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Daawat Basmati Rice celebrates hope and special moments when we all come out safe from Covid pandemic
Daawat Basmati Rice celebrates hope and special moments when we all come out safe from Covid pandemic
Tata Tea’s latest Jaago Re initiative urges all to help support staff for Covid-19 vaccination
Tata Tea’s latest Jaago Re initiative urges all to help support staff for Covid-19 vaccination
Early stage start-ups may spend up to 30% of fundraise on advertising-led customer acquisition
Early stage start-ups may spend up to 30% of fundraise on advertising-led customer acquisition
OkCredit’s campaign urges all to help small and medium businesses recover pending dues
OkCredit’s campaign urges all to help small and medium businesses recover pending dues
Dabur expands Vatika portfolio with launch of ‘Vatika Germ Protection shampoo’
Dabur expands Vatika portfolio with launch of ‘Vatika Germ Protection shampoo’
Fintech brand Niyo to spend up to Rs 60 crore on marketing in next five months
Fintech brand Niyo to spend up to Rs 60 crore on marketing in next five months
How conquering the last mile has become critical for brands
How conquering the last mile has become critical for brands
Cartoon Network to entertain kids with action-comedy ‘Dabangg – The Animated Series’
Cartoon Network to entertain kids with action-comedy ‘Dabangg – The Animated Series’
How brand communication has evolved in the second Covid wave
How brand communication has evolved in the second Covid wave
Rising Star Awards 2021 deadline extended till May 31
Rising Star Awards 2021 deadline extended till May 31
Commentary: Why is the mainstream media shying away from taking PM Modi’s name over covid mayhem?
Commentary: Why is the mainstream media shying away from taking PM Modi’s name over covid mayhem?
Audio streaming platforms expect strong growth via paid subscriptions and brand collaborations
Audio streaming platforms expect strong growth via paid subscriptions and brand collaborations
In OTT
TV18 Broadcast Q4 net profit up 77% to Rs 251 crore
TV18 Broadcast Q4 net profit up 77% to Rs 251 crore
As second Covid wave hits us, agencies wary about business but say situation won’t be as bad as last year
As second Covid wave hits us, agencies wary about business but say situation won’t be as bad as last year
 In the near future, we will continue to be driven by free business in India, says Spotify's Arjun Kolady
In the near future, we will continue to be driven by free business in India, says Spotify's Arjun Kolady
In Digital
HUL will collect and process plastic packaging waste and avoid plastic packaging
HUL will collect and process plastic packaging waste and avoid plastic packaging
Can homegrown platforms claim a larger share of adspend occupied by global tech giants?
Can homegrown platforms claim a larger share of adspend occupied by global tech giants?
Vernacular news platforms up digital game; record high engagement, low bounce rate
Vernacular news platforms up digital game; record high engagement, low bounce rate
In Digital
With normalcy returning and arrival of vaccine, live events and cinema industry eyes recovery in 2021
With normalcy returning and arrival of vaccine, live events and cinema industry eyes recovery in 2021
In Digital
Zee Network ad inventory going at 100%, dependency on regional channels has grown manifold
Zee Network ad inventory going at 100%, dependency on regional channels has grown manifold
Ecommerce, FMCG to push adex growth in 2021 to almost 2019-levels: GroupM’s TYNY report
Ecommerce, FMCG to push adex growth in 2021 to almost 2019-levels: GroupM’s TYNY report
United Colors of Benetton and Taproot Dentsu see magical “unity” in handwashing
United Colors of Benetton and Taproot Dentsu see magical “unity” in handwashing
Vaccine rollout give media agencies hope for recovery from April 2021
Vaccine rollout give media agencies hope for recovery from April 2021
Bombay HC restrains Sebamed ad targeting HUL brands over pH levels from all mediums
Bombay HC restrains Sebamed ad targeting HUL brands over pH levels from all mediums
BTL activations, offline activities will be big in 2021 but focus will stay on digital: Sunil Nayak of Reliance Jewels
BTL activations, offline activities will be big in 2021 but focus will stay on digital: Sunil Nayak of Reliance Jewels