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Stories by 'Swagata Panjari'
OTT not hurting English channels but aiding overall viewership growth, says Shaurya Mehta of Zee English Cluster
OTT not hurting English channels but aiding overall viewership growth, says Shaurya Mehta of Zee English Cluster
BARC resumes outlier exclusion but is it fool-proof?
BARC resumes outlier exclusion but is it fool-proof?
Ad rates for Sunday’s India-Pakistan World Cup match shatter all previous records
Ad rates for Sunday’s India-Pakistan World Cup match shatter all previous records
How landing page is making advertisers wary of premiumness of English news audience
How landing page is making advertisers wary of premiumness of English news audience
In-depth: Viewership from landing page – how does it impact advertisers?
In-depth: Viewership from landing page – how does it impact advertisers?
TDSAT’s order legalising landing page spells chaos in India’s broadcasting industry
TDSAT’s order legalising landing page spells chaos in India’s broadcasting industry
In-depth: Landing page not illegal – the way ahead
In-depth: Landing page not illegal – the way ahead
Viacom18 launching Colors Gujarati Cinema, eyes strong revenue growth from regional channels
Viacom18 launching Colors Gujarati Cinema, eyes strong revenue growth from regional channels
Vote counting day set to witness highest ever ad rates for news channels
Vote counting day set to witness highest ever ad rates for news channels
In-depth: Has the dust settled on TRAI’s new tariff order?
In-depth: Has the dust settled on TRAI’s new tariff order?
Buoyed by growth, Colors Marathi to refresh entire programming in July
Buoyed by growth, Colors Marathi to refresh entire programming in July
Integration with JioMusic allowed us to penetrate deeper into markets, says Vinodh Bhat of JioSaavn
Integration with JioMusic allowed us to penetrate deeper into markets, says Vinodh Bhat of JioSaavn
In Digital
How OTT platforms can stand out and draw viewers in a cluttered market
How OTT platforms can stand out and draw viewers in a cluttered market
In Digital
Digital radio rides on snackable content, not just music, says Nisha Narayanan of Red FM
Digital radio rides on snackable content, not just music, says Nisha Narayanan of Red FM
In Radio
In-depth: What is driving FMCG brands to Hindi news channels?
In-depth: What is driving FMCG brands to Hindi news channels?
OTT has a twin challenge of retaining viewers and balancing ARPUs, says Nachiket Pantvaidya of ALTBalaji
OTT has a twin challenge of retaining viewers and balancing ARPUs, says Nachiket Pantvaidya of ALTBalaji
In Digital
BARC must review sample homes as current set not accurate under new TV ecosystem, say industry experts
BARC must review sample homes as current set not accurate under new TV ecosystem, say industry experts
No impact on viewership or ad revenue due to TRAI’s NTO, says Zee’s Siju Prabhakaran
No impact on viewership or ad revenue due to TRAI’s NTO, says Zee’s Siju Prabhakaran
In long run, subscription model will overtake AVOD, says Manish Aggarwal, Business Head, Zee5
In long run, subscription model will overtake AVOD, says Manish Aggarwal, Business Head, Zee5
In Digital
In-depth: How online fantasy sports is becoming a major business in India
In-depth: How online fantasy sports is becoming a major business in India
News genre ad rates grossly under-priced despite high reach, correction may happen soon: Avinash Pandey of ABP News Network
News genre ad rates grossly under-priced despite high reach, correction may happen soon: Avinash Pandey of ABP News Network
Breaking viewership records, news proves its mettle but will it get better ad rates?
Breaking viewership records, news proves its mettle but will it get better ad rates?
In-depth: Will Spotify be able to recreate its international success in India?
In-depth: Will Spotify be able to recreate its international success in India?
Will Colors branding help Rishtey forge a better relationship with viewers and advertisers
Will Colors branding help Rishtey forge a better relationship with viewers and advertisers
Ekam in its current form is half-baked, feel top advertisers
Ekam in its current form is half-baked, feel top advertisers
In Digital