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IPL 2021 to resume from September 19, matches will be played in UAE
IPL 2021 to resume from September 19, matches will be played in UAE
Outperformed most domestic news brands in India, says BBC News citing multiple studies
Outperformed most domestic news brands in India, says BBC News citing multiple studies
Cipla Health’s TVC for Prolyte ORS urges consumers to exercise discretion while choosing their ORS formulation
Cipla Health’s TVC for Prolyte ORS urges consumers to exercise discretion while choosing their ORS formulation
Zee Biskope announces a triple dose of weekend entertainment
Zee Biskope announces a triple dose of weekend entertainment
IPL suspension short-term setback; will bounce back in better times, feel fantasy gaming platforms
IPL suspension short-term setback; will bounce back in better times, feel fantasy gaming platforms
In Digital
It was a very high-risk, high-reward campaign: Unacademy’s Karan Shroff on its IPL 2021 campaign
It was a very high-risk, high-reward campaign: Unacademy’s Karan Shroff on its IPL 2021 campaign
Suspension a short-term setback; brand IPL will continue to remain strong, feel advertisers
Suspension a short-term setback; brand IPL will continue to remain strong, feel advertisers
Continuing IPL amid pandemic not right, feel brand strategists as players test positive
Continuing IPL amid pandemic not right, feel brand strategists as players test positive
BCCI suspends IPL 14 midway
BCCI suspends IPL 14 midway
Should IPL continue in midst of mayhem created by pandemic?
Should IPL continue in midst of mayhem created by pandemic?
Havas Media Group launches Hi-cricket to understand the impact of IPL on brand health
Havas Media Group launches Hi-cricket to understand the impact of IPL on brand health
In-depth: Has IPL become an overcrowded Kumbh for brands? 
In-depth: Has IPL become an overcrowded Kumbh for brands? 
Star Plus to air IPL every Sunday
Star Plus to air IPL every Sunday
Brands may go slow on non-IPL ad spend as Covid-19 restrictions threaten supply chain and consumer sentiment
Brands may go slow on non-IPL ad spend as Covid-19 restrictions threaten supply chain and consumer sentiment
Undeterred by Covid, ed-tech brands put best foot forward to make the most of IPL 2021
Undeterred by Covid, ed-tech brands put best foot forward to make the most of IPL 2021
Mobile Premier League to spend more than 40% of its ad budget on IPL
Mobile Premier League to spend more than 40% of its ad budget on IPL
In Digital
TV9 Network bags sponsorship of IPL 2021 team KKR
TV9 Network bags sponsorship of IPL 2021 team KKR
YuppTV acquires broadcasting rights for Vivo IPL 2021
YuppTV acquires broadcasting rights for Vivo IPL 2021
Lockdowns and curfews won’t hit sentiments around IPL: Experts
Lockdowns and curfews won’t hit sentiments around IPL: Experts
Star Sports on-boards 18 sponsors for IPL 2021
Star Sports on-boards 18 sponsors for IPL 2021
Disney+ Hotstar VIP’s campaign reinforces its wide entertainment choices along with Vivo IPL 2021
Disney+ Hotstar VIP’s campaign reinforces its wide entertainment choices along with Vivo IPL 2021
In Digital
Tata Safari is the official partner for IPL 2021
Tata Safari is the official partner for IPL 2021
Sunrisers Hyderabad unveil big-ticket sponsors for IPL 2021
Sunrisers Hyderabad unveil big-ticket sponsors for IPL 2021
Star Sports signs 14 sponsors for IPL 2021
Star Sports signs 14 sponsors for IPL 2021
PhonePe bags six sponsorships for IPL 2021 in its biggest-ever marketing push
PhonePe bags six sponsorships for IPL 2021 in its biggest-ever marketing push