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The Lego Group enters India market, unveils first campaign ‘The Little Red Brick’
The Lego Group enters India market, unveils first campaign ‘The Little Red Brick’
Aaj Tak enters the Bengal market with its first regional language digital extension of the megabrand
Aaj Tak enters the Bengal market with its first regional language digital extension of the megabrand
In Digital
Meesho unveils first TVC, encourages women entrepreneurship
Meesho unveils first TVC, encourages women entrepreneurship
Instagram launches first consumer campaign in India, inspire the creator in everyone
Instagram launches first consumer campaign in India, inspire the creator in everyone
Wunderman Thompson South Asia creates first brand campaign for Rebel Foods’ dessert brand ‘Sweet Truth’
Wunderman Thompson South Asia creates first brand campaign for Rebel Foods’ dessert brand ‘Sweet Truth’
Groww targets first-time investors and millennials in new ad film
Groww targets first-time investors and millennials in new ad film
MullenLowe Lintas Group rebrands GolinOpinion as digital-first creative PR agency ‘Lintas Live’
MullenLowe Lintas Group rebrands GolinOpinion as digital-first creative PR agency ‘Lintas Live’
In Digital
IRS not doing justice to growing newspapers, needs correction in methodology, says Shital Vij of Dainik Savera Times
IRS not doing justice to growing newspapers, needs correction in methodology, says Shital Vij of Dainik Savera Times
In Print
In an industry first, BARC India overwhelmed with IPL 2020 viewership; releases 27-page analysis
In an industry first, BARC India overwhelmed with IPL 2020 viewership; releases 27-page analysis
Marico Limited launches ‘Saffola ImmuniVeda’, its first range of Ayurvedic products
Marico Limited launches ‘Saffola ImmuniVeda’, its first range of Ayurvedic products
Paytm First Games signs Sachin Tendulkar as brand ambassador, to invest Rs 300 crore in fantasy sports
Paytm First Games signs Sachin Tendulkar as brand ambassador, to invest Rs 300 crore in fantasy sports
In Digital
Vi is for new-age, digital-first Indians; will use TV, digital and print to build awareness, says Kavita Nair of Vi
Vi is for new-age, digital-first Indians; will use TV, digital and print to build awareness, says Kavita Nair of Vi
On Purpose hires Dipankar Mukherji as its first Executive Creative Director
On Purpose hires Dipankar Mukherji as its first Executive Creative Director
In Digital
India to get its first integrated OTT exchange ‘ads2OTT’ next month
India to get its first integrated OTT exchange ‘ads2OTT’ next month
In OTT
Hindustan Times relaunches in an all-new digital-first avatar
Hindustan Times relaunches in an all-new digital-first avatar
In Digital
HerHQ Media launches as India’s first ad revenue generation platform for women-centric start-ups
HerHQ Media launches as India’s first ad revenue generation platform for women-centric start-ups
In Digital
Zee5 progresses towards enriching first-party data
Zee5 progresses towards enriching first-party data
In OTT
Great Learning launches first TVC ‘Power Ahead’, focuses on lifelong learning
Great Learning launches first TVC ‘Power Ahead’, focuses on lifelong learning
Angel Broking and iProspect India launch BFSI segment’s first-ever YouTube Search Ad
Angel Broking and iProspect India launch BFSI segment’s first-ever YouTube Search Ad
In Digital
Colors Tamil’s first talk show ‘Sinthanaigal Simplified’ to spread positivity with Sri Sri Ravishankar
Colors Tamil’s first talk show ‘Sinthanaigal Simplified’ to spread positivity with Sri Sri Ravishankar
Bosch India unveils first-ever dishwasher campaign, busts common myths
Bosch India unveils first-ever dishwasher campaign, busts common myths
Voot Select positions The Gone Game as first mainstream show shot remotely and ingeniously during lockdown
Voot Select positions The Gone Game as first mainstream show shot remotely and ingeniously during lockdown
In OTT
Duroflex puts safety first in its new campaign for Onam
Duroflex puts safety first in its new campaign for Onam
Fever Network launches ‘Bounce Back Bharat - Radio’s First Digital Conclave’ campaign
Fever Network launches ‘Bounce Back Bharat - Radio’s First Digital Conclave’ campaign
In Radio
Taj Mahal is a TV-first brand when it comes to media vehicles: Shiva Krishnamurthy of HUL
Taj Mahal is a TV-first brand when it comes to media vehicles: Shiva Krishnamurthy of HUL