Stories by
'Swagata Panjari'
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- OTT not hurting English channels but aiding overall viewership growth, says Shaurya Mehta of Zee English Cluster
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- BARC resumes outlier exclusion but is it fool-proof?
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- Ad rates for Sunday’s India-Pakistan World Cup match shatter all previous records
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- How landing page is making advertisers wary of premiumness of English news audience
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- In-depth: Viewership from landing page – how does it impact advertisers?
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- TDSAT’s order legalising landing page spells chaos in India’s broadcasting industry
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- In-depth: Landing page not illegal – the way ahead
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- Viacom18 launching Colors Gujarati Cinema, eyes strong revenue growth from regional channels
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- Vote counting day set to witness highest ever ad rates for news channels
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- In-depth: Has the dust settled on TRAI’s new tariff order?
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- Buoyed by growth, Colors Marathi to refresh entire programming in July
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- Integration with JioMusic allowed us to penetrate deeper into markets, says Vinodh Bhat of JioSaavn
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- How OTT platforms can stand out and draw viewers in a cluttered market
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- Digital radio rides on snackable content, not just music, says Nisha Narayanan of Red FM
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- In-depth: What is driving FMCG brands to Hindi news channels?
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- OTT has a twin challenge of retaining viewers and balancing ARPUs, says Nachiket Pantvaidya of ALTBalaji
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- BARC must review sample homes as current set not accurate under new TV ecosystem, say industry experts
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- No impact on viewership or ad revenue due to TRAI’s NTO, says Zee’s Siju Prabhakaran
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- In long run, subscription model will overtake AVOD, says Manish Aggarwal, Business Head, Zee5
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- In-depth: How online fantasy sports is becoming a major business in India
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- News genre ad rates grossly under-priced despite high reach, correction may happen soon: Avinash Pandey of ABP News Network
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- Breaking viewership records, news proves its mettle but will it get better ad rates?
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- In-depth: Will Spotify be able to recreate its international success in India?
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- Will Colors branding help Rishtey forge a better relationship with viewers and advertisers
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- Ekam in its current form is half-baked, feel top advertisers