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AB InBev India launches in-house multidisciplinary creative studio, draftLine
AB InBev India launches in-house multidisciplinary creative studio, draftLine
Mastercard President and CEO Ajay Banga to join The B Team
Mastercard President and CEO Ajay Banga to join The B Team
Most strategists want to leave agency life, says Warc’s Future of Strategy 2019 study
Most strategists want to leave agency life, says Warc’s Future of Strategy 2019 study
Ambient brings artificial intelligence to cinema
Ambient brings artificial intelligence to cinema
Mullen Lintas bags creative mandate for Marico’s Saffola portfolio
Mullen Lintas bags creative mandate for Marico’s Saffola portfolio
Is ‘Jio First Day First Show’ a threat to India’s film exhibition industry?
Is ‘Jio First Day First Show’ a threat to India’s film exhibition industry?
Cipla Health appoints Shivam S Puri as CEO
Cipla Health appoints Shivam S Puri as CEO
BARC India scales up drive against panel tampering, takes action against 12 channels
BARC India scales up drive against panel tampering, takes action against 12 channels
Jolly Rancher launches triple-layered lollipop ‘Triple Pop’
Jolly Rancher launches triple-layered lollipop ‘Triple Pop’
‘IPL Brands Insights Book 2019’ discusses dynamics of branding at IPL
‘IPL Brands Insights Book 2019’ discusses dynamics of branding at IPL
Original content expansion in Radio Mirchi’s transformational strategy
Original content expansion in Radio Mirchi’s transformational strategy
In Radio
Broadcasters draw parallel between landing page and ‘free basic’, seek TRAI’s action
Broadcasters draw parallel between landing page and ‘free basic’, seek TRAI’s action
Amazon Prime Day goes all guns blazing to expand its TG
Amazon Prime Day goes all guns blazing to expand its TG
In Digital
Does India’s ad industry provide workplace equality to LGBT employees?
Does India’s ad industry provide workplace equality to LGBT employees?
Casio India assigns creative duties to L&K Saatchi & Saatchi
Casio India assigns creative duties to L&K Saatchi & Saatchi
India’s OTT video market will nearly triple in size by 2023: PwC
India’s OTT video market will nearly triple in size by 2023: PwC
Digital enhances storytelling without killing it
Digital enhances storytelling without killing it
In Digital
Hotstar to blend ICC World Cup 2019 with Original series to expand subscriber base
Hotstar to blend ICC World Cup 2019 with Original series to expand subscriber base
In Digital
Cannes Lions names Apple Inc. as Creative Marketer of the Year 2019
Cannes Lions names Apple Inc. as Creative Marketer of the Year 2019
Mahendra Singh Dhoni is the new face of Indian Terrain
Mahendra Singh Dhoni is the new face of Indian Terrain
Spotify India rides on cricket wave using its product promise of 3 billion playlists during IPL finals
Spotify India rides on cricket wave using its product promise of 3 billion playlists during IPL finals
In Digital
Ranveer Singh is the brand ambassador of Bingo!
Ranveer Singh is the brand ambassador of Bingo!
Hotstar claims global record with 18.6mn concurrent viewers in IPL 2019 final
Hotstar claims global record with 18.6mn concurrent viewers in IPL 2019 final
In Digital
India’s OOH industry likely to defy earlier predictions, may grow at 15% this year
India’s OOH industry likely to defy earlier predictions, may grow at 15% this year
In OOH
Star Sports 1 Hindi sees a massive viewership growth, but can it sustain post-IPL?
Star Sports 1 Hindi sees a massive viewership growth, but can it sustain post-IPL?