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Stories by 'Shradha Mishra'
Avon to spend heavily on digital and print for Avon Lingerie, targets mass reach
Avon to spend heavily on digital and print for Avon Lingerie, targets mass reach
Mother Sparsh bets high on digital, aims to be a Rs 20-crore brand by FY 22
Mother Sparsh bets high on digital, aims to be a Rs 20-crore brand by FY 22
In Digital
How Samsung and Cheil attempt to give voice to deaf-blind through Good Vibes
How Samsung and Cheil attempt to give voice to deaf-blind through Good Vibes
How the economic slowdown has become a testing time for India's creative industry
How the economic slowdown has become a testing time for India's creative industry
Jewellery brands have high hopes from festive season, to spend big on digital
Jewellery brands have high hopes from festive season, to spend big on digital
In-depth: Fashion and apparel brands expect bumper sales during festive season, to launch ad blitzkrieg
In-depth: Fashion and apparel brands expect bumper sales during festive season, to launch ad blitzkrieg
Posterscope aims Rs 650-cr business in FY21, identifies programmatic DOOH as key growth driver
Posterscope aims Rs 650-cr business in FY21, identifies programmatic DOOH as key growth driver
How moment marketing is working for brands
How moment marketing is working for brands
Legrand India to drive growth through digital and experiential marketing
Legrand India to drive growth through digital and experiential marketing
In-depth: How personalised marketing is making customer acquisition easier for brands
In-depth: How personalised marketing is making customer acquisition easier for brands
How Yamaha raced past slowdown to become a jazzy brand in India
How Yamaha raced past slowdown to become a jazzy brand in India
Rising Star: Khushboo Malik, Sr. Key Account Manager, Ambient OOH - Dentsu Aegis Network
Rising Star: Khushboo Malik, Sr. Key Account Manager, Ambient OOH - Dentsu Aegis Network
OTT and government's infrastructure spending will boost OOH industry, says Rachana Lokhande of Kinetic India
OTT and government's infrastructure spending will boost OOH industry, says Rachana Lokhande of Kinetic India
In OOH
Pan Vilas’ digital adspend to match television
Pan Vilas’ digital adspend to match television
In Digital
Rising sports stars have a new fan base in brands
Rising sports stars have a new fan base in brands
CenturyPly banks on TV and digital to increase consumer base
CenturyPly banks on TV and digital to increase consumer base
How brands cashed in on Cricket World Cup frenzy by offering freebies
How brands cashed in on Cricket World Cup frenzy by offering freebies
Blue Dart aims to expand footprint in smaller cities, GoGreen
Blue Dart aims to expand footprint in smaller cities, GoGreen
Are brands doing enough on LGBTQ acceptance?
Are brands doing enough on LGBTQ acceptance?
In-depth: How web browsers’ move to restrict ‘third-party’ cookies affect brands
In-depth: How web browsers’ move to restrict ‘third-party’ cookies affect brands
Pee Safe targets 200% growth in FY 19-20, spends largely on digital marketing
Pee Safe targets 200% growth in FY 19-20, spends largely on digital marketing
Does India’s ad industry provide workplace equality to LGBT employees?
Does India’s ad industry provide workplace equality to LGBT employees?
Expect 200% growth by FY 2021, says Chetan Asher of Tonic Worldwide
Expect 200% growth by FY 2021, says Chetan Asher of Tonic Worldwide
In Digital
Make your superhero feel special this Father’s Day
Make your superhero feel special this Father’s Day
Lifestyle targets 16% revenue growth this fiscal; to add more categories under its private labels
Lifestyle targets 16% revenue growth this fiscal; to add more categories under its private labels