Stories by
'Shradha Mishra'
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- Rising Star: Kartik Mallapur, Associate Director, Design Innovations, FoxyMoron India
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- We want to run a sprint and double revenue in two years, says TheSmallBigIdea’s Harikrishnan Pillai
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- 82.5 Communications aims to be the second-largest unit within the Ogilvy group in the next two years
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- DAN launches Innovation Lab in India; Gurbaksh Singh to lead
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- Digital takes 65% of incremental adex in 2020 but traditional media has its way of survival
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- Multiple agencies working on a single piece of communication ruins ROI for brands, says Chaaya Baradhwaaj of BC Web Wise
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- Our first brand TVC '#BeyondTheEdge' is wild and risky, but we held our nerves and nailed it, says Shankar NS of Asus India
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- OOH to grow by 10% in 2020, surge likely in digital outdoor
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- Kaizad Pardiwalla quits The 120 Media Collective, starts his venture ‘KPC’
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- In-depth: Is long-form copy becoming a long-forgotten art?
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- How Godrej L’Affaire is building brand affinity and a luxury lifestyle experience for consumers
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- Tea shops to packaged instant tea, 100 years of Wagh Bakri’s journey as a legacy brand
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- Rapido calls media and creative pitch for first campaign
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- 2020 will see rise of regional content, voice search, digital revenues, says Aditya R Kanthy of DDB Mudra Group
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- Rising Star: Ranjeet Kumar, Creative Director, Mumbai/ Bangalore, Isobar India
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- Why Cadbury 5 Star’s ‘DoNothing’ ad failed to amuse viewers on social media
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- 2020 looks tough for ad agencies but firms focusing on data and technology may do well, says Dheeraj Sinha of Leo Burnett
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- Clients now have less tolerance for failure, less patience for success: Joseph George of Tilt Brand Solutions
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- Critical for CMOs to sanely navigate change without losing sight of the fundamentals, says Prasoon Joshi
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- Big agencies are like dinosaurs, corporate structure not suited for advertising industry, says Raj Kamble of Famous Innovations
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- Rising Star: Provit Chemmani, Group Tech, ecommencify, WATConsult
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- GTH-GA’s ‘DNAFightsRape – Save the Evidence’ campaign says catch hold of rapists with DNA power
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- Focus on digital and smaller towns, says Sunil Nayak of Reliance Jewels
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- Prashanth Challapalli quits Leo Burnett Orchard as COO
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- 2019 was challenging but achieving targets in 2020 would be harder, says FCB India's Rohit Ohri