases, clarity stopping brands from investing in voice tech: Moneka Khurana of MMA
Lack of use cases, clarity stopping brands from investing in voice tech: Moneka Khurana of MMA
MMA & Isobar India launch ‘The Voice Playbook'
MMA & Isobar India launch ‘The Voice Playbook'
Amit Jain, MD of L’Oréal India, is Chairperson of MMA India’s Board of Directors
Amit Jain, MD of L’Oréal India, is Chairperson of MMA India’s Board of Directors
In Digital
Publicis Groupe brings together data science, programmatic, media tech along with Zenith and Starcom under common leadership
Publicis Groupe brings together data science, programmatic, media tech along with Zenith and Starcom under common leadership
Colors Tamil to air Mahasangamam of Mangalya Sandhosham and Amman
Colors Tamil to air Mahasangamam of Mangalya Sandhosham and Amman
GroupM’s Xaxis launches programmatic creative services solutions, Xaxis Creative Studios, in India
GroupM’s Xaxis launches programmatic creative services solutions, Xaxis Creative Studios, in India
MMA and GroupM launch Modern Marketer Reckoner
MMA and GroupM launch Modern Marketer Reckoner
Disney+ Hotstar collaborates with MediaMath to offer audience-based marketing in a private programmatic environment
Disney+ Hotstar collaborates with MediaMath to offer audience-based marketing in a private programmatic environment
In Digital
MMA announces 2020 Smarties winners for excellence in mobile advertising
MMA announces 2020 Smarties winners for excellence in mobile advertising
Programmatic adspend grows 2X this year, says Xaxis India's Dimpy Yadav
Programmatic adspend grows 2X this year, says Xaxis India's Dimpy Yadav
In Digital
Zee5 Global’s Global OTT Content Festival will give a platform to independent filmmakers
Zee5 Global’s Global OTT Content Festival will give a platform to independent filmmakers
In OTT
MMA Smarties to announce winners on Nov 27
MMA Smarties to announce winners on Nov 27
In Digital
India wins 12 awards at MMA’s 2020 Smarties X
India wins 12 awards at MMA’s 2020 Smarties X
In Digital
MTV and IFP bring IFP Shorts, a platform for budding filmmakers to showcase short films
MTV and IFP bring IFP Shorts, a platform for budding filmmakers to showcase short films