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Stories by 'Swagata Panjari'

: OTT not hurting English channels but aiding overall viewership growth, says Shaurya Mehta of Zee English Cluster
In Television

: BARC resumes outlier exclusion but is it fool-proof?
In Television

: Ad rates for Sunday’s India-Pakistan World Cup match shatter all previous records
In Advertising

: How landing page is making advertisers wary of premiumness of English news audience
In Television

: In-depth: Viewership from landing page – how does it impact advertisers?
In In-depth

: TDSAT’s order legalising landing page spells chaos in India’s broadcasting industry
In Television

: In-depth: Landing page not illegal – the way ahead
In In-depth

: Viacom18 launching Colors Gujarati Cinema, eyes strong revenue growth from regional channels
In Television

: Vote counting day set to witness highest ever ad rates for news channels
In Television

: In-depth: Has the dust settled on TRAI’s new tariff order?
In In-depth

: Buoyed by growth, Colors Marathi to refresh entire programming in July
In Television

: Integration with JioMusic allowed us to penetrate deeper into markets, says Vinodh Bhat of JioSaavn
In Digital

: How OTT platforms can stand out and draw viewers in a cluttered market
In Digital

: Digital radio rides on snackable content, not just music, says Nisha Narayanan of Red FM
In Radio

: In-depth: What is driving FMCG brands to Hindi news channels?
In Television

: OTT has a twin challenge of retaining viewers and balancing ARPUs, says Nachiket Pantvaidya of ALTBalaji
In Digital

: BARC must review sample homes as current set not accurate under new TV ecosystem, say industry experts
In Television

: No impact on viewership or ad revenue due to TRAI’s NTO, says Zee’s Siju Prabhakaran
In Television

: In long run, subscription model will overtake AVOD, says Manish Aggarwal, Business Head, Zee5
In Digital

: In-depth: How online fantasy sports is becoming a major business in India
In In-depth

: News genre ad rates grossly under-priced despite high reach, correction may happen soon: Avinash Pandey of ABP News Network
In Television

: Breaking viewership records, news proves its mettle but will it get better ad rates?
In Television

: In-depth: Will Spotify be able to recreate its international success in India?
In In-depth

: Will Colors branding help Rishtey forge a better relationship with viewers and advertisers
In Television

: Ekam in its current form is half-baked, feel top advertisers
In Digital

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