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Search Results for ' FMCG brands'
In-depth: This festive season, FMCG brands may go slow on print but digital and TV will get boost
In-depth: This festive season, FMCG brands may go slow on print but digital and TV will get boost
Ad wars in times of coronavirus outbreak: Can top FMCG brands try and be a little sensitive?
Ad wars in times of coronavirus outbreak: Can top FMCG brands try and be a little sensitive?
In-depth: What is driving FMCG brands to Hindi news channels?
In-depth: What is driving FMCG brands to Hindi news channels?
The pressure of FMCG brands cutting digital budgets will bring more effectiveness, says Wunderman's Krishnan Menon
The pressure of FMCG brands cutting digital budgets will bring more effectiveness, says Wunderman's Krishnan Menon
Scarecrow M&C Saatchi wins creative duties for seven FMCG brands
Scarecrow M&C Saatchi wins creative duties for seven FMCG brands
Madison wins ePayLater and Gardenia’s Gatsby accounts
Madison wins ePayLater and Gardenia’s Gatsby accounts
In-depth: Mobile marketing to command over 70% of total digital adex as brands increase focus on precision targeting
In-depth: Mobile marketing to command over 70% of total digital adex as brands increase focus on precision targeting
Parle is India’s most chosen FMCG Brand for a record 9th year in a row: Kantar Brand Footprint India Report
Parle is India’s most chosen FMCG Brand for a record 9th year in a row: Kantar Brand Footprint India Report
Brands bank big on Indian-language digital content, look beyond English-speaking audience
Brands bank big on Indian-language digital content, look beyond English-speaking audience
In Digital
ASCI signs agreement with FSSAI to curb misleading claims in F&B ads
ASCI signs agreement with FSSAI to curb misleading claims in F&B ads
Suveer Bajaj of FoxyMoron and Zoo Media launches Man’s Life
Suveer Bajaj of FoxyMoron and Zoo Media launches Man’s Life
In Digital
Shailendra Katyal is MD, Lenovo PCSD India, and Site Leader for Lenovo Group in India
Shailendra Katyal is MD, Lenovo PCSD India, and Site Leader for Lenovo Group in India
FMCG adspend in India to expand by 14% a year over the next three years, says Zenith
FMCG adspend in India to expand by 14% a year over the next three years, says Zenith
Ice-cream brands to bring joy to media platforms this summer
Ice-cream brands to bring joy to media platforms this summer
Flipkart launches commerce-focused self-serve DSP in partnership with MediaMath
Flipkart launches commerce-focused self-serve DSP in partnership with MediaMath
In Digital
BrandZ Top 75: HDFC Bank remains the most valuable Indian brand, total value of top 75 brands drops by 6%
BrandZ Top 75: HDFC Bank remains the most valuable Indian brand, total value of top 75 brands drops by 6%
Why brands turn to Bigg Boss despite being arguably the costliest property
Why brands turn to Bigg Boss despite being arguably the costliest property
Clash of Bigg Boss and IPL won’t affect each other much, say industry experts
Clash of Bigg Boss and IPL won’t affect each other much, say industry experts
Reliance acquires Big Bazaar for Rs 24,713 crore
Reliance acquires Big Bazaar for Rs 24,713 crore
What slowdown? Star hikes IPL spot ad rates by 30%
What slowdown? Star hikes IPL spot ad rates by 30%
In-depth: Are local brands eating into share of bigger brands amid pandemic?
In-depth: Are local brands eating into share of bigger brands amid pandemic?
Fresh content propels advertising on GECs but road ahead to normalcy is still steep
Fresh content propels advertising on GECs but road ahead to normalcy is still steep
In-depth: FMCG sales move in fast lane but brands go slow on advertising
In-depth: FMCG sales move in fast lane but brands go slow on advertising
Parle is most chosen brand in India: Kantar’s Brand Footprint 2020 report
Parle is most chosen brand in India: Kantar’s Brand Footprint 2020 report
How advertisers’ outlook will change for print and radio mediums due to pandemic
How advertisers’ outlook will change for print and radio mediums due to pandemic