Stories by
'Shradha Mishra'
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- How Tata Tea Premium aims to become 'Desh ki Chai'
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- After 6X growth in FY18, OLX Advertising bets high on future targets
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- Four elements that will define digital media consumption in 2020
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- Worst is behind us, 2020 will be a year of growth: Tarun Rai of Wunderman Thompson
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- Enactment of data protection law will be a watershed moment for digital media, Anand Chakravarthy, MD, Essence India
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- Ogilvy India CEO Kunal Jeswani’s six predictions that will shape up the creative industry
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- 2020 will be tough in terms of growth: Kunal Jeswani, CEO, Ogilvy India
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- Looking to acquire AI and analytics businesses for next phase of growth: Creativeland Asia’s Sajan Raj Kurup
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- In-depth: Is comparative advertising re-emerging as a trend?
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- Rising Star: Shahnab Ahmad, AD, Data Science and Strategy, Posterscope India
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- What brands can learn from Patanjali’s steep decline
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- Rising Star: Netra Natarajan, Copy Supervisor, VMLY&R India
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- In-depth: Is performance pressure taking a toll on digital creativity?
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- Vivo ad row: Is it time to relook at the pitching process?
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- Vivo ad row: Has Ogilvy set a precedent for creative industry to call out plagiarism?
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- Vivo ad row: Never plagiarised, have enough talent and awards to prove our worth, says Dentsu Impact on Ogilvy Lawsuit
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- Consumer durables get a cracking start in Q3, have high hopes for rest of festive period
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- Zivame aims for exponential growth, focuses on digital marketing
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- Rising Star: Aditya Narayan, Copy Supervisor, L&K Saatchi & Saatchi
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- How falling ad budgets are impacting the agency-brand relationship
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- Avon to spend heavily on digital and print for Avon Lingerie, targets mass reach
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- Mother Sparsh bets high on digital, aims to be a Rs 20-crore brand by FY 22
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- How Samsung and Cheil attempt to give voice to deaf-blind through Good Vibes
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- How the economic slowdown has become a testing time for India's creative industry
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- Jewellery brands have high hopes from festive season, to spend big on digital