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Stories by 'Swagata Panjari'
News genre ad rates grossly under-priced despite high reach, correction may happen soon: Avinash Pandey of ABP News Network
News genre ad rates grossly under-priced despite high reach, correction may happen soon: Avinash Pandey of ABP News Network
Breaking viewership records, news proves its mettle but will it get better ad rates?
Breaking viewership records, news proves its mettle but will it get better ad rates?
In-depth: Will Spotify be able to recreate its international success in India?
In-depth: Will Spotify be able to recreate its international success in India?
Will Colors branding help Rishtey forge a better relationship with viewers and advertisers
Will Colors branding help Rishtey forge a better relationship with viewers and advertisers
Ekam in its current form is half-baked, feel top advertisers
Ekam in its current form is half-baked, feel top advertisers
In Digital
Uncertainty among TV advertisers as TRAI continues to extend new tariff regime deadline
Uncertainty among TV advertisers as TRAI continues to extend new tariff regime deadline
Competition for new movie titles to increase under new tariff regime
Competition for new movie titles to increase under new tariff regime
Hindi TV journalism going down by the day, Republic Bharat will restore credibility, says Arnab Goswami
Hindi TV journalism going down by the day, Republic Bharat will restore credibility, says Arnab Goswami
New tariff regime: Old wine in new bottle?
New tariff regime: Old wine in new bottle?
Will FTA channels be advertisers’ best till TRAI's new tariff regime settles down?
Will FTA channels be advertisers’ best till TRAI's new tariff regime settles down?
Print edition to help build revenue for Firstpost.com, will add to stature and raise overall game: Rahul Kansal of Network18
Print edition to help build revenue for Firstpost.com, will add to stature and raise overall game: Rahul Kansal of Network18
In Print
New tariff regime: Placement fee to punch a hole in pockets of most FTA channels
New tariff regime: Placement fee to punch a hole in pockets of most FTA channels
How niche channels will survive under the new tariff regime
How niche channels will survive under the new tariff regime
In-depth: Will music streaming apps eat into radio’s listenership?
In-depth: Will music streaming apps eat into radio’s listenership?
In-depth: How the new tariff regime will impact ad rates
In-depth: How the new tariff regime will impact ad rates
In-depth: Decoding the impact of new tariff regime on consumers, channels, cable and DTH players
In-depth: Decoding the impact of new tariff regime on consumers, channels, cable and DTH players
The bond with viewers will drive business in new tariff regime, says Colors’ Nina Elavia Jaipuria
The bond with viewers will drive business in new tariff regime, says Colors’ Nina Elavia Jaipuria
Consumer feedback to drive pricing of Zee channels
Consumer feedback to drive pricing of Zee channels
DD Freedish to open 55 slots for e-auction by December-end
DD Freedish to open 55 slots for e-auction by December-end