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Stories by 'Shradha Mishra'
Rising Star: Kartik Mallapur, Associate Director, Design Innovations, FoxyMoron India
Rising Star: Kartik Mallapur, Associate Director, Design Innovations, FoxyMoron India
In Rising Star
We want to run a sprint and double revenue in two years, says TheSmallBigIdea’s Harikrishnan Pillai
We want to run a sprint and double revenue in two years, says TheSmallBigIdea’s Harikrishnan Pillai
In Digital
82.5 Communications aims to be the second-largest unit within the Ogilvy group in the next two years
82.5 Communications aims to be the second-largest unit within the Ogilvy group in the next two years
In Digital
DAN launches Innovation Lab in India; Gurbaksh Singh to lead
DAN launches Innovation Lab in India; Gurbaksh Singh to lead
In Digital
Digital takes 65% of incremental adex in 2020 but traditional media has its way of survival
Digital takes 65% of incremental adex in 2020 but traditional media has its way of survival
In Digital
Multiple agencies working on a single piece of communication ruins ROI for brands, says Chaaya Baradhwaaj of BC Web Wise
Multiple agencies working on a single piece of communication ruins ROI for brands, says Chaaya Baradhwaaj of BC Web Wise
In Advertising
Our first brand TVC '#BeyondTheEdge' is wild and risky, but we held our nerves and nailed it, says Shankar NS of Asus India
Our first brand TVC '#BeyondTheEdge' is wild and risky, but we held our nerves and nailed it, says Shankar NS of Asus India
In Advertising
OOH to grow by 10% in 2020, surge likely in digital outdoor
OOH to grow by 10% in 2020, surge likely in digital outdoor
In OOH
Kaizad Pardiwalla quits The 120 Media Collective, starts his venture ‘KPC’
Kaizad Pardiwalla quits The 120 Media Collective, starts his venture ‘KPC’
In Digital
In-depth: Is long-form copy becoming a long-forgotten art?
In-depth: Is long-form copy becoming a long-forgotten art?
In In-depth
How Godrej L’Affaire is building brand affinity and a luxury lifestyle experience for consumers
How Godrej L’Affaire is building brand affinity and a luxury lifestyle experience for consumers
In Marketing
Tea shops to packaged instant tea, 100 years of Wagh Bakri’s journey as a legacy brand
Tea shops to packaged instant tea, 100 years of Wagh Bakri’s journey as a legacy brand
In Marketing
Rapido calls media and creative pitch for first campaign
Rapido calls media and creative pitch for first campaign
In Advertising
2020 will see rise of regional content, voice search, digital revenues, says Aditya R Kanthy of DDB Mudra Group
2020 will see rise of regional content, voice search, digital revenues, says Aditya R Kanthy of DDB Mudra Group
In Advertising
Rising Star: Ranjeet Kumar, Creative Director, Mumbai/ Bangalore, Isobar India
Rising Star: Ranjeet Kumar, Creative Director, Mumbai/ Bangalore, Isobar India
In Rising Star
Why Cadbury 5 Star’s ‘DoNothing’ ad failed to amuse viewers on social media
Why Cadbury 5 Star’s ‘DoNothing’ ad failed to amuse viewers on social media
In Digital
2020 looks tough for ad agencies but firms focusing on data and technology may do well, says Dheeraj Sinha of Leo Burnett
2020 looks tough for ad agencies but firms focusing on data and technology may do well, says Dheeraj Sinha of Leo Burnett
In Advertising
Clients now have less tolerance for failure, less patience for success: Joseph George of Tilt Brand Solutions
Clients now have less tolerance for failure, less patience for success: Joseph George of Tilt Brand Solutions
In Advertising
Critical for CMOs to sanely navigate change without losing sight of the fundamentals, says Prasoon Joshi
Critical for CMOs to sanely navigate change without losing sight of the fundamentals, says Prasoon Joshi
In Advertising
Big agencies are like dinosaurs, corporate structure not suited for advertising industry, says Raj Kamble of Famous Innovations
Big agencies are like dinosaurs, corporate structure not suited for advertising industry, says Raj Kamble of Famous Innovations
In Advertising
Rising Star: Provit Chemmani, Group Tech, ecommencify, WATConsult
Rising Star: Provit Chemmani, Group Tech, ecommencify, WATConsult
In Rising Star
GTH-GA’s ‘DNAFightsRape – Save the Evidence’ campaign says catch hold of rapists with DNA power
GTH-GA’s ‘DNAFightsRape – Save the Evidence’ campaign says catch hold of rapists with DNA power
In Advertising
Focus on digital and smaller towns, says Sunil Nayak of Reliance Jewels
Focus on digital and smaller towns, says Sunil Nayak of Reliance Jewels
In Digital
Prashanth Challapalli quits Leo Burnett Orchard as COO
Prashanth Challapalli quits Leo Burnett Orchard as COO
In Advertising
2019 was challenging but achieving targets in 2020 would be harder, says FCB India's Rohit Ohri
2019 was challenging but achieving targets in 2020 would be harder, says FCB India's Rohit Ohri
In Advertising