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Search Results for ' Digital measurement'
BARC moves a step closer to digital measurement; to issue RFP soon
BARC moves a step closer to digital measurement; to issue RFP soon
In Digital
ABC to venture into digital measurement
ABC to venture into digital measurement
In Digital
Absence of a unified digital measurement system raises confusion: Kieley Taylor of [m]Platform GroupM
Absence of a unified digital measurement system raises confusion: Kieley Taylor of [m]Platform GroupM
In Digital
Urgent need of a third-party digital measurement and Ekam can be a strong solution, says Girish Menon of KPMG
Urgent need of a third-party digital measurement and Ekam can be a strong solution, says Girish Menon of KPMG
Absence of independent digital measurement hurts Hotstar's IPL viewership claims but will it impact future ad revenues?
Absence of independent digital measurement hurts Hotstar's IPL viewership claims but will it impact future ad revenues?
In Digital
Nielsen appointed BARC India’s primary digital measurement partner
Nielsen appointed BARC India’s primary digital measurement partner
In Digital
Dipstick: Thumbs up for BARC’s digital measurement service EKAM
Dipstick: Thumbs up for BARC’s digital measurement service EKAM
In Digital
BARC India reveals its digital measurement service ‘EKAM’
BARC India reveals its digital measurement service ‘EKAM’
BARC India reveals its digital measurement service ‘EKAM’
BARC India reveals its digital measurement service ‘EKAM’
BARC India calls for global RFI for digital measurement
BARC India calls for global RFI for digital measurement
“No need,” says Discovery’s Issac John on a common digital measurement system
“No need,” says Discovery’s Issac John on a common digital measurement system
In Digital
Criteo announces implementation of Nielsen Digital Measurement Solutions
Criteo announces implementation of Nielsen Digital Measurement Solutions
In Digital
How advertisers are taking the Ekam challenge
How advertisers are taking the Ekam challenge
Ekam in its current form is half-baked, feel top advertisers
Ekam in its current form is half-baked, feel top advertisers
In Digital
Consolidators and those investing in the brand for short-term gain may lose in long run, says Martin Sorrell
Consolidators and those investing in the brand for short-term gain may lose in long run, says Martin Sorrell
Commentary: ISA not getting all advertisers on board on Ekam to have a wide-ranging impact
Commentary: ISA not getting all advertisers on board on Ekam to have a wide-ranging impact
Ekam much needed if full potential of digital has to be unlocked, feel top brass of HUL and Mindshare
Ekam much needed if full potential of digital has to be unlocked, feel top brass of HUL and Mindshare
In Digital
Commentary: How blocking Ekam will be a self-goal for Google
Commentary: How blocking Ekam will be a self-goal for Google
Commentary: Ekam stuck — is ISA hand in glove with Google and Nielsen?
Commentary: Ekam stuck — is ISA hand in glove with Google and Nielsen?
BARC ratings to be called impressions
BARC ratings to be called impressions
In-depth: Is OTT advertising suffering in the absence of third-party measurement?
In-depth: Is OTT advertising suffering in the absence of third-party measurement?
Build e-commerce presence, create virtual experiences, relook media mix models: Facebook-BCG report
Build e-commerce presence, create virtual experiences, relook media mix models: Facebook-BCG report
In-depth: All it takes to make Indian Readership Survey more robust
In-depth: All it takes to make Indian Readership Survey more robust
In Print
Facebook India hosts its inaugural ‘Building Brands Summit’
Facebook India hosts its inaugural ‘Building Brands Summit’
In Digital
Brand safety is very critical in video, especially in programmatic, says Aditya Saxena of iQuanti
Brand safety is very critical in video, especially in programmatic, says Aditya Saxena of iQuanti
In Digital