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Ikea launches its shopping app in India to make home furnishing accessible to more consumers
Ikea launches its shopping app in India to make home furnishing accessible to more consumers
In Digital
Disruption likely in celebrity-driven ad model; purpose and content-led marketing to gain prominence, says Amitabh Pande of Ikea India
Disruption likely in celebrity-driven ad model; purpose and content-led marketing to gain prominence, says Amitabh Pande of Ikea India
EverydayExperiments.com: A project by Ikea and its research and design lab Space10
EverydayExperiments.com: A project by Ikea and its research and design lab Space10
In Digital
Ikea India reopens Hyderabad store, keeps safety of visitors as priority
Ikea India reopens Hyderabad store, keeps safety of visitors as priority
With #BeSomeonesHome campaign, Ikea celebrates equality, makes its workspaces safe for all
With #BeSomeonesHome campaign, Ikea celebrates equality, makes its workspaces safe for all
In new campaign, Ikea says home is not just a place but a whole world to discover
In new campaign, Ikea says home is not just a place but a whole world to discover
Ikea brings its first physical presence, ‘Ikea On Wheels’, to Mumbai
Ikea brings its first physical presence, ‘Ikea On Wheels’, to Mumbai
Ikea urges consumers to improve sleep and focus better on everyday lives
Ikea urges consumers to improve sleep and focus better on everyday lives
Ikea puts sustainability at the core of its business
Ikea puts sustainability at the core of its business
Ikea and Kinetic India give new definition to OOH media
Ikea and Kinetic India give new definition to OOH media
In OOH
Ikea's parent Ingka Group invests in Livspace
Ikea's parent Ingka Group invests in Livspace
Ikea takes eco-friendly approach, wants to use rice straw to make its products
Ikea takes eco-friendly approach, wants to use rice straw to make its products
Ikea makes its products talk in first-ever communication in India market
Ikea makes its products talk in first-ever communication in India market
In-depth: Decoding Ikea’s mega-successful India splash
In-depth: Decoding Ikea’s mega-successful India splash
Ikea targeting 20% share in India's organised furniture market
Ikea targeting 20% share in India's organised furniture market
Kinetic paints Hyderabad with Ikea’s OOH ads
Kinetic paints Hyderabad with Ikea’s OOH ads
In OOH
Brandstand: What Ikea can learn from India
Brandstand: What Ikea can learn from India
Urban Ladder brings out its quirky side by welcoming Ikea to India
Urban Ladder brings out its quirky side by welcoming Ikea to India
In Digital
Ikea opens shop in India, plans to open 25+ stores across major cities by 2025
Ikea opens shop in India, plans to open 25+ stores across major cities by 2025
Ikea’s first India campaign tells families to ‘make everyday brighter’
Ikea’s first India campaign tells families to ‘make everyday brighter’
Get a chance to visit sets of first IKEA ad before first store launch in India in 2019
Get a chance to visit sets of first IKEA ad before first store launch in India in 2019
Peter Betzel appointed as IKEA India’s new CEO
Peter Betzel appointed as IKEA India’s new CEO
Ikea awards media duties to Mindshare Bangalore
Ikea awards media duties to Mindshare Bangalore
Whisper redefines #LikeAGirl, asks them to be unstoppable
Whisper redefines #LikeAGirl, asks them to be unstoppable
Dentsu Impact wins creative mandate for IKEA
Dentsu Impact wins creative mandate for IKEA