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Stories by 'Sunit Roy'
Tata Capital gets aggressive on marketing front, releases humorous campaign
Tata Capital gets aggressive on marketing front, releases humorous campaign
Is the fizz out of festive advertising for beverage brands?
Is the fizz out of festive advertising for beverage brands?
Smartphone immune to slowdown, won’t affect our business much: Ajey Mehta of HMD Global
Smartphone immune to slowdown, won’t affect our business much: Ajey Mehta of HMD Global
Jewellery brands confident Dhanteras will push them out of gloom
Jewellery brands confident Dhanteras will push them out of gloom
Dinesh Menon, Global CMO - State Bank of India, quits
Dinesh Menon, Global CMO - State Bank of India, quits
Difficult time for creative industry, but it's not all gloom and doom
Difficult time for creative industry, but it's not all gloom and doom
For us, consumer is the biggest medium, says Raj Kamble of Famous Innovations
For us, consumer is the biggest medium, says Raj Kamble of Famous Innovations
In-depth: Brand-marketer relationship  –  the long lost love
In-depth: Brand-marketer relationship – the long lost love
For KFC, TV will continue to be primary medium to reach consumers
For KFC, TV will continue to be primary medium to reach consumers
Cadbury’s print ad for ‘Unity Bar’ generates digital buzz
Cadbury’s print ad for ‘Unity Bar’ generates digital buzz
In-depth: Are brands starting to feel the heat of Consumer Protection Bill?
In-depth: Are brands starting to feel the heat of Consumer Protection Bill?
KFC takes competition head-on, launches aggressive marketing campaigns
KFC takes competition head-on, launches aggressive marketing campaigns
Consumer Protection Bill gives power to consumers but leaves celebs fuming
Consumer Protection Bill gives power to consumers but leaves celebs fuming
In-depth: Does a CMO role hold relevance today in Indian market?
In-depth: Does a CMO role hold relevance today in Indian market?
What VG Siddhartha’s demise means for brand CCD
What VG Siddhartha’s demise means for brand CCD
Biggest digital-led community and influencer marketing programme to launch Z by HP
Biggest digital-led community and influencer marketing programme to launch Z by HP
In-depth: As business falls, is it time for print media to reinvent itself?
In-depth: As business falls, is it time for print media to reinvent itself?
Next phase of growth for OLX to come from Voice, Video & Vernacular, says Sapna Arora of OLX India
Next phase of growth for OLX to come from Voice, Video & Vernacular, says Sapna Arora of OLX India
In Digital
Digital marketing and in-store branding drive our marketing strategy, Abhiral Bhansali of LG Electronics
Digital marketing and in-store branding drive our marketing strategy, Abhiral Bhansali of LG Electronics
Is Coke’s smartwater smart enough to impress consumers?
Is Coke’s smartwater smart enough to impress consumers?