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Star Sports 1 Hindi sees a massive viewership growth, but can it sustain post-IPL?
Star Sports 1 Hindi sees a massive viewership growth, but can it sustain post-IPL?
Jury for second edition of Star Re.Imagine Awards announced
Jury for second edition of Star Re.Imagine Awards announced
Godrej aer Twist flirts with contextual advertising this IPL season
Godrej aer Twist flirts with contextual advertising this IPL season
OTT has a twin challenge of retaining viewers and balancing ARPUs, says Nachiket Pantvaidya of ALTBalaji
OTT has a twin challenge of retaining viewers and balancing ARPUs, says Nachiket Pantvaidya of ALTBalaji
In Digital
MX Player rides on marketing strategy to register 75 million daily active users
MX Player rides on marketing strategy to register 75 million daily active users
This IPL, Pillsbury Cookie Cake gives rest of India a team to cheer for
This IPL, Pillsbury Cookie Cake gives rest of India a team to cheer for
Micro-marketing, vernacular is way forward for OTT platforms to tap tier II-tier III markets
Micro-marketing, vernacular is way forward for OTT platforms to tap tier II-tier III markets
In Digital
Sponsorship of non-cricket leagues sees massive slump but cricket grows at 34%: ESP Properties Study
Sponsorship of non-cricket leagues sees massive slump but cricket grows at 34%: ESP Properties Study
Dream11 strikes deal with seven IPL teams, seven cricketers for its marketing campaign
Dream11 strikes deal with seven IPL teams, seven cricketers for its marketing campaign
Lenskart takes on board Bhuvan Bam as brand ambassador
Lenskart takes on board Bhuvan Bam as brand ambassador
In Digital
Initial IPL viewership trends in Star’s favour, but will it help meet revenue targets?
Initial IPL viewership trends in Star’s favour, but will it help meet revenue targets?
Will further extension for new tariff order leave broadcast industry in the lurch?
Will further extension for new tariff order leave broadcast industry in the lurch?
Brands that hit novel ideas for IPL 2019
Brands that hit novel ideas for IPL 2019
93.5 Red FM is principal sponsor of SunRisers Hyderabad for seventh year in a row
93.5 Red FM is principal sponsor of SunRisers Hyderabad for seventh year in a row
In Radio
IPL brings motto to life with #GameBanayegaName
IPL brings motto to life with #GameBanayegaName
With IPL 2019, BARC India announces the integration of TV and OOH measurement
With IPL 2019, BARC India announces the integration of TV and OOH measurement
YuppTV bags digital broadcast rights of IPL 2019 for viewers outside India
YuppTV bags digital broadcast rights of IPL 2019 for viewers outside India
In Digital
DCMN India wins media duties for FanFight
DCMN India wins media duties for FanFight
Hotstar’s TVC for IPL 2019 is a quirky take on the laws of physics
Hotstar’s TVC for IPL 2019 is a quirky take on the laws of physics
Sony Pictures Networks India acquires media rights for Olympic Games 2020
Sony Pictures Networks India acquires media rights for Olympic Games 2020
Tilt Brand Solutions wins Dream11’s IPL campaign mandate
Tilt Brand Solutions wins Dream11’s IPL campaign mandate
Hotstar reveals plans for IPL 2019
Hotstar reveals plans for IPL 2019
In Digital
Guest Times: How Congress is losing the plot ahead of 2019 polls
Guest Times: How Congress is losing the plot ahead of 2019 polls
Star Sports, BCCI unveil #GameBanayegaName campaign for 12th edition of IPL
Star Sports, BCCI unveil #GameBanayegaName campaign for 12th edition of IPL
Star India throws more weight around IPL 2019
Star India throws more weight around IPL 2019