Rising Star Award will be given out to individuals and teams for the best strategy in each category, irrespective of the media platform.
Media strategies in different business categories have different objectives and benchmark of success. The media strategy for a financial brand could not compete with the strategy for FMCG or an entertainment brand to win an award because of the different yardsticks of success.
The Awards will be decided on the basis of total points earned by entries.
Jury members will not judge any entry with which they have a conflict of interest.
The 14 business categories mandatory to enter are:
Main award categories (mandatory):
Rising Star for Best Media Strategy in:
- Automobile
- Fashion & Lifestyle
- FMCG & Retail
- Banking, Finance, Insurance & Fintech
- e-Commerce
- Consumer Durables (White goods, appliances and mobiles)
- Media & Entertainment
- Healthcare & Pharma
- Education
- Telecommunication & IT
- Travel & Hospitality
- Real Estate
- Gaming
- Others
Note: Any work could be entered in more than one categories such as an online fashion brand could be entered into ‘Fashion & Lifestyle’ and ‘e-Commerce’ categories. Similarly, an online pharmacy brand could enter into ‘e-Commerce’ and ‘Healthcare & Pharma’ categories.
Special categories (optional):
All the entries made across business categories will also be eligible to win special awards. The entries opting for special categories will compete for a special award with all the entries made across all the business categories.
Opting for any of the special awards categories will be counted as a separate entry.
To simplify more, if you want to enter for special award ‘Rising Star for Best Strategy - Print’, it should first be entered into the business category it belongs to and then the special category should be selected. Thus, it will be counted as two entries.
- Rising Star for Best Strategy - Print
- Rising Star for Best Strategy - Television
- Rising Star for Best Strategy - Digital (Search)
- Rising Star for Best Strategy - Digital (Programmatic)
- Rising Star for Best Strategy - Digital (Social)
- Rising Star for Best Strategy - Digital (Performance)
- Rising Star for Best Strategy - Outdoor and Experiential
- Rising Star for Best Strategy - Integrated
- Rising Star for Best Strategy - Audio
- Rising Star for Best Strategy - Branded Content
- Rising Star for Best Strategy - Mobile
- Rising Star for Best Strategy - Best use of AI
- Rising Star for Best Strategy - Managing media in a limited budget
- Rising Star for Best Strategy - Use of data