OTT not hurting English channels but aiding overall viewership growth, says Shaurya Mehta of Zee English Cluster

In Television

BARC resumes outlier exclusion but is it fool-proof?

In Television

Ad rates for Sunday’s India-Pakistan World Cup match shatter all previous records

In Advertising

How landing page is making advertisers wary of premiumness of English news audience

In Television

In-depth: Viewership from landing page – how does it impact advertisers?

In In-depth

TDSAT’s order legalising landing page spells chaos in India’s broadcasting industry

In Television

In-depth: Landing page not illegal – the way ahead

In In-depth

Viacom18 launching Colors Gujarati Cinema, eyes strong revenue growth from regional channels

In Television

Vote counting day set to witness highest ever ad rates for news channels

In Television

In-depth: Has the dust settled on TRAI’s new tariff order?

In In-depth

Buoyed by growth, Colors Marathi to refresh entire programming in July

In Television

Integration with JioMusic allowed us to penetrate deeper into markets, says Vinodh Bhat of JioSaavn

In Digital

How OTT platforms can stand out and draw viewers in a cluttered market

In OTT

Digital radio rides on snackable content, not just music, says Nisha Narayanan of Red FM

In Radio

In-depth: What is driving FMCG brands to Hindi news channels?

In Television

OTT has a twin challenge of retaining viewers and balancing ARPUs, says Nachiket Pantvaidya of ALTBalaji

In OTT

BARC must review sample homes as current set not accurate under new TV ecosystem, say industry experts

In Television

No impact on viewership or ad revenue due to TRAI’s NTO, says Zee’s Siju Prabhakaran

In Television

In long run, subscription model will overtake AVOD, says Manish Aggarwal, Business Head, Zee5

In Digital

In-depth: How online fantasy sports is becoming a major business in India

In In-depth

News genre ad rates grossly under-priced despite high reach, correction may happen soon: Avinash Pandey of ABP News Network

In Television

Breaking viewership records, news proves its mettle but will it get better ad rates?

In Television

In-depth: Will Spotify be able to recreate its international success in India?

In In-depth

Will Colors branding help Rishtey forge a better relationship with viewers and advertisers

In Television

Ekam in its current form is half-baked, feel top advertisers

In Digital