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E-commerce players main focus this year, says Goafest Chairman Nakul Chopra
E-commerce players main focus this year, says Goafest Chairman Nakul Chopra
How desi OTT platforms are trying to edge past Netflix and Amazon on the back of festive special programming
How desi OTT platforms are trying to edge past Netflix and Amazon on the back of festive special programming
In Digital
eCommerce players should focus beyond discounts, look into product quality, says WPP Country Manager CVL Srinivas
eCommerce players should focus beyond discounts, look into product quality, says WPP Country Manager CVL Srinivas
Content and distribution are pillars of our growth strategy: Ali Hussein, Eros Digital
Content and distribution are pillars of our growth strategy: Ali Hussein, Eros Digital
In Digital
Manoranjan Group to enter GEC space with Manoranjan Grand
Manoranjan Group to enter GEC space with Manoranjan Grand
Pee Safe targets 200% growth in FY 19-20, spends largely on digital marketing
Pee Safe targets 200% growth in FY 19-20, spends largely on digital marketing
India’s OTT video market will nearly triple in size by 2023: PwC
India’s OTT video market will nearly triple in size by 2023: PwC
How OTT platforms can stand out and draw viewers in a cluttered market
How OTT platforms can stand out and draw viewers in a cluttered market
In Digital
Zoom Studios launches new B2B division for OTT platforms and brands
Zoom Studios launches new B2B division for OTT platforms and brands
In long run, subscription model will overtake AVOD, says Manish Aggarwal, Business Head, Zee5
In long run, subscription model will overtake AVOD, says Manish Aggarwal, Business Head, Zee5
In Digital
Brand Journey: How Onida is charting a comeback in India's consumer electronics market
Brand Journey: How Onida is charting a comeback in India's consumer electronics market
Digital helps sustain our campaigns at a fraction of cost, says Karthik Raman of IDBI Federal Life Insurance
Digital helps sustain our campaigns at a fraction of cost, says Karthik Raman of IDBI Federal Life Insurance
In Digital
BrandZ: HDFC Bank retains top spot for fifth year, LIC enters at No. 2
BrandZ: HDFC Bank retains top spot for fifth year, LIC enters at No. 2
Many publications have overspent on digital, investment must be measured to be profitable: Anant Goenka, Indian Express Group
Many publications have overspent on digital, investment must be measured to be profitable: Anant Goenka, Indian Express Group
In Print
Prime Video and Netflix: Spending money to build content library, will that be enough?
Prime Video and Netflix: Spending money to build content library, will that be enough?
In Digital
How 55-year-old video cassette company Shemaroo transformed into a major digital content player
How 55-year-old video cassette company Shemaroo transformed into a major digital content player
In Digital
Hyundai shifts gears in India, repositions itself as an aspirational brand for millennials
Hyundai shifts gears in India, repositions itself as an aspirational brand for millennials
India to enter top 10 OTT video markets by 2022, says PwC report
India to enter top 10 OTT video markets by 2022, says PwC report
Reimagining IPL: How Star brought cricket to centre stage and still raked in the moolah
Reimagining IPL: How Star brought cricket to centre stage and still raked in the moolah
Factors that will push growth for television adex in 2018
Factors that will push growth for television adex in 2018
DAN forecasts ad spends in India will grow by 12.5 per cent in 2018
DAN forecasts ad spends in India will grow by 12.5 per cent in 2018
Will radio see double digit growth in 2018?
Will radio see double digit growth in 2018?
In Radio
Digital is playing a bigger role but TV is here to stay: Chella Pandyan, Marketing Director, Kimberly-Clark India
Digital is playing a bigger role but TV is here to stay: Chella Pandyan, Marketing Director, Kimberly-Clark India
No digital business can sustain barely on advertising revenue, says Business Standard President Akila Urankar
No digital business can sustain barely on advertising revenue, says Business Standard President Akila Urankar
In Print
In-depth: Kids’ Genre – not a child’s play any more
In-depth: Kids’ Genre – not a child’s play any more