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Stories by 'Swagata Panjari'
In-depth: Why advertisers are making a beeline for regional TV
In-depth: Why advertisers are making a beeline for regional TV
Newspapers must relook at revenue model, put in place cost-optimisation measures: Lakshmi Menon, The New Indian Express
Newspapers must relook at revenue model, put in place cost-optimisation measures: Lakshmi Menon, The New Indian Express
In Print
Union Budget 2019 evokes mixed reactions from M&E Industry
Union Budget 2019 evokes mixed reactions from M&E Industry
10% customs duty on newsprint will break industry's back, say India's top newspapers
10% customs duty on newsprint will break industry's back, say India's top newspapers
In Print
Will adex on video streaming apps grow at TV's cost?
Will adex on video streaming apps grow at TV's cost?
In Digital
Sluggish economy and subpar monsoon may affect India's adex growth in second half
Sluggish economy and subpar monsoon may affect India's adex growth in second half
 TDSAT's decision on landing page placement creates a clear divide in the industry
TDSAT's decision on landing page placement creates a clear divide in the industry
How frequent rain in World Cup is affecting Star Sports' revenue
How frequent rain in World Cup is affecting Star Sports' revenue
OTT not hurting English channels but aiding overall viewership growth, says Shaurya Mehta of Zee English Cluster
OTT not hurting English channels but aiding overall viewership growth, says Shaurya Mehta of Zee English Cluster
BARC resumes outlier exclusion but is it fool-proof?
BARC resumes outlier exclusion but is it fool-proof?
Ad rates for Sunday’s India-Pakistan World Cup match shatter all previous records
Ad rates for Sunday’s India-Pakistan World Cup match shatter all previous records
How landing page is making advertisers wary of premiumness of English news audience
How landing page is making advertisers wary of premiumness of English news audience
In-depth: Viewership from landing page – how does it impact advertisers?
In-depth: Viewership from landing page – how does it impact advertisers?
TDSAT’s order legalising landing page spells chaos in India’s broadcasting industry
TDSAT’s order legalising landing page spells chaos in India’s broadcasting industry
In-depth: Landing page not illegal – the way ahead
In-depth: Landing page not illegal – the way ahead
Viacom18 launching Colors Gujarati Cinema, eyes strong revenue growth from regional channels
Viacom18 launching Colors Gujarati Cinema, eyes strong revenue growth from regional channels
Vote counting day set to witness highest ever ad rates for news channels
Vote counting day set to witness highest ever ad rates for news channels
In-depth: Has the dust settled on TRAI’s new tariff order?
In-depth: Has the dust settled on TRAI’s new tariff order?
Buoyed by growth, Colors Marathi to refresh entire programming in July
Buoyed by growth, Colors Marathi to refresh entire programming in July
Integration with JioMusic allowed us to penetrate deeper into markets, says Vinodh Bhat of JioSaavn
Integration with JioMusic allowed us to penetrate deeper into markets, says Vinodh Bhat of JioSaavn
In Digital
How OTT platforms can stand out and draw viewers in a cluttered market
How OTT platforms can stand out and draw viewers in a cluttered market
In Digital
Digital radio rides on snackable content, not just music, says Nisha Narayanan of Red FM
Digital radio rides on snackable content, not just music, says Nisha Narayanan of Red FM
In Radio
In-depth: What is driving FMCG brands to Hindi news channels?
In-depth: What is driving FMCG brands to Hindi news channels?
OTT has a twin challenge of retaining viewers and balancing ARPUs, says Nachiket Pantvaidya of ALTBalaji
OTT has a twin challenge of retaining viewers and balancing ARPUs, says Nachiket Pantvaidya of ALTBalaji
In Digital
BARC must review sample homes as current set not accurate under new TV ecosystem, say industry experts
BARC must review sample homes as current set not accurate under new TV ecosystem, say industry experts