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Stories by 'Shradha Mishra'
WPP expects double-digit growth in India this year, says CEO Mark Read
WPP expects double-digit growth in India this year, says CEO Mark Read
How coronavirus is affecting advertising and marketing industry
How coronavirus is affecting advertising and marketing industry
VMLY&R looking at double-digit growth in 2020
VMLY&R looking at double-digit growth in 2020
In Digital
Rising Star: Shreyas Deshmukh, Senior Brand Services Manager, Social, FCB Interface
Rising Star: Shreyas Deshmukh, Senior Brand Services Manager, Social, FCB Interface
In-depth: Is India’s ad industry investing enough in GenNext?
In-depth: Is India’s ad industry investing enough in GenNext?
Rising Star: Kartik Mallapur, Associate Director, Design Innovations, FoxyMoron India
Rising Star: Kartik Mallapur, Associate Director, Design Innovations, FoxyMoron India
We want to run a sprint and double revenue in two years, says TheSmallBigIdea’s Harikrishnan Pillai
We want to run a sprint and double revenue in two years, says TheSmallBigIdea’s Harikrishnan Pillai
In Digital
82.5 Communications aims to be the second-largest unit within the Ogilvy group in the next two years
82.5 Communications aims to be the second-largest unit within the Ogilvy group in the next two years
In Digital
DAN launches Innovation Lab in India; Gurbaksh Singh to lead
DAN launches Innovation Lab in India; Gurbaksh Singh to lead
In Digital
Digital takes 65% of incremental adex in 2020 but traditional media has its way of survival
Digital takes 65% of incremental adex in 2020 but traditional media has its way of survival
In Digital
Multiple agencies working on a single piece of communication ruins ROI for brands, says Chaaya Baradhwaaj of BC Web Wise
Multiple agencies working on a single piece of communication ruins ROI for brands, says Chaaya Baradhwaaj of BC Web Wise
Our first brand TVC '#BeyondTheEdge' is wild and risky, but we held our nerves and nailed it, says Shankar NS of Asus India
Our first brand TVC '#BeyondTheEdge' is wild and risky, but we held our nerves and nailed it, says Shankar NS of Asus India
OOH to grow by 10% in 2020, surge likely in digital outdoor
OOH to grow by 10% in 2020, surge likely in digital outdoor
In OOH
Kaizad Pardiwalla quits The 120 Media Collective, starts his venture ‘KPC’
Kaizad Pardiwalla quits The 120 Media Collective, starts his venture ‘KPC’
In Digital
In-depth: Is long-form copy becoming a long-forgotten art?
In-depth: Is long-form copy becoming a long-forgotten art?
How Godrej L’Affaire is building brand affinity and a luxury lifestyle experience for consumers
How Godrej L’Affaire is building brand affinity and a luxury lifestyle experience for consumers
Tea shops to packaged instant tea, 100 years of Wagh Bakri’s journey as a legacy brand
Tea shops to packaged instant tea, 100 years of Wagh Bakri’s journey as a legacy brand
Rapido calls media and creative pitch for first campaign
Rapido calls media and creative pitch for first campaign
2020 will see rise of regional content, voice search, digital revenues, says Aditya R Kanthy of DDB Mudra Group
2020 will see rise of regional content, voice search, digital revenues, says Aditya R Kanthy of DDB Mudra Group
Rising Star: Ranjeet Kumar, Creative Director, Mumbai/ Bangalore, Isobar India
Rising Star: Ranjeet Kumar, Creative Director, Mumbai/ Bangalore, Isobar India
Why Cadbury 5 Star’s ‘DoNothing’ ad failed to amuse viewers on social media
Why Cadbury 5 Star’s ‘DoNothing’ ad failed to amuse viewers on social media
In Digital
2020 looks tough for ad agencies but firms focusing on data and technology may do well, says Dheeraj Sinha of Leo Burnett
2020 looks tough for ad agencies but firms focusing on data and technology may do well, says Dheeraj Sinha of Leo Burnett
Clients now have less tolerance for failure, less patience for success: Joseph George of Tilt Brand Solutions
Clients now have less tolerance for failure, less patience for success: Joseph George of Tilt Brand Solutions
Critical for CMOs to sanely navigate change without losing sight of the fundamentals, says Prasoon Joshi
Critical for CMOs to sanely navigate change without losing sight of the fundamentals, says Prasoon Joshi
Big agencies are like dinosaurs, corporate structure not suited for advertising industry, says Raj Kamble of Famous Innovations
Big agencies are like dinosaurs, corporate structure not suited for advertising industry, says Raj Kamble of Famous Innovations