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50% marketers to increase spends in coming year: Hansa Cequity
50% marketers to increase spends in coming year: Hansa Cequity
Discovery pushes for India-based, mass content to stay relevant
Discovery pushes for India-based, mass content to stay relevant
Wavemaker develops in-depth audit to prepare brands for a cookie-less world
Wavemaker develops in-depth audit to prepare brands for a cookie-less world
As podcasts grow beyond English-speaking metro listeners, brands target niche regional audiences
As podcasts grow beyond English-speaking metro listeners, brands target niche regional audiences
In Digital
The customer engagement trend report 2021 by WebEngage
The customer engagement trend report 2021 by WebEngage
In Digital
Digital world breathes easy as Google defers third-party cookie phase-out
Digital world breathes easy as Google defers third-party cookie phase-out
In Digital
Disney+ Hotstar announces over 250 job openings to drive its next phase of growth
Disney+ Hotstar announces over 250 job openings to drive its next phase of growth
In OTT
The power of segmenting push notifications
The power of segmenting push notifications
GroupM and Amazon Advertising India launch ‘search advertising’ playbook
GroupM and Amazon Advertising India launch ‘search advertising’ playbook
Cannes Lions Live 2021 launches full content agenda
Cannes Lions Live 2021 launches full content agenda
How brand communication has evolved in the second Covid wave
How brand communication has evolved in the second Covid wave
Shallow creatives, half-hearted media spends and tokenism behind lacklustre campaigns around Covid-19
Shallow creatives, half-hearted media spends and tokenism behind lacklustre campaigns around Covid-19
Suspension a short-term setback; brand IPL will continue to remain strong, feel advertisers
Suspension a short-term setback; brand IPL will continue to remain strong, feel advertisers
MMA & Isobar India launch ‘The Voice Playbook'
MMA & Isobar India launch ‘The Voice Playbook'
Hero Vired will not invest in traditional mediums as we were born digitally, says Sushma Bharath
Hero Vired will not invest in traditional mediums as we were born digitally, says Sushma Bharath
In Digital
In-depth: Has IPL become an overcrowded Kumbh for brands? 
In-depth: Has IPL become an overcrowded Kumbh for brands? 
Globale Media records 500% growth at the end of FY 2020-21
Globale Media records 500% growth at the end of FY 2020-21
In Digital
Aaj Tak-connected TV is highly effective for advertisers, led to 2.5X brand awareness: Alok Agarwal, CMO, Orientbell Tiles
Aaj Tak-connected TV is highly effective for advertisers, led to 2.5X brand awareness: Alok Agarwal, CMO, Orientbell Tiles
Brands to spend aggressively on Vivo IPL 2021, may spend 10% more than last year: Top media planners
Brands to spend aggressively on Vivo IPL 2021, may spend 10% more than last year: Top media planners
Ad industry fears fewer entries, participation in Cannes Lions 2021
Ad industry fears fewer entries, participation in Cannes Lions 2021
Global ad spend expected to grow by 5.8% in 2021; forecast to grow by 5.9% in Asia-Pacific
Global ad spend expected to grow by 5.8% in 2021; forecast to grow by 5.9% in Asia-Pacific
Digital has outpaced print to become the second largest ad medium in India: Anand Bhadkamkar of Dentsu International
Digital has outpaced print to become the second largest ad medium in India: Anand Bhadkamkar of Dentsu International
Regulatory framework required for online gaming segment, says RummyBaazi's Sunit Warraich
Regulatory framework required for online gaming segment, says RummyBaazi's Sunit Warraich
In Digital
Newspapers may not recover from Covid jolt anytime soon, revenues to be 30% down next year
Newspapers may not recover from Covid jolt anytime soon, revenues to be 30% down next year
In Print
Spikes Asia 2021 takes on board India’s Kaveri Khullar, Rajdeepak Dasgupta and Piyush Pandey as Jury Presidents
Spikes Asia 2021 takes on board India’s Kaveri Khullar, Rajdeepak Dasgupta and Piyush Pandey as Jury Presidents