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Tupperware enters glass category, launches steel container for first time in India
Tupperware enters glass category, launches steel container for first time in India
ESPL signs Tiger Shroff as the face of the first-ever franchise-based Esports league
ESPL signs Tiger Shroff as the face of the first-ever franchise-based Esports league
In Digital
Zee Zest takes a digital-first approach to augment its 360-degree presence
Zee Zest takes a digital-first approach to augment its 360-degree presence
In Digital
MX Player becomes first OTT to deploy H.266, cuts down video streaming data consumption into half
MX Player becomes first OTT to deploy H.266, cuts down video streaming data consumption into half
In OTT
Planet Marathi OTT launches first look of platform’s new logo
Planet Marathi OTT launches first look of platform’s new logo
In OTT
adidas launches first short film as part of its new UEFA EURO 2020 campaign
adidas launches first short film as part of its new UEFA EURO 2020 campaign
Mamaearth unveils first national TVC featuring mother-daughter duo Sara Ali Khan and Amrita Singh
Mamaearth unveils first national TVC featuring mother-daughter duo Sara Ali Khan and Amrita Singh
MGID launches privacy-first targeting solution for the post-cookie era
MGID launches privacy-first targeting solution for the post-cookie era
Mumbai will be home to Netflix’s first global post-production unit
Mumbai will be home to Netflix’s first global post-production unit
In OTT
White Rivers Media bags the digital mandate of realme TechLife’s first brand DIZO
White Rivers Media bags the digital mandate of realme TechLife’s first brand DIZO
In Digital
Oracle launches world’s first ad measurement technology for 3D in-game environments
Oracle launches world’s first ad measurement technology for 3D in-game environments
In Digital
India secures nine shortlists in the first round at D&AD Awards 2021
India secures nine shortlists in the first round at D&AD Awards 2021
Arm Worldwide strengthens people-first culture in trying times
Arm Worldwide strengthens people-first culture in trying times
In Digital
Tata Groups’s StarQuik launches first brand campaign to show their proposition of #AasaanGrocery in a click
Tata Groups’s StarQuik launches first brand campaign to show their proposition of #AasaanGrocery in a click
Criteo launches post-cookie innovation to connect first-party commerce data with contextual targeting
Criteo launches post-cookie innovation to connect first-party commerce data with contextual targeting
Promax announces first-ever India Regional Conference and Awards 2021 on April 30
Promax announces first-ever India Regional Conference and Awards 2021 on April 30
The Hindu appoints Krishna Prasad as the first-ever Group Editorial Officer
The Hindu appoints Krishna Prasad as the first-ever Group Editorial Officer
In Print
On its first anniversary, Mitron launches Mitron Club, Mitron Academy and Mitron On-Demand
On its first anniversary, Mitron launches Mitron Club, Mitron Academy and Mitron On-Demand
In Digital
Sony Entertainment Television becomes first global broadcaster to cross 100 million subscribers on YouTube
Sony Entertainment Television becomes first global broadcaster to cross 100 million subscribers on YouTube
The Derma Co. unveils first-ever digital film featuring Parineeti Chopra
The Derma Co. unveils first-ever digital film featuring Parineeti Chopra
Crompton’s first TVC for new range of air coolers focuses on ‘Hottest day mein bhi jaldi cooling’
Crompton’s first TVC for new range of air coolers focuses on ‘Hottest day mein bhi jaldi cooling’
Dentsu Data Sciences launches industry position paper on a Privacy-First World – ‘Who Ate My Cookie?’
Dentsu Data Sciences launches industry position paper on a Privacy-First World – ‘Who Ate My Cookie?’
In Digital
Mango announces actress Vaani Kapoor as its first brand ambassador for India
Mango announces actress Vaani Kapoor as its first brand ambassador for India
Mountain Dew Ice launches first campaign featuring brand ambassador Hrithik Roshan
Mountain Dew Ice launches first campaign featuring brand ambassador Hrithik Roshan
iProspect launches as a digital-first end-to-end media agency
iProspect launches as a digital-first end-to-end media agency
In Digital